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Stephanie Coontz, a professor at The Evergreen State College in Washington state and director of research and public education at the Council on Contemporary Families, has written widely on marriage and family life. A recent New York Times column, for instance, explored “the new instability” in family life due to rising socioeconomic inequality coupled with greater […]

The global snack business reached some $374 billion globally in March 2014, according to research by Nielsen, with sales growing more than two times faster in developing regions than in developed markets. Consumer preferences naturally vary by region, as shown in the chart. North America is predominantly a savory-snack market, while Europe, Latin America and […]

While researching our latest report, Meet the New Family, we asked consumer psychologist Kit Yarrow for her perspective on how changing family structures are affecting consumers, from today’s young parents to the growing population of solo dwellers. Yarrow, author of Decoding the New Consumer Mind: How and Why We Shop and Buy, also discussed how […]

With close to a quarter of the world’s population forecast to be using smartphones this year, the mobile device is becoming a hub for an array of everyday activity, from shopping to video viewing to gaming. Mobile analytics company Flurry calls gaming “the lingua franca of mobile,” noting that mobile gaming has become a global […]

While researching our latest report, “Meet the New Family,” we spoke to Kathy Sheehan, who has global responsibility for GfK’s consumer trends services. Sheehan spoke to us about how and why families are changing and how marketers can respond. “You have all types of new and not-so-new family formations becoming more common,” she told us, […]

Despite slowing growth in emerging markets, in line with global macro-economic conditions, their middle and upper classes continue to expand. This redistribution of wealth is creating ever more opportunities for luxury brands, with McKinsey noting that, “Growth is increasingly shifting toward emerging markets across all luxury categories.” Using broad sets of economic and sociodemographic data […]

The role of libraries in the digital age has been much debated as books go electronic. While print still dominates among readers, e-books are gaining traction, especially among younger consumers. In January, almost half of American adults under 30 said they had read an e-book in the past year, according to the Pew Research Center, […]

Our latest trend report, “Meet the New Family,” examines how family is evolving, along with household makeup and interpersonal ties. While researching the rise of solo dwellers, we spoke with Bella DePaulo, an expert on the single life who works as a project scientist at UC Santa Barbara. The author of Singlism and Singled Out, […]

At last week’s FounderCon in Austin, an annual event hosted by startup accelerator TechStars, a dominant theme was data-driven analysis and decision-making. As consumers generate more measurable data than ever and the tools to process it get faster and cheaper, the opportunities for businesses to make smarter decisions are increasing exponentially. In the HR sphere, […]

Worldwide e-commerce sales are expected to rise almost 20 percent over last year, thanks to growth from emerging markets, according to an eMarketer forecast. In the U.S., e-commerce growth is “far outpacing” overall retail sales, per Business Insider, indicating growing consumer comfort in browsing and buying online. And according to Nielsen’s latest Global Survey of […]


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