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We initially spoke with Dr. Drew Ramsey last fall for our October trend report, “Health & Happiness: Hand in Hand” (see Q&A here). We checked in again with the Columbia University assistant clinical professor of psychiatry while researching one of our 10 Trends for 2013, The Super Stress Era. As stressors big and small mount […]

One of our 10 Trends for 2013 is the idea that we’re entering a Super Stress Era, with stressors mounting and multiplying, and stress becoming recognized as a significant medical and cost issue. In researching this trend, we spoke with Kathleen Hall, founder and CEO of The Stress Institute and The Mindful Living Network. Hall […]

Our October trend report, “Health & Happiness: Hand in Hand,” examines the idea that happiness is increasingly coming to be seen as a core component of health and wellness. As part of our research, we spoke with Dr. Drew Ramsey, assistant clinical professor of psychiatry at Columbia University, who is one of psychiatry’s leading proponents […]

Our October trend report, “Health & Happiness: Hand in Hand,” examines the idea that happiness is increasingly coming to be seen as a core component of health and wellness. As part of our research, we spoke with Corey Keyes, a sociology professor at Emory University in Atlanta, who believes happiness is not just positive emotions […]

In researching our October trend report, “Health & Happiness: Hand in Hand,” we spoke with positive psychology expert Tal Ben-Shahar, who teaches at the Interdisciplinary Center in Israel and consults and lectures around the world. Ben-Shahar, who previously taught popular Harvard University courses on positive psychology and the psychology of leadership, is the author of […]

People are coming to see happiness as a core component of health and wellness, according to a survey we conducted for our October trend report, “Health and Happiness: Hand in Hand.” Almost two-thirds of respondents said being a happy person is an important part of being healthy—a far higher percentage than those who chose several […]

Health & Happiness: Hand in Hand (October 2012) from JWTIntelligence Happiness, an age-old pursuit and a subject tackled by philosophers, theologians and artists, is increasingly coming to be seen as a core component of health and wellness. This month’s trend report takes a look at the rising notion that a healthier person is a happier […]

Advertising is getting increasingly real-time as well as more interactive. For instance, in April, a trailer for Prometheus on Channel 4 in the U.K. asked viewers to tweet the hashtag #areyouseeingthis; during the next commercial break, a spot showcased some of the resulting tweets. A new Mercedes campaign in the U.K. for its A-Class vehicle, […]

Foodie-ism is filtering down to the youngest generation (even as kid favorites like grilled cheese and cupcakes permeate adult food culture) as kids become more interested in, and involved with, the foods they eat. And a kid foodie subculture is emerging, with some turning their interest into fledgling culinary careers. Thirteen-year-old Flynn McGarry runs a […]

As we forecast in one of our “10 Trends for 2010,” the eco spotlight is increasingly turning to packaging, and it’s an area where all brands will need to find room for improvement. For brands positioned as green-friendly, the pressure is on not only to use sustainable packaging materials but to convey the brand’s values […]


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Things to Watch

  • Hemp foods
    July 7, 2015 | 10:00 am

    Hemp-Milk-Small

    Long overshadowed by society’s love-hate relationship with marijuana, non-intoxicating hemp has often been judged “guilty by association.” But this is changing as consumers interested in health and sustainability become more aware of the plant’s benefits. Recent months have seen a surge in hemp-based food products, such as hemp seeds, hemp oil, and hemp powder.

    Continue reading “Hemp foods” »

  • Kenzo Totem
    July 6, 2015 | 11:51 am

    KenzoTotem

    This summer, Parisian fashion label Kenzo premieres its collection of unisex fragrances, Totem. Priced lower than the brand’s other fragrances, the new collection targets younger consumers who value diversity and eschew gender stereotypes, putting the brand in an ideal position to succeed with generation Z.

    Continue reading “Kenzo Totem” »

  • Bloom
    June 29, 2015 | 11:32 am

    Bloom

    A new service called Bloom aims to bridge the generation gap using stripped-down technology. The service includes a minimal tablet display interface that seniors can place in a chosen room to receive updates from family, as well as a smart wristband that activates the display automatically when users approach it. Other family members who’ve downloaded Bloom can share photos and videos to their loved one’s stream using their mobile devices.

    Continue reading “Bloom” »

  • SecondHands
    June 25, 2015 | 12:02 pm

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    British online supermarket Ocado has announced its SecondHands program: a five-year project aiming to create an autonomous robotic warehouse employee. An example of our “Cognitive Technology” trend in this year’s Future 100 report, the project could revolutionize the way factories handle repairs, logistics and more, but comes with its share of challenges. Continue reading “SecondHands” »

  • Offices for the young at heart
    June 23, 2015 | 5:59 pm

    LegoModern offices, especially in the tech sector, have become known as adult playgrounds that foster creativity and collaboration. The image of millennials playing ping pong at work is its own meme in the age of The Social Network. And there’s a prevailing idea that the younger the workforce, the more cutting edge and productive the company.

    Continue reading “Offices for the young at heart” »

  • Transparency ratings
    June 22, 2015 | 4:23 pm

    Data

    The fight for digital privacy continues to gain momentum two years after Edward Snowden’s dramatic disclosures. But while most technology companies have made progress in protecting consumer data, some are lagging behind, according to the latest report from the Electronic Frontier FoundationContinue reading “Transparency ratings” »

  • Taste rewind
    June 19, 2015 | 5:29 pm

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    Spotify’s new Taste Rewind feature is a music lover’s time machine. It’s a tool designed to help listeners discover “what you’d be jammin’ out to if you were born during a different decade.”

    Taste Rewind asks you to choose three of your favorite contemporary artists, then creates a personalized playlist representing each decade from the ‘60s on. Targeting a younger user base, the app plays on Millennials’ tendency to be nostalgic even about eras they never experienced. Continue reading “Taste rewind” »

  • Menswear’s delicate side
    June 17, 2015 | 5:13 pm

    DelicateMenswear

    Recent years have seen a surge in gender-neutral fashion, from luxury heavyweights such as Prada to cult favorite Hood By Air. But this week at London Collections Men, designers are offering a new twist: lace, ruffles and velvet, constructed in distinctly masculine shapes. Continue reading “Menswear’s delicate side” »

  • Co-working gets domestic
    June 16, 2015 | 5:28 pm

    WeWork

    Popular co-working space WeWork will soon launch WeLive—a project that combines WeWork’s famously fun work spaces with dorm-style micro apartments. A press release for WeLive describes the buildings as “neighborhoods,” featuring 200+ apartments with shared commercial-grade kitchens and community spaces, along with several floors of office space. Continue reading “Co-working gets domestic” »

  • Native American dining
    June 11, 2015 | 1:56 pm

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    Although it’s easy to sample the cuisines of Ethiopia or Vietnam in most major US cities, Native American restaurants are practically nonexistent. However, with the rise of locavore movements and interest in pre-industrial foods from the likes of the paleo crowd, the indigenous cuisines of the United States could be ready to claim their rightful place in today’s food culture. Continue reading “Native American dining” »

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