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We initially spoke with Dr. Drew Ramsey last fall for our October trend report, “Health & Happiness: Hand in Hand” (see Q&A here). We checked in again with the Columbia University assistant clinical professor of psychiatry while researching one of our 10 Trends for 2013, The Super Stress Era. As stressors big and small mount […]

One of our 10 Trends for 2013 is the idea that we’re entering a Super Stress Era, with stressors mounting and multiplying, and stress becoming recognized as a significant medical and cost issue. In researching this trend, we spoke with Kathleen Hall, founder and CEO of The Stress Institute and The Mindful Living Network. Hall […]

Our October trend report, “Health & Happiness: Hand in Hand,” examines the idea that happiness is increasingly coming to be seen as a core component of health and wellness. As part of our research, we spoke with Dr. Drew Ramsey, assistant clinical professor of psychiatry at Columbia University, who is one of psychiatry’s leading proponents […]

Our October trend report, “Health & Happiness: Hand in Hand,” examines the idea that happiness is increasingly coming to be seen as a core component of health and wellness. As part of our research, we spoke with Corey Keyes, a sociology professor at Emory University in Atlanta, who believes happiness is not just positive emotions […]

In researching our October trend report, “Health & Happiness: Hand in Hand,” we spoke with positive psychology expert Tal Ben-Shahar, who teaches at the Interdisciplinary Center in Israel and consults and lectures around the world. Ben-Shahar, who previously taught popular Harvard University courses on positive psychology and the psychology of leadership, is the author of […]

People are coming to see happiness as a core component of health and wellness, according to a survey we conducted for our October trend report, “Health and Happiness: Hand in Hand.” Almost two-thirds of respondents said being a happy person is an important part of being healthy—a far higher percentage than those who chose several […]

Health & Happiness: Hand in Hand (October 2012) from JWTIntelligence Happiness, an age-old pursuit and a subject tackled by philosophers, theologians and artists, is increasingly coming to be seen as a core component of health and wellness. This month’s trend report takes a look at the rising notion that a healthier person is a happier […]

Advertising is getting increasingly real-time as well as more interactive. For instance, in April, a trailer for Prometheus on Channel 4 in the U.K. asked viewers to tweet the hashtag #areyouseeingthis; during the next commercial break, a spot showcased some of the resulting tweets. A new Mercedes campaign in the U.K. for its A-Class vehicle, […]

Foodie-ism is filtering down to the youngest generation (even as kid favorites like grilled cheese and cupcakes permeate adult food culture) as kids become more interested in, and involved with, the foods they eat. And a kid foodie subculture is emerging, with some turning their interest into fledgling culinary careers. Thirteen-year-old Flynn McGarry runs a […]

As we forecast in one of our “10 Trends for 2010,” the eco spotlight is increasingly turning to packaging, and it’s an area where all brands will need to find room for improvement. For brands positioned as green-friendly, the pressure is on not only to use sustainable packaging materials but to convey the brand’s values […]


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