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This infographic excerpt from Path of the Blue Eye examines today’s “e-patients”—those seeking medical information or tools on the Internet (WebMD and the myriad other health information sites), who the chart shows tend to be higher-income and highly educated. About 6 in 10 American adults have gone online to find health information and say they […]

The posting of calorie counts is one major manifestation of Maximum Disclosure, one of our 10 Trends for 2010. The big question is whether this disclosure changes people’s food choices. As we said in our trends forecast, while the behavioral effect as of yet is unclear, calorie disclosure is one reason we’ll be seeing smaller […]


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