posts from Africa

For five years, our colleagues at J. Walter Thompson Middle East and Africa have been tracking cultural trends and interpreting what they mean for brands. Now they’re proud to introduce 10 Trends for 2015—a look at the most compelling macro trends for this year and beyond. The report features data from a January 2015 SONAR™ […]

In collaboration with JWT SONAR™, today JWTIntelligence launched Personality Atlas: The World Map Redrawn, a report and interactive website that envisions a world map redrawn according to personality type. Which countries would share borders? In which hemisphere would each reside? And what can multinational marketers learn from this reimagined map, especially as they look to […]

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m:lab East Africa is a Kenya-based hub that aims to promote and inspire mobile innovation. Its team lead, John Kieti, is a technologist, a mobile-for-development researcher, an agripreneur and a blogger. We spoke with him while researching 10 Mobile Trends for 2014 and Beyond, which spotlights the idea that as mobile access ramps up in […]

While the forecast for economic growth in Europe and North America is bleak, emerging markets in Africa and Asia are expanding at a significant pace, according to the International Monetary Fund’s latest World Economic Outlook. The IMF is forecasting 5.3 percent growth this year in emerging market and developing economies, a stark contrast with a […]

Africa is now the world’s second fastest-growing region, behind Asia—by the end of the decade, its consumer-facing industries are forecast to expand by $400 billion, according to McKinsey. In a new report that examines “The Rise of the African Consumer,” McKinsey reports that consumers in North African markets (Algeria, Egypt and Morocco) place more importance […]

It’s been a week since Mubarak stepped down, bringing elation to Egypt. A recent JWT study posted on our sister site, AnxietyIndex, spotlights the discontent bubbling up less than three months before the popular uprising. As seen here, our data from November shows Egypt to be the third most anxious of the 13 countries we’ve […]

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With the FIFA World Cup in South Africa expected to break monetary records, an extensive Mint.com infographic looks at “The Economics of the World Cup” over the past 16 years, weighing corporate sponsorships, revenues, costs, boost to local business, retail and television rights. The only direct income the host country receives comes from tickets sales […]

If you’re going to be tightening your belt in these uncertain economic times, why does it have to be an old one? While shopping sprees are now out of the question for many consumers, shopaholics around the world are getting their retail therapy by attending clothing swaps. These gatherings recycle wardrobes among friends, with guests […]


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Things to Watch

  • Food literacy
    May 28, 2015 | 1:07 pm

    Food Education

    Childhood obesity and poor nutrition are endemic in low-income communities throughout the developed world. Solutions based on healthier school lunches and better access to grocery stores have helped, but progress has been slow. Now, nutrition advocates are turning to a new tool: education.

    Outreach tools in this new movement go beyond the classroom, from celebrity chef campaigns to non-profit restaurants. Continue reading “Food literacy” »

  • Bistro In Vitro
    May 26, 2015 | 3:59 pm

    In Vitro Ice Cream

    A new virtual restaurant is serving up “food for thought,” using design to explore a range of possible futures for human interaction with meat. The project, dubbed Bistro In Vitro, takes the far-out idea of in-vitro meat and situates it within the world of online gastronomy as we know it—amid menus, chef interviews, critical reviews and the like.

    Continue reading “Bistro In Vitro” »

  • Bio-responsive spaces
    May 19, 2015 | 4:48 pm

    DynamicSanctuary

    At last week’s Sight Unseen Offsite event in New York, Ford partnered with indie design studio The Principals to create the “Dynamic Sanctuary.” The sanctuary is a sculptural space made out of plastic, Plexiglas and LED lights that connect to a heart rate monitor and fade in and out based on the wearer’s pulse. The space was meant to be a haven from the chaos of daily life and a “poetic metaphor for the design ideas behind Ford’s 2015 Edge vehicle,” said Sight Unseen.

    Continue reading “Bio-responsive spaces” »

  • Rosé’s normcore moment
    May 14, 2015 | 12:21 pm

    Rosé

    As summer nears, once again we’re on the cusp of “rosé season.” While late spring often sees attempts to elevate the red-headed stepchild of the wine world into a product worthy of connoisseurship, this year something different is afoot: a knowing celebration of rosé’s bland charm.

    For perhaps the first time, a wine label is emerging from the self-aware world of Instagram—and, no surprise, it’s a rosé. Continue reading “Rosé’s normcore moment” »

  • Snapchat TV
    May 12, 2015 | 5:25 pm

    Snapchat

    This summer, TV’s highest-paid female actress, Sofia Vergara, will star in a reality series launching exclusively on Snapchat. The series, titled Vergaraland, is co-produced by Fusion and Vergara’s production company, Latin World Entertainment. It will tell the story of her Hollywood life through the eyes of her 24-year-old son.

    Continue reading “Snapchat TV” »

  • Virtual reality theme parks
    May 11, 2015 | 4:12 pm

    TheVoid

    Some worry that the coming age of virtual reality could lead to an epidemic of digital shut-ins—why leave the house when you can “be” anywhere with the touch of a button? The Void, however, imagines a social space where virtual reality might draw people together—a 21st century take on the classic video arcade.

    Continue reading “Virtual reality theme parks” »

  • Intangibles
    May 7, 2015 | 6:37 pm

    Intangibles

    How much would you pay for a snap? A voicemail?

    Walker Art Center in Minneapolis has launched an online shop that could be considered a conceptual art piece itself. The shop sells what Walker calls “intangibles”—ephemeral, digital commodities such as personalized ringtones or custom avatars to use on social media. Prices range from $1.99 to nearly $4,000, for a virtual ocean-view property on the platform Second Life.

    Continue reading “Intangibles” »

  • WhatsApp marketing
    May 6, 2015 | 4:32 pm

    Clarks

    Clarks shoes in the UK recently launched a WhatsApp campaign to bring the brand to life for its fans. The campaign asked users to add three characters to their contact lists—“some of culture’s greatest innovators, rebels and fashion icons”—who were all fans of the shoes. The characters then sent messages, videos and Spotify playlists through the app, telling the brand’s story while interacting with Clarks enthusiasts.

    Continue reading “WhatsApp marketing” »

  • Facebook’s Anthology
    April 30, 2015 | 4:20 pm

    FacebookVideo small

    Video is king on social media—more than 4 billion are viewed per day on Facebook alone. To capitalize on that, Facebook has just introduced Anthology, a partnership with seven media companies with the aim of creating unskippable ads.

    Continue reading “Facebook’s Anthology” »

  • MyIdol
    April 27, 2015 | 4:55 pm

    MyIdol

    Social media is abuzz with tiny pole dancers. And rock stars. And pandas. All thanks to an app that takes the humble selfie to new heights of playful absurdity—and in 3D, no less.

    Continue reading “MyIdol” »

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