posts from Africa

For five years, our colleagues at J. Walter Thompson Middle East and Africa have been tracking cultural trends and interpreting what they mean for brands. Now they’re proud to introduce 10 Trends for 2015—a look at the most compelling macro trends for this year and beyond. The report features data from a January 2015 SONAR™ […]

In collaboration with JWT SONAR™, today JWTIntelligence launched Personality Atlas: The World Map Redrawn, a report and interactive website that envisions a world map redrawn according to personality type. Which countries would share borders? In which hemisphere would each reside? And what can multinational marketers learn from this reimagined map, especially as they look to […]

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m:lab East Africa is a Kenya-based hub that aims to promote and inspire mobile innovation. Its team lead, John Kieti, is a technologist, a mobile-for-development researcher, an agripreneur and a blogger. We spoke with him while researching 10 Mobile Trends for 2014 and Beyond, which spotlights the idea that as mobile access ramps up in […]

While the forecast for economic growth in Europe and North America is bleak, emerging markets in Africa and Asia are expanding at a significant pace, according to the International Monetary Fund’s latest World Economic Outlook. The IMF is forecasting 5.3 percent growth this year in emerging market and developing economies, a stark contrast with a […]

Africa is now the world’s second fastest-growing region, behind Asia—by the end of the decade, its consumer-facing industries are forecast to expand by $400 billion, according to McKinsey. In a new report that examines “The Rise of the African Consumer,” McKinsey reports that consumers in North African markets (Algeria, Egypt and Morocco) place more importance […]

It’s been a week since Mubarak stepped down, bringing elation to Egypt. A recent JWT study posted on our sister site, AnxietyIndex, spotlights the discontent bubbling up less than three months before the popular uprising. As seen here, our data from November shows Egypt to be the third most anxious of the 13 countries we’ve […]

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With the FIFA World Cup in South Africa expected to break monetary records, an extensive infographic looks at “The Economics of the World Cup” over the past 16 years, weighing corporate sponsorships, revenues, costs, boost to local business, retail and television rights. The only direct income the host country receives comes from tickets sales […]

If you’re going to be tightening your belt in these uncertain economic times, why does it have to be an old one? While shopping sprees are now out of the question for many consumers, shopaholics around the world are getting their retail therapy by attending clothing swaps. These gatherings recycle wardrobes among friends, with guests […]


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