posts from Asia Pacific

Japan is deeply admired in Asia’s emerging economies, particularly in Southeast Asia, and Japanese brands seeking growth amid a sagging domestic economy should take note, a new report from J. Walter Thompson Asia Pacific has found. While consumption lags at home, rising wealth across the region is leading to greater demand for Japanese products. “Japanese […]

As concerns about the environment mount worldwide, consumers are becoming interested in products that protect against the harmful effects of pollution. Beauty companies are ramping up their efforts to respond. In a November 2014 study, market research firm Mintel found a 40% increase between 2011 and 2013 in the number of beauty and personal care […]

Alibaba, the e-commerce giant that has driven the concept of Singles Day as an online shopping fest in China, recorded more than $9 billion in sales on Nov. 11. Shoppers at sites run by Alibaba spent almost three times as much as American online shoppers spent last year on Black Friday and Cyber Monday combined, […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -The New York Times reports on a new study that finds average American household wealth has dropped by one-third during the past 10 years. -Mobile e-commerce is on the rise in India, […]

China’s ecommerce market is exploding. It has surpassed the U.S. as the largest ecommerce market, and according to new research from Exane BMP Paribas, “The percentage of consumers preferring to buy online is growing by leaps and bounds.” The investment company expects 9 percent of all Chinese purchases to be made online this year, up […]

In collaboration with JWT SONAR™, today JWTIntelligence launched Personality Atlas: The World Map Redrawn, a report and interactive website that envisions a world map redrawn according to personality type. Which countries would share borders? In which hemisphere would each reside? And what can multinational marketers learn from this reimagined map, especially as they look to […]

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Our 2012 report “Remaking ‘Made in China’” examines how Chinese companies are putting a new focus on developing strong brands that can hold their own both at home and on the world stage. As we noted recently, a number of Chinese tech brands have been making headway in international markets. While these companies are focusing on innovation, a […]

During much of the 20th century, China served as a manufacturing center for international brands, developing few of its own for export markets. The moniker “Made in China” became synonymous with basic, cheap, mass-produced, low-quality goods, as well as counterfeits. With Fast Company recently proclaiming that “‘Made in China’ is a compliment,” there are signs […]

As we outline in one of our 10 Trends for 2014, entertainment, narratives and brand experiences will become more immersive and altogether more enveloping in a bid to capture consumers’ imagination and attention. Lately we’re seeing automakers turning to high-tech Immersive Experiences in a bid to catch the attention of Millennials, a generation that’s proving […]

Millennials are the first global generation, sharing more values and traits than any cohort before them, thanks to a globalized economy and digital connectivity. Our recent research on BRIC Millennials confirmed that this cohort feels a strong connection with peers across borders and cultures. For our recent trend report “Meet the BRIC Millennials,” we surveyed […]


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