posts from Europe

-Business of Fashion explores nutricosmetics—digestible beauty products that are expected to become a $7.4 billion industry by 2020. -In a special report dubbed “Food and the new east,” The Calvert Journal explores the changing palate of Eastern Europe. -As YouTube celebrity proliferates, The Kernel asks, “Can Hollywood turn YouTubers into movie stars?” -A writer for Fusion looks […]

July 13, 2015

Cannes diary

Posted by: in Europe

This year marked the 62nd Cannes Lions International Festival of Creativity. In many ways the event has started to sprawl into SXSW Interactive territory in terms of big name celebrities, bulging fragmented schedules, and uber-networking. This year was marked by celebrity speakers including Monica Lewinsky, Pharrell Williams, Jamie Oliver, Marilyn Manson and Viola Davis. As […]

July 2, 2015

DNA music

Posted by: in Europe

A UK-based art-science team is poised to change the way we think about data storage with its new project, Music of the Spheres. Employing bioinformatics technology, the collaboration encodes music onto strands of DNA suspended in soap solution. While recording music on soap bubbles may seem fantastical, the venture suggests the potential for vast storage […]

June 30, 2015

Future primitive

Posted by: in Europe

For this year’s Design at Large program at the Miami/ Basel design fair, Dutch studio Atelier Van Lieshout has premiered its latest addition to New Tribal Labyrinth, an ongoing series of work imaging design for a future marked by over-consumption and limited raw materials. The new sculpture, The Original Dwelling, is a hybrid home and […]

As concerns about the environment mount worldwide, consumers are becoming interested in products that protect against the harmful effects of pollution. Beauty companies are ramping up their efforts to respond. In a November 2014 study, market research firm Mintel found a 40% increase between 2011 and 2013 in the number of beauty and personal care […]

Today’s teenagers are the most digitally adept generation of adolescents in history. But if retailers think this means they can reach generation Z with an all-digital, all-the-time approach to purchasing, they need to think again. Our recent poll of generation Z—a survey of 12- to 19-year-olds by SONAR™, J. Walter Thompson’s proprietary research unit—revealed that […]

The migration of younger generations toward online video has been underway for years. But the extent of this shift, revealed in a poll by SONAR™, J. Walter Thompson’s proprietary research unit, is still surprising. Considering leisure activities during a typical week, our sample of 12- to 19-year-olds said they were most likely to watch YouTube […]

Of the many insights on generation Z that we uncovered doing research for our latest trend report, some of the most striking were related to gender and sexual orientation. We found that 82% of our generation Z sample (age 12 to 19) say they don’t care about other people’s sexual orientation, 88% say people are […]

Millennials have dominated the news agenda, not to mention popular discourse, for the past few years. But now a new generation is poised to come of age—and they’re a different group altogether. Our latest trend report, released today, focuses on generation Z: the 12- to 19-year-old cohort. Representing over $44 billion in annual purchasing power, […]

J. Walter Thompson London has just launched its eighth quarterly Austerity Index, a measure of how Britain’s economic downturn is affecting consumers.


SIGN UP FOR OUR WEEKLY EMAIL NEWSLETTER:

10 Years of 10 Trends

The Future 100

Things to Watch