Of the many insights on generation Z that we uncovered doing research for our latest trend report, some of the most striking were related to gender and sexual orientation. We found that 82% of our generation Z sample (age 12 to 19) say they don’t care about other people’s sexual orientation, 88% say people are […]
Millennials have dominated the news agenda, not to mention popular discourse, for the past few years. But now a new generation is poised to come of age—and they’re a different group altogether. Our latest trend report, released today, focuses on generation Z: the 12- to 19-year-old cohort. Representing over $44 billion in annual purchasing power, […]
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J. Walter Thompson London has just launched its eighth quarterly Austerity Index, a measure of how Britain’s economic downturn is affecting consumers.
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Stretched in every direction, but refusing to be bent out of shape, the modern fifty-something is wealthier, healthier and will live longer than any similar age group in history. That’s why this new study of contemporary 50+ Britons has been dubbed The Elastic Generation.
Austerity policies in the U.K. are set to continue for at least the next five years. But while austerity continues to affect everyone in the U.K., it appears that it is weighing on women more than on men. According to J. Walter Thompson London’s seventh quarterly Austerity Index report, women are less likely than men […]
Britons are by far the most prolific online shoppers in the developed world, according to the latest International Communications Market Report from Ofcom in the U.K., as this chart from the FT shows. On average, Britons spend an average of almost £2,000 a year on e-commerce, and an average of more than £3,000 apiece when […]
The great and the good of tech and marketing gathered in Dublin last week for the Web Summit—read on for Part 2 of my roundup (and find Part 1 here). Creating a company culture: Many of the tech CEOs who were interviewed talked about company culture and recruitment as both a major challenge and crucial […]
Now in its fourth year, the Web Summit in Dublin is being heralded as Europe’s answer to SXSW Interactive. A record 20,000 people attended the 2014 event last week (from 500 when it started), and the speaker lineup included everyone from PayPal co-founder Peter Thiel, Nest founder Tony Fadell, former Apple CEO John Sculley […]
As we’ve noted, the 2014 World Cup will be the first truly mobile tournament, with smartphone-equipped fans keeping up with the action wherever they are. Viewers are also using their phones to discuss the action, a habit that looks likely to help make this World Cup the biggest social media event ever, as Reuters and […]
In collaboration with JWT SONAR™, today JWTIntelligence launched Personality Atlas: The World Map Redrawn, a report and interactive website that envisions a world map redrawn according to personality type. Which countries would share borders? In which hemisphere would each reside? And what can multinational marketers learn from this reimagined map, especially as they look to […]