posts from Latin America

As we’ve noted, the 2014 World Cup will be the first truly mobile tournament, with smartphone-equipped fans keeping up with the action wherever they are. Viewers are also using their phones to discuss the action, a habit that looks likely to help make this World Cup the biggest social media event ever, as Reuters and […]

In collaboration with JWT SONAR™, today JWTIntelligence launched Personality Atlas: The World Map Redrawn, a report and interactive website that envisions a world map redrawn according to personality type. Which countries would share borders? In which hemisphere would each reside? And what can multinational marketers learn from this reimagined map, especially as they look to […]

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Digilats, a new study from JWT, explores digital behaviors across nine Latin American markets. As Internet access in these regions expands, it is making a fundamental impact: More than half of Internet users in all markets surveyed felt the Internet has changed their lives. The survey was conducted using SONAR™, JWT’s proprietary online tool, and […]

Last week JWT released Digilats, a research initiative that explores digital trends and behaviors in nine Latin American markets. Created in partnership with leading planners from these markets, the study characterizes modern Latin American Internet users, what motivates them and how brands can better meet their evolving needs. The study is based around a survey […]

As evidenced by Nike’s recent decision to wind down its FuelBand group, wearable tech is a category still working itself out. Consumer enthusiasm has seemed somewhat weak. A study in the U.S. and U.K. by CCS Insights found that “a significant proportion” of wearable device owners stopped using them, largely due to boredom or lack […]

Brazilians are blessed with an optimism that infuses their daily lives and colors their perception of the world. Indeed, they are the happiest population in the world, according to a 2012 WIN/Gallup study (93 percent of Brazilians say they are happy). As we note in our recent report “The Brazil Opportunity: A Guide for Marketers,” […]

As we explain in our recent report “The Brazil Opportunity: A Guide for Marketers,” the Brazilian middle class is mushrooming, fueling a consumption boom. As retail spending rises, shopping malls have been expanding in tandem. Malls have a broad appeal in Brazil, since they’re not only places to shop but a respite from the busy, […]

As we detail in our new report, “The Brazil Opportunity: A Guide for Marketers,” Brazil is an increasingly important frontier for international brands. Over the past decade, millions of Brazilians have been lifted out of poverty and into the middle class. By 2020, the annual spending power of Brazilian households is expected to add up […]

The Brazil Opportunity: A Guide for Marketers (November 2013) from JWTIntelligence In the decade since the BRIC moniker was coined, Brazil has emerged as an economic giant and a robust new market for brands. The middle class has mushroomed—from just 38 percent of the population in 2003 to 54 percent today—and, enabled by easy access […]

Millennials are the first global generation, sharing more values and traits than any cohort before them, thanks to a globalized economy and digital connectivity. Our recent research on BRIC Millennials confirmed that this cohort feels a strong connection with peers across borders and cultures. For our recent trend report “Meet the BRIC Millennials,” we surveyed […]


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Things to Watch

  • Bloom
    June 29, 2015 | 11:32 am

    Bloom

    A new service called Bloom aims to bridge the generation gap using stripped-down technology. The service includes a minimal tablet display interface that seniors can place in a chosen room to receive updates from family, as well as a smart wristband that activates the display automatically when users approach it. Other family members who’ve downloaded Bloom can share photos and videos to their loved one’s stream using their mobile devices.

    Continue reading “Bloom” »

  • SecondHands
    June 25, 2015 | 12:02 pm

    SecondHands Small

    British online supermarket Ocado has announced its SecondHands program: a five-year project aiming to create an autonomous robotic warehouse employee. An example of our “Cognitive Technology” trend in this year’s Future 100 report, the project could revolutionize the way factories handle repairs, logistics and more, but comes with its share of challenges. Continue reading “SecondHands” »

  • Offices for the young at heart
    June 23, 2015 | 5:59 pm

    LegoModern offices, especially in the tech sector, have become known as adult playgrounds that foster creativity and collaboration. The image of millennials playing ping pong at work is its own meme in the age of The Social Network. And there’s a prevailing idea that the younger the workforce, the more cutting edge and productive the company.

    Continue reading “Offices for the young at heart” »

  • Transparency ratings
    June 22, 2015 | 4:23 pm

    Data

    The fight for digital privacy continues to gain momentum two years after Edward Snowden’s dramatic disclosures. But while most technology companies have made progress in protecting consumer data, some are lagging behind, according to the latest report from the Electronic Frontier FoundationContinue reading “Transparency ratings” »

  • Taste rewind
    June 19, 2015 | 5:29 pm

    Britney_Small

    Spotify’s new Taste Rewind feature is a music lover’s time machine. It’s a tool designed to help listeners discover “what you’d be jammin’ out to if you were born during a different decade.”

    Taste Rewind asks you to choose three of your favorite contemporary artists, then creates a personalized playlist representing each decade from the ‘60s on. Targeting a younger user base, the app plays on Millennials’ tendency to be nostalgic even about eras they never experienced. Continue reading “Taste rewind” »

  • Menswear’s delicate side
    June 17, 2015 | 5:13 pm

    DelicateMenswear

    Recent years have seen a surge in gender-neutral fashion, from luxury heavyweights such as Prada to cult favorite Hood By Air. But this week at London Collections Men, designers are offering a new twist: lace, ruffles and velvet, constructed in distinctly masculine shapes. Continue reading “Menswear’s delicate side” »

  • Co-working gets domestic
    June 16, 2015 | 5:28 pm

    WeWork

    Popular co-working space WeWork will soon launch WeLive—a project that combines WeWork’s famously fun work spaces with dorm-style micro apartments. A press release for WeLive describes the buildings as “neighborhoods,” featuring 200+ apartments with shared commercial-grade kitchens and community spaces, along with several floors of office space. Continue reading “Co-working gets domestic” »

  • Native American dining
    June 11, 2015 | 1:56 pm

    native-american-food-truck-small

    Although it’s easy to sample the cuisines of Ethiopia or Vietnam in most major US cities, Native American restaurants are practically nonexistent. However, with the rise of locavore movements and interest in pre-industrial foods from the likes of the paleo crowd, the indigenous cuisines of the United States could be ready to claim their rightful place in today’s food culture. Continue reading “Native American dining” »

  • Time-travel media
    June 8, 2015 | 5:13 pm

    Future Chronicles

    The Future Chronicles, currently raising money on Kickstarter, bills itself as the “first magazine ever that travels through time.” Created by German agency Hyperraum, the magazine aims to explore both the past and the future through creative narration and design.

    Continue reading “Time-travel media” »

  • Invisible wearables
    June 2, 2015 | 4:12 pm

    Project Jacquard

    A new initiative announced at Google’s annual developers conference is making waves in the wearable tech world. Project Jacquard, launched in collaboration with Levi’s, makes touch interfaces more wearable than ever by weaving them directly into traditional textiles. This high-tech fabric is made of conductive thread that can respond to touch signals like swipes and taps, and sync up with a smartphone to execute basic functions. Digiday calls the innovation “Google Glass for your ass.”

    Continue reading “Invisible wearables” »

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