posts from Middle East

Mennah Ibrahim joined J. Walter Thompson in autumn 2010, heading up the newly established Brand Intelligence team across the agency’s network in the MENA region. In this role, Ibrahim, a self-described “genuine peoples’ enthusiast,” has written widely on consumer intelligence and category knowledge. In 2013, Ibrahim launched an annual trend report that helps brands and […]

For five years, our colleagues at J. Walter Thompson Middle East and Africa have been tracking cultural trends and interpreting what they mean for brands. Now they’re proud to introduce 10 Trends for 2015—a look at the most compelling macro trends for this year and beyond. The report features data from a January 2015 SONAR™ […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -The New York Times reports on a new study that finds average American household wealth has dropped by one-third during the past 10 years. -Mobile e-commerce is on the rise in India, […]

In collaboration with JWT SONAR™, today JWTIntelligence launched Personality Atlas: The World Map Redrawn, a report and interactive website that envisions a world map redrawn according to personality type. Which countries would share borders? In which hemisphere would each reside? And what can multinational marketers learn from this reimagined map, especially as they look to […]

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In the Name of Faith and Fun – JWT MENA Intelligence Report – April 2014 from JWT MEA JWT MEA A new report out from JWT’s Brand Intelligence MENA spotlights the growing cultural phenomenon of “Mipsterz”: young, hip and edgy Muslims who are paving the way for a new era of Muslim integration rather than […]

In the “everything goes” age, it may look a lot like tradition has been thrown out the window, but instead, traditions around the world are being remixed, updated and re-examined. We’ve termed this Remixing Tradition, one of our 10 Trends for 2014 and Beyond, and its effects are far-reaching. Across the Muslim world, for instance, […]

As JWT MENA explain in their new 10 Trends for 2014 report, consumers in the Middle East and North Africa are working en masse to effect change in the region. Powering this trend are DIY-minded Millennials, who approach problems with a “yalla” attitude (Arabic slang for “Let’s move it”) and an entrepreneurial drive with which […]

JWT MENA’s 10 Trends for 2014 – Executive Summary from JWT MEA JWT MEA In a region where extremist doctrines are giving rise to social struggles, growing numbers of young Arabs are Truncating Taboos through an alternative sociocultural revolution that questions—and at times eliminates—norms and practices that Middle Eastern/North African societies have held dear for […]

Summer Voltage Deep Dive from JWT MEA JWT MEA Millennials plan and make decisions much faster than older generations, but in the uncertain times the Middle East and North Africa is facing, what exactly are their dreams and desires when it comes to forging their future? JWT MENA’s Brand Intelligence team asked 180 Arabs aged […]

A New-Age Ramadan Deep Dive from JWT MEA JWT MEA JWT MENA is spotlighting today’s “New-Age Ramadan,” the direct result of progressive mindsets in the Middle East/North Africa region, in a new report. Enculturation has seen Ramadan gradually moving from being religious/traditional to more of a cultural festival, with the emergence of a typical commercial “Ramadan […]


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