This spring, mall behemoth Westfield is debuting a first-of-its kind concept that combines retail, tech and innovation. Bespoke is a 40,000-foot space located in San Francisco’s buzzing Westfield Centre where retail-tech brands can cowork, demo products and host events.

Continue reading “New innovation hub: Your local mall” »


Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection.

-Live streaming apps, connected cars, gaming hashtags and AI were big at this year’s SXSW Interactive, but, as Digiday notes, the real star of the festival was humans.

-Fast Company presents “The World-Changing Ideas of 2015.”

-Travel is increasingly mobile, with 1.5 billion boarding passes expected to be delivered via mobile by 2019, per eMarketer.

-The Economist weighs in on Facebook’s move into the payments space.

-Facing declines in attendance, museums are turning to new tech like beacons to entice Millennials, per The New York Times.

-The Huffington Post looks at online linguistics and the death of punctuation.

Continue reading “Weekly Roundup: SXSW takeaways, digital linguistics and 2015’s big ideas” »


Stretched in every direction, but refusing to be bent out of shape, the modern fifty-something is wealthier, healthier and will live longer than any similar age group in history. That’s why this new study of contemporary 50+ Britons has been dubbed The Elastic Generation.

Continue reading “J. Walter Thompson London launches ‘The Elastic Generation’” »

Jogg Jeans

This article is the third installment of JWTIntelligence director Lucie Greene’s SXSW diary for Campaign U.S. Read the original article here and follow more of Campaign’s SXSW coverage here.

The challenge of being in the futurist biz is that you can get quite jaded about events like SXSW Interactive. Since you’re in this stuff all the time, you’re usually pretty up to speed on where retail is headed, or (snore!) wearables. It also makes you more judgmental of the panels. Finding the truly new and disruptive ideas—or attending the right talk with visionaries—is like searching for a needle in a haystack, especially with SXSW’s bloated schedule.

When you pick a mediocre one, you break into a panic that Room C down the hall is having a whale of a time hearing how monkeys will, in fact, power the Internet by 2020.

But then, when you find something great, it’s magic.

Continue reading “SXSW Diary Day 3: Recognize the future when you meet it” »


This article is the second installment of JWTIntelligence director Lucie Greene’s SXSW diary for Campaign U.S. Read the original article here and follow more of Campaign’s SXSW coverage here.

It’s a curious thing with events like SXSW Interactive: The ambient, unconscious trends can be just as telling as the ones being touted and discussed in panels. I always look at what participants are wearing, what apps they’re using, what they’re eating and drinking. (Well, perhaps not the fashion at CES, which is uniformly slacks and plaid shirts.) This is a big group of influencers and leaders, after all.

One thing that sticks out this year is fitness and well-being. The hedonism, the tacos, the food trucks and partying are still here in force, for sure, but they’re now countered by droves of Lululemon-clad joggers pounding the sidewalks of San Jacinto Boulevard to sweat out their excesses at 7 a.m. the next day.

Continue reading “SXSW Diary Day 2: Giving data a workout” »

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This article is the first of several penned by JWTIntelligence director Lucie Greene for Campaign U.S. Read the original article here and follow more of Campaign’s SXSW coverage here.

Last year’s SXSW Interactive was cursed by cold rain of biblical intensity. Day after day, the nerds were pummeled by diagonal sheets of rain or stark gray cold, until glorious sunshine arrived with the rock ‘n’ roll crowd swooping into town for the music portion of the festival.

Not this time. Interactive is bathed in sunshine, hot enough for T-shirts and al fresco dining. The brand-spanking-new sparkly JW Marriott glistens in the sunshine—its ground-floor, open-air Corner bar has already become a distraction for any SXSW Interactive attendee who can’t get into one of the many sessions hosted in the hotel’s conference rooms. (That’s turned out to be many. Lots of the most interesting and popular panels seem to have been put in woefully small rooms.)

It’s a fitting role reversal. Rumor on campus is that hotel-room sales for SXSW Music are down for the first time. Meanwhile, Interactive is bigger than ever. It’s dripping in star speakers.

Continue reading “SXSW Diary Day 1: Tech gets in touch with nature” »

social sushi

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection.

-Everyone weighs in on the Apple Watch, from The Atlantic saying Apple’s lost its soul, to Business of Fashion saying the fashion world is unimpressed, to BuzzFeed News contemplating how our lives will (or won’t) change forever.

-Fast Company offers a look at the future of education.

-Instagram has surpassed Facebook as the go-to for brands, per Adweek.

-The Guardian asks, “Is the era of Big Food coming to an end?”

-Marketing talks to Sarah Todd, CEO of WPP’s Geometry Global, about how marketing to women is getting smarter.

-Fast Company looks at the last 20 years in gender politics—how far women have come, and how far they still need to go.

Continue reading “Weekly Roundup: Apple Watch musings, Snapchat fashion and the end of Big Food” »

Social streaming apps

Live video may be coming to a feed near you, as Twitter has acquired live streaming startup Periscope. Periscope’s app is still in beta, but Twitter is betting on the video tech—the social media behemoth reportedly dropped almost $100 million on the startup. Live streaming seems the next logical step for Twitter, which has become a go-to source for as-it-happens news and updates.

Continue reading “Social streaming heats up” »

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Consumers in developing markets are clamoring for new ways to pay, according to research from our 10 Years of 10 Trends report. These consumers were twice as likely as those in developed markets to say they would purchase goods in unique ways—like scanning billboard codes, clicking through Facebook or Twitter, or pressing a button on their remote to instantly buy a product they liked on TV. And developing markets lead the way in the adoption of non-cash payments, per Capgemini’s World Payments Report.

Continue reading “Data Point: Developing markets more open to alternative shopping” »

Brain cropped

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection.

-2015 is the year of positivity (at least in ads), per Adweek.

-“Beware the pretty people,” says TechCrunch in an exploration of tech’s changing landscape.

-MediaPost spotlights Hispanic Gen Zers and how they’ll change the consumer landscape.

-BBC explores Gen Z’s tech addiction and what it will mean for the workplace.

-Instagram remains the fastest-growing U.S. social network, per eMarketer.

-NPR explores the aftermath of memes and “the right to be forgotten.”

Continue reading “Weekly Roundup: Hispanic Gen Z, pretty people, and the rise of the female millionaire” »


New: 10 Years of 10 Trends

The Future 100

JWT AnxietyIndex

Things to Watch

  • Tindergram
    April 17, 2015 | 11:03 am

    Tinder Instagram

    Swiping just got more interesting—with its latest update, Tinder lets users browse the Instagram feeds of their potential matches. The pairing (which, Adweek notes, seemed inevitable) offers “a sort of social diary, co-written by your friends and family” to help people better stalk their dates.

    Continue reading “Tindergram” »

  • Everlane’s Transparent City series
    April 8, 2015 | 2:33 pm

    Everlane LA

    “We call it Radical Transparency,” says e-tail startup Everlane. The company, known for its luxe basics, was built on the principle of disclosing production costs and keeping markups as low as possible. Now, Everlane has launched the Transparent City tour, a first-of-its-kind look at the inner workings of like-minded local companies. The kickoff event in LA brought guests behind the scenes with local bloggers, designers and chefs to learn about their creative inspiration. And, perhaps the culmination of the week — Everlane invited a select few on a tour of their factory, sharing the garment construction process from start to finish. The tour had a 300-person waitlist.

    Continue reading “Everlane’s Transparent City series” »

  • Crossing ‘the digital divide’
    March 19, 2015 | 4:24 pm


    In a piece on an 82-year-old going online for the first time, The Washington Post called attention to a rising issue—the divide between those who use the Internet and those who don’t (13% in the U.S., and 41% among senior citizens).

    Continue reading “Crossing ‘the digital divide’” »

  • Incremental saving and giving
    March 11, 2015 | 1:51 pm

    Call it progress or just laziness—apps are popping up that harness our small change and put it to better use. Acorns, dubbed “the Tinder of investing,” links to a user’s debit or credit card and rounds up to the nearest dollar on every purchase. The app then takes that spare change and invests it in a portfolio of the user’s choice—portfolios range from low to high risk (and reward). Or users can opt to let Acorns choose for them based on their age, goals, income and other factors. Meanwhile, apps like Qapital and Digit facilitate regular small transfers from checking to savings, and banks themselves are getting on the incremental savings bandwagon. (See: Bank of America’s Keep the Change and Wells Fargo’s Way2Save.)

    Continue reading “Incremental saving and giving” »

  • Augmenting sleep
    March 9, 2015 | 12:02 pm

    Sense orb

    Digital platforms are already integrated into our every waking minute—now they’re moving into our sleep. A spate of apps and devices aim to aid and facilitate better sleep, from ambient lamps to a lucid dreaming sleep mask to an app that wakes you up with a phone call from a stranger.

    Continue reading “Augmenting sleep” »

  • The sharing economy grows up
    March 3, 2015 | 3:30 pm

    Screen Shot 2015-03-03 at 2.28.41 PM

    Hotel giant Starwood has bought in to the sharing economy. The group, which owns W Hotels, St. Regis and Sheraton, has announced a partnership with car service Uber in which every dollar spent by a guest on an Uber car earns points toward free rooms and other perks.

    Continue reading “The sharing economy grows up” »

  • Digital immersive exercise
    February 25, 2015 | 4:04 pm


    Equinox’s new revved-up cycle class speaks to a growing exercise trend—digital immersion. This month the gym brand unveiled Pursuit, an immersive cycling concept, to limited U.S. gyms. Equinox describes the program as “an immersive studio cycling experience that uses groundbreaking gaming and data visualization to drive competition and inspire peak performance.”

    Continue reading “Digital immersive exercise” »

  • Science fare
    February 20, 2015 | 2:07 pm

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    The worlds of science, gastronomy and art are continuing to cross-pollinate—from edible conceptual art to molecular gastronomy “lab cafés” to synesthetic dining events. Café ArtScience in Cambridge, Mass., is a recent example. Opened late last year by David Edwards, a Harvard engineering professor, the café serves whiskey “fogs” through a special carafe that turns the liquor into vapor (which means consumers don’t take in any of the calories and feel none of the intoxicating effects).

    Continue reading “Science fare” »

  • Aman’s authentic-luxe travel
    February 11, 2015 | 1:06 pm


    As travelers continue to seek out authentic and unique experiences, hospitality brands keep raising the bar on hyper-localized offerings and exceptional access. Aman, for instance, is introducing a phinisi-style sailing ship in Indonesia, marrying the brand’s ultra-luxe sensibility with regional tradition. With an outdoor lounge and bar, the option to travel by motor, and air-conditioned cabins, the ship brings every modern comfort to an age-old means of navigating the Indonesian archipelago. Another Aman property, meanwhile, offers a dip into paleontology: Guests at Amangiri in southern Utah can join an official dig at the Grand Staircase-Escalante National Monument, working alongside fossil experts for a half-day. The cost of getting one’s hands dirty starts at $600. (Resulting Instagram images: priceless.) —Marian Berelowitz

    Image credit: Aman

  • Adidas’ ‘virtual line’
    February 5, 2015 | 6:55 pm


    Adidas’ new Confirmed app cleverly harnesses the fervor of collectors who normally line up for limited-edition shoes, moving fans onto a mobile platform. App users create an account, then get push notifications when hot new releases are on the way. Interested buyers in a given metro area—only New York City at launch—indicate their size and, if approved, receive details on where and when to pick up the shoes. An Adidas exec calls it a “virtual line.” In addition to collecting data on these super-fans, the app lets Adidas control which influencers get various styles, drives traffic to selected stores, builds additional buzz and cuts out secondary-market sellers armed with bots that secure advance orders. —Marian Berelowitz

    Image credit: Bloomberg

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