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Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection.

-2015 is the year of positivity (at least in ads), per Adweek.

-“Beware the pretty people,” says TechCrunch in an exploration of tech’s changing landscape.

-MediaPost spotlights Hispanic Gen Zers and how they’ll change the consumer landscape.

-BBC explores Gen Z’s tech addiction and what it will mean for the workplace.

-Instagram remains the fastest-growing U.S. social network, per eMarketer.

-NPR explores the aftermath of memes and “the right to be forgotten.”

Continue reading “Weekly Roundup: Hispanic Gen Z, pretty people, and the rise of the female millionaire” »

Gen Z Adweek

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection.

-Ahead of Mobile World Congress, The Verge spotlights 10 things to expect from the tech-stravaganza.

-The Sunday Times reports on how to stay on the right side of artificial intelligence.

-Adweek spotlights JWT’s Culture Muscle research, which measures brands’ cultural relevance.

-Forbes explores new iterations of the South Korean beauty wave, one of our Future 100 trends.

-“Men’s fashion wants its moment,” declares The Wall Street Journal.

-Apple’s finally diversifying its emojis, per The Next Web.

Continue reading “Weekly Roundup: MWC predictions, Gen Z marketing and the social implications of #thedress” »

Mark Driscoll headshot

One of the macro trends in our 10 Years of 10 Trends report is Food as the New Eco Issue—the idea that consumers are coming to better understand how their food choices affect the environment. We talked to Mark Driscoll, head of food at Forum for the Future, about what’s driving this change, which companies are doing it right and the future of the sustainable food movement.

Continue reading “Q&A, Mark Driscoll, head of food at Forum for the Future” »

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London Fashion Week’s Autumn/Winter 2015 marked a continued effort by designers to optimize their product, and their runway sets at fashion shows, for Instagram sharing—using visual novelty, theatrics and spectacle to inspire snapping pictures and videos.
Continue reading “Instagram optimized” »

Ericsson mobility

Video streaming and social networking are monopolizing mobile attention, according to research from Ericsson’s latest Mobility Report. Two-thirds of mobile traffic now comes from the top five apps in any given market—in the U.S. they’re Facebook, YouTube, Netflix, Instagram and Snapchat, respectively. This year also marked the first time that more people watched streamed video content than broadcast TV over a weekly period. These are some of the top findings from the report, based on data from late 2014.

Continue reading “Data Point: Video and social are king in mobile era” »

February 24, 2015

Hacking aging

Posted by: in North America


Time’s new cover features a wide-eyed toddler with the headline “This baby could live to be 142 years old.” The article declares, “An American born today has a projected average lifespan 20 full years longer than one born in 1925, and we are, as a society, growing old.”

Bloomberg this month reported on “The Forever Pill,” an attempt from Novartis to create the first anti-aging drug. This echoes what we covered in the Future 100 report—the idea that Silicon Valley’s latest endeavor is tackling aging.

Continue reading “Hacking aging” »

Top Shop

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection.

-CNBC explores how Millennials are influencing luxury.

-83% of the U.S.’s hyper-affluent consumers purchased luxury goods online in the past year, per MediaPost.

-Pew Research looks at the top skills U.S. adults say kids need to succeed in life.

-With foodie culture on the rise, Skift offers a look at the growth of food tourism.

-The Washington Post asks, What happens to our memories when most of our lives are played out online?

-Facing financial woes, beauty brands are turning to the opportunity in multicultural products, per Business of Fashion.

Continue reading “Weekly Roundup: Millennial luxury, 3D counterfeiting and ‘Micro-Tinders’” »

February 20, 2015

Layaway luxe

Posted by: in North America

Very Exclusive

With the exponential rise in prices of designer ready-to-wear and handbags, Millennials have largely been frozen out of the luxury market—prompting many to turn to outlet sites such as The Outnet and rental luxury platforms like Rent the Runway in search of a designer fix.

Now new e-commerce platform Very Exclusive is planning to make the real deal available to all—this season, and for keeps—by allowing payment in three interest-free installments. The company launched this week in the U.K. and sells Marc by Marc Jacobs, Kenzo, McQ, See by Chloe and Vivienne Westwood, among a host of fashion brands.

Continue reading “Layaway luxe” »

Gen Z food

Younger generations place more emphasis on health and sustainability in food purchases, and are willing to put their money where their mouth is, according to a recent Nielsen study.

The study found that 31% of Gen Z (and 29% of Millennials) were willing to pay a premium for healthy foods, compared with 23% of Boomers and 15% of the Silent Generation. The study ranked 27 health attributes from gluten content to sustainably sourced ingredients.

Continue reading “Data Point: Gen Z more willing to splurge on health foods” »

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Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection.

-Adweek explores how brands can target ad-weary Millennials.

-In light of Facebook’s new “legacy” feature, NPR explores digital afterlives and virtual immortality.

-With Valentine’s Day fast approaching, Forbes breaks down the price of love in an infographic.

-Business Insider gives an overview of the habits and attitudes of Gen Z, from work to friends to media.

-“What we’re witnessing is a first-time shift in who controls the American economy, from parents to grandparents,” says a piece by financial services co. Raymond James in The Atlantic.

-NPR weighs the science behind the bone broth craze.

Continue reading “Weekly Roundup: Virtual immortality, fake nurses and pot flowers” »


New: 10 Years of 10 Trends

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Things to Watch

  • Crossing ‘the digital divide’
    March 19, 2015 | 4:24 pm


    In a piece on an 82-year-old going online for the first time, The Washington Post called attention to a rising issue—the divide between those who use the Internet and those who don’t (13% in the U.S., and 41% among senior citizens).

    Continue reading “Crossing ‘the digital divide’” »

  • Incremental saving and giving
    March 11, 2015 | 1:51 pm

    Call it progress or just laziness—apps are popping up that harness our small change and put it to better use. Acorns, dubbed “the Tinder of investing,” links to a user’s debit or credit card and rounds up to the nearest dollar on every purchase. The app then takes that spare change and invests it in a portfolio of the user’s choice—portfolios range from low to high risk (and reward). Or users can opt to let Acorns choose for them based on their age, goals, income and other factors. Meanwhile, apps like Qapital and Digit facilitate regular small transfers from checking to savings, and banks themselves are getting on the incremental savings bandwagon. (See: Bank of America’s Keep the Change and Wells Fargo’s Way2Save.)

    Continue reading “Incremental saving and giving” »

  • Augmenting sleep
    March 9, 2015 | 12:02 pm

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    Digital platforms are already integrated into our every waking minute—now they’re moving into our sleep. A spate of apps and devices aim to aid and facilitate better sleep, from ambient lamps to a lucid dreaming sleep mask to an app that wakes you up with a phone call from a stranger.

    Continue reading “Augmenting sleep” »

  • The sharing economy grows up
    March 3, 2015 | 3:30 pm

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    Hotel giant Starwood has bought in to the sharing economy. The group, which owns W Hotels, St. Regis and Sheraton, has announced a partnership with car service Uber in which every dollar spent by a guest on an Uber car earns points toward free rooms and other perks.

    Continue reading “The sharing economy grows up” »

  • Digital immersive exercise
    February 25, 2015 | 4:04 pm


    Equinox’s new revved-up cycle class speaks to a growing exercise trend—digital immersion. This month the gym brand unveiled Pursuit, an immersive cycling concept, to limited U.S. gyms. Equinox describes the program as “an immersive studio cycling experience that uses groundbreaking gaming and data visualization to drive competition and inspire peak performance.”

    Continue reading “Digital immersive exercise” »

  • Science fare
    February 20, 2015 | 2:07 pm

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    The worlds of science, gastronomy and art are continuing to cross-pollinate—from edible conceptual art to molecular gastronomy “lab cafés” to synesthetic dining events. Café ArtScience in Cambridge, Mass., is a recent example. Opened late last year by David Edwards, a Harvard engineering professor, the café serves whiskey “fogs” through a special carafe that turns the liquor into vapor (which means consumers don’t take in any of the calories and feel none of the intoxicating effects).

    Continue reading “Science fare” »

  • Aman’s authentic-luxe travel
    February 11, 2015 | 1:06 pm


    As travelers continue to seek out authentic and unique experiences, hospitality brands keep raising the bar on hyper-localized offerings and exceptional access. Aman, for instance, is introducing a phinisi-style sailing ship in Indonesia, marrying the brand’s ultra-luxe sensibility with regional tradition. With an outdoor lounge and bar, the option to travel by motor, and air-conditioned cabins, the ship brings every modern comfort to an age-old means of navigating the Indonesian archipelago. Another Aman property, meanwhile, offers a dip into paleontology: Guests at Amangiri in southern Utah can join an official dig at the Grand Staircase-Escalante National Monument, working alongside fossil experts for a half-day. The cost of getting one’s hands dirty starts at $600. (Resulting Instagram images: priceless.) —Marian Berelowitz

    Image credit: Aman

  • Adidas’ ‘virtual line’
    February 5, 2015 | 6:55 pm


    Adidas’ new Confirmed app cleverly harnesses the fervor of collectors who normally line up for limited-edition shoes, moving fans onto a mobile platform. App users create an account, then get push notifications when hot new releases are on the way. Interested buyers in a given metro area—only New York City at launch—indicate their size and, if approved, receive details on where and when to pick up the shoes. An Adidas exec calls it a “virtual line.” In addition to collecting data on these super-fans, the app lets Adidas control which influencers get various styles, drives traffic to selected stores, builds additional buzz and cuts out secondary-market sellers armed with bots that secure advance orders. —Marian Berelowitz

    Image credit: Bloomberg

  • Adventurous play
    February 4, 2015 | 1:09 pm

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    Kids will slide through a “Tunnel of Terror” and get slimy on “Mount Mud” in Tough Mudder’s new obstacle course for the 7-12 set. The endurance-challenge purveyor is partnering with European soft drink brand Britvic on Fruit Shoot Mini Mudder, with events planned for the U.S., the U.K. and Ireland. The concept caters to parents looking to pry kids away from screens and get them moving—there’s now a CrossFit offshoot for kids, starting with preschoolers—in ways that are challenging and fun.

    Continue reading “Adventurous play” »

  • Rivals joining forces
    January 26, 2015 | 7:19 pm

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    Not long ago, a collaboration between two rival companies would have been seen as a counterintuitive and perhaps desperate measure. In 2015, however, BMW’s partnership with Volkswagen on fast-charging electric vehicle stations makes the automakers look self-confident, open and serious about sustainability and the common good.  Continue reading “Rivals joining forces” »

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