-2015 has been a breakthrough year in transgender visibility. Writing for Adweek, transgender advertising industry veteran Chris Edwards helps marketers navigate the gender identity conversation.
-We are spending half our waking lives consuming media, according to a report outlined in Quartz.
-As agencies plan biometric data visualizations for Cannes Lions, Adweek looks at how brands can harness this data beyond applications in fitness.
-CNN spotlights American Mipsterz—young, hip Muslims unapologetically embracing their multiple identities.
-With the aid of ubiquitous tech, online sharing platforms and affordable tools like 3D printers, “Afrimakers” are shaking up the African economy, per Harvard Business Review.
Continue reading “Weekly Roundup: Transgender ads, Afrimakers and hacking the human OS” »
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A new wave of technology companies is finally—some would say inevitably—getting into the mobile commerce game. Instagram and Pinterest have both recently launched “buy buttons.” Even Google, which has long allowed retail rivals such as Amazon to dominate mobile commerce, recently announced that it will display shoppable links alongside mobile searches.
More searches now happen on mobile than desktop in 10 countries, including the United States and Japan, and the list is likely to lengthen. But so far, brands hoping to convert time spent on mobile devices into purchases have struggled to integrate e-commerce with the apps consumers already use. Continue reading “Mobile shopping’s next wave” »
Today’s teenagers are the most digitally adept generation of adolescents in history. But if retailers think this means they can reach generation Z with an all-digital, all-the-time approach to purchasing, they need to think again.
Our recent poll of generation Z—a survey of 12- to 19-year-olds by SONAR™, J. Walter Thompson’s proprietary research unit—revealed that 68% of today’s teenagers are generally as comfortable purchasing online as they are purchasing offline. However, an almost identical 67% of respondents said they preferred to shop in physical stores. And only 53% agree that they are comfortable making purchases on their phones.
Continue reading “Data Point: Generation Z and retail” »
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-Apple has reclaimed the title of “world’s most valuable brand” from Google this year, according to WPP’s latest BrandZ brand ranking list.
-NPR notes that amid constant digital innovation, analog notebooks and independent bookstores remain strong, even among the young.
-As the “sharing economy” spawns confusing terminology, one of the movement’s strongest proponents breaks down the current glossary. Via Fast Company.
-Business of Fashion looks at how “lad mags” have evolved beyond sex and sports to reach today’s more sophisticated male consumer.
-Dazed profiles Marc Jacobs’ campaign featuring Cher, the latest designer collaboration with a 50+ fashion muse.
Continue reading “Weekly Roundup: Global geek chic, upscale lad mags and fashion + fizz” »
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New apps and services are enabling sophisticated content creation on the go, using only mobile devices. This month at the Cannes Film Festival, L’Oréal Paris launched an app called Twicer that lets users record video, then layer a separate video commentary over it. The second layer, usually a video selfie, appears in the top right corner of the original.
As a testament to how far mobile content creation has come, in March 2015 the BBC challenged itself to film and edit an entire program solely on mobile devices as part of its coverage of the Mobile World Congress in Barcelona. Continue reading “Pocket-size professional media” »
The migration of younger generations toward online video has been underway for years. But the extent of this shift, revealed in a poll by SONAR™, J. Walter Thompson’s proprietary research unit, is still surprising.
Considering leisure activities during a typical week, our sample of 12- to 19-year-olds said they were most likely to watch YouTube videos (72%), followed by watching television at home (69%) and playing electronic games (61%). A typical week was far less likely to include non-screen-based activities such as playing sports (39%), attending club meetings (15%), or attending music concerts (11%).
Continue reading “Data Point: Generation Z and media” »
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Of the many insights on generation Z that we uncovered doing research for our latest trend report, some of the most striking were related to gender and sexual orientation. We found that 82% of our generation Z sample (age 12 to 19) say they don’t care about other people’s sexual orientation, 88% say people are exploring their sexuality more than in the past, and 81% do not think gender defines a person as much as it used to.
Drilling down deeper into the numbers, these attitudes become even clearer. Continue reading “Data Point: Generation Z and gender” »
For years food delivery services have sold themselves on numbers. Seamless offers 12,000 different restaurants while Eat 24 boasts 20,000. Now, a more curated approach is taking hold.
Maple, the much anticipated delivery service backed by Momofuku’s David Chang, launched at the end of April. There are only three lunch and three dinner options on a menu that changes daily, cooked by Maple’s team of chefs. Dishes have included coconut green curry chicken with fragrant rice, a Mediterranean vegetable bowl with cous cous and a chorizo muffuletta sandwich. Dishes cost $12-15, including tax, tip and delivery, and will arrive within 30 minutes.
Continue reading “Curated food delivery” »
Millennials have dominated the news agenda, not to mention popular discourse, for the past few years. But now a new generation is poised to come of age—and they’re a different group altogether.
Our latest trend report, released today, focuses on generation Z: the 12- to 19-year-old cohort. Representing over $44 billion in annual purchasing power, today’s teenagers are characterized by ethical consumption habits, native digital technology use, entrepreneurial ambition, and progressive views on topics ranging from education to gender.
Continue reading “Meet Generation Z” »
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