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Women are gradually becoming more influential as business leaders: In 2014, Fortune’s list of most powerful women in business featured “an all-time record of 24 large-company CEOs,” including IBM’s Ginni Rometty, General Motors’ Mary Barra and PepsiCo’s Indra Nooyi. But there’s clearly still a long way to go, and entrenched gender inequality within certain key industries will mean a dearth of future potential leaders. Last year the spotlight fell on Silicon Valley’s male-centric culture after Pinterest engineer Tracy Chou wrote a Medium post on the scarcity of women in tech. She called on tech firms to disclose their gender ratio, and many did so—pointing to a glaring imbalance. Fewer than a quarter of Microsoft employees are women, for instance, and Intel has about the same ratio.
Continue reading “A boost for women in tech (and beyond)” »
In our upcoming report 10 Years of 10 Trends—which takes a fresh look at 10 trends we’ve featured over the past decade—we spotlight changing gender dynamics and the rising power of women. We discussed this trend with Rachel Pashley, JWT London’s global board planning director and author of the study “The New Female Tribes,” an attempt to chart modern womanhood, describe global female diversity and find a more meaningful and positive language with which to describe women. Pashley is in the process of turning the study into a book. She described some key findings from her research into women around the world, her thoughts on which marketers are doing well in targeting women and what more brands should be doing, and the problem with “fempowerment” messaging.
Continue reading “Q&A, Rachel Pashley, global board planning director, JWT London” »
Austerity policies in the U.K. are set to continue for at least the next five years. But while austerity continues to affect everyone in the U.K., it appears that it is weighing on women more than on men. According to J. Walter Thompson London’s seventh quarterly Austerity Index report, women are less likely than men to have noticed the effects of the national recovery, despite employing more money-saving tactics and reporting spending less on necessities each week. Only 28 percent of women feel the British economy is in a recovery, versus 41 percent of men.
Continue reading “Data Point: British women hit harder by austerity than men” »
Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection.
-Stuart Elliott’s last ad column for The New York Times spotlights the top five changes on Madison Avenue over the past 25 years.
-In Ad Age, the 4A’s chief digital officer Chick Foxgrover forecasts four key 2015 trends among ad agencies.
-A World Bank analysis finds a sharp decline in people living in extreme poverty, thanks in part to rising incomes in India and China, via The New York Times.
-A new Pew study finds the widest wealth gap on record between upper-income and other Americans, with the top tier getting wealthier as middle- and lower-income families see no growth.
Continue reading “Weekly Roundup: The era of outrage, VR movies and the future of privacy” »
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Rather than fear or fight the encroachment of the sharing economy, some automakers are embracing it by taking inspiration from this business model. Over the past few years, several major brands have invested in car-sharing schemes, including Daimler’s Car2Go (now in 30-plus cities, most recently Stockholm and Brooklyn) and BMW’s DriveNow, a partnership with car-sharing firm Sixt. Now several new ideas are popping up. In a premium twist, last month Audi introduced Unite, “a collaborative car initiative that refashions mobility as a personalized micro-sharing experience.” Launched in Stockholm, the program lets participants choose up to four people with whom to share a lease, using beacons and mobile apps for tracking usage, scheduling and coordination. Monthly payments are adjusted based on driver usage. Audi is reportedly planning two different car-sharing pilots in two U.S. cities but hasn’t disclosed details.
Continue reading “Car-sharing gets creative with new programs from Audi, Toyota” »
Surfing is experiencing a renaissance, as we point out in our new Future 100 report for 2015: It’s now the ultimate mind-body pursuit for Silicon Valley CEOs, urban professionals and anyone seeking to unplug and be at one with the elements. Luxury brands are tapping into surfing’s new cachet—a recent Chanel No. 5 ad features a surfing Gisele Bündchen on a Chanel-branded board. And hip lifestyle surf retailers are cropping up (Saturdays or Pilgrim in New York City, for instance), along with niche luxury brands such as Finisterre in the U.K. Launching next year, Outerknown is a line from surf champion Kelly Slater in tandem with menswear designer John Moore; French luxury holding company Kering owns a minority stake.
Continue reading “New sustainable surf brand Outerknown: another sign of surfing’s renaissance” »