10 Trends for 2011

10 Trends for 2011


Product Description

In our sixth annual year-end forecast of trends for the near future, technology is the overriding theme, driving many of our trends and at the center of others. The economy also continues to be a common thread.


In this 88-page trend report:


● Executive Summary
● All the World’s a Game
● The Urgency Economy
● Non-Commitment Culture
● Eat, Pray, Tech
● De-Teching
● Retail as the Third Space
● Creative Urban Renewal
● Worlds Colliding
● Hyper-Personalization
● Outsourcing Self-Control
● Appendix



JWT’s 10 Trends for 2011 report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. For this report, we conducted quantitative surveys in the U.S. and the U.K. using SONAR™, JWT’s proprietary online tool. (We surveyed 504 American adults age 18-plus and 501 Britons from Oct. 15-24; data are weighted by age and gender.) We also received input from nearly 50 JWT planners across about two dozen markets. And we interviewed experts and influencers across sectors including retail, media, technology, gaming, urban planning, psychology and academia.


If you are a JWT client, please contact us for a copy. If your company is a part of a WPP, please contact Hallie Steiner for a discount.



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