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10 Trends for 2013 and Beyond

10 Trends for 2013


Product Description


10 Trends for 2013 and Beyond

In our eighth annual forecast of trends for the near future, new technology continues to take center stage. Many of our trends reflect how businesses are driving, leveraging or counteracting its omnipresence in our lives, and how consumers are responding to its pull. We also put a spotlight on health, with two separate trends examining rising awareness around the impact of stress and happiness on well-being and how businesses are addressing it.


In this 171-page trend report:


● Executive Summary
● Play As a Competitive Advantage
● The Super Stress Era
● Intelligent Objects
● Predictive Personalization
● The Mobile Fingerprint
● Sensory Explosion
● Everything Is Retail
● Peer Power
● Going Private in Public
● Health & Happiness: Hand in Hand
● Appendix



This report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. For this report, we conducted quantitative surveys in the U.S. and U.K. using SONAR™, JWT’s proprietary online tool. We surveyed 1,016 adults aged 18-plus (519 Americans and 497 Britons), as well as 100 teens (50 Americans and 50 Britons) from Nov. 9-19, 2012. (Data are weighted by age and gender.) We also received input from nearly 70 JWT planners and researchers across more than two dozen markets, and we interviewed experts and influencers across sectors including technology, health and wellness, retail, media and academia.


If you are a JWT client, please contact us for a copy. If your company is a part of WPP, please contact Hallie Steiner for a discount.



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