posts tagged ‘10 trends

Social media users have grown more sophisticated over the past few years, actively managing both what they choose to share and what others share about them. But many have realized that ultimately, control of their online privacy is out of their hands, thanks to tag-happy, share-happy friends and changing terms of service and privacy controls. […]

De-teching—the idea that more people will choose to temporarily log off—was one of our 10 Trends for 2011, and in our 2014 trend Mindful Living, we discussed the idea that digitally immersed consumers will try to use technology more mindfully. Perhaps ironically, several new apps aim to help people do so. Moment tracks phone use […]

As more people “speak visual”—one of our 10 Trends for 2014—Tumblr is capturing significant attention from younger cohorts. According to Tumblr’s Ari Levine, who spoke about the platform at JWT New York last week, 31 percent of users are Millennials, and they average 17.7 minutes per visit, making it the No. 1 engagement site for […]

I’m extremely excited to announce the 2014 version of the JWTIntelligence iPad app. With the launch, our trends research and analysis comes to life in a rich and robust package for the iPad. Features include: Access to an interactive version of JWT’s “10 Trends for 2014 and Beyond” that includes proprietary data, expert commentary, key […]

To bring our annual 10 Trends report to life, last week JWTIntelligence held our first Trends Salon, at JWT New York. The event brought together an array of the experts and influencers who provided input as we researched the report. This year’s trends forecast involves a lot of push and pull between consumers and technology: […]

One of our 10 Trends for 2011 was Eat, Pray, Tech: the idea that high-tech devices and services (and the skills to use them) are becoming as integral to people as food and clothing. Increasingly, however, we’re starting to question how readily we’ve welcomed technology into every corner of our lives. So we’re Raging Against […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. Due to Thanksgiving office closures, this double-edition roundup covers items from the past two weeks. -We released our 10 Trends for 2014 and companion video. -An in-depth New York Times report explores […]

This week we published our 2014 forecast of trends for the near future. Among our 10 Trends is Immersive Experiences: the idea that entertainment, narratives and brand experiences will become more enveloping in a bid to capture consumers’ imagination and attention. Going beyond interactive and multimedia environments, tech brands, retailers, marketers, theater producers and others […]

As a companion to our 211-page trends forecast for 2014 and beyond, we’ve created a 2-minute teaser video that provides a quick rundown of our 10 trends. Special thanks to those who made this video come to life. Credits: Illustrator: Josh Burggraf Animator: Joe Bennett Sound design: Alan Friedman Sound engineer: Pete Karam Post producer: […]

Today we released our ninth annual forecast of key trends that will drive or significantly impact consumer mindset and behavior in 2014 and beyond. In this year’s report, we see how consumers are both welcoming and resisting technology’s growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler […]


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