posts tagged ‘advertising

-Business of Fashion explores nutricosmetics—digestible beauty products that are expected to become a $7.4 billion industry by 2020. -In a special report dubbed “Food and the new east,” The Calvert Journal explores the changing palate of Eastern Europe. -As YouTube celebrity proliferates, The Kernel asks, “Can Hollywood turn YouTubers into movie stars?” -A writer for Fusion looks […]

“An American born today has a projected average lifespan 20 full years longer than one born in 1925, and we are, as a society, growing old,” declared Time in its February 2015 cover story. Now, a new analysis of census data by the Pew Research Center looks at how this plays out geographically, finding that […]

July 13, 2015

Cannes diary

Posted by: in Europe

This year marked the 62nd Cannes Lions International Festival of Creativity. In many ways the event has started to sprawl into SXSW Interactive territory in terms of big name celebrities, bulging fragmented schedules, and uber-networking. This year was marked by celebrity speakers including Monica Lewinsky, Pharrell Williams, Jamie Oliver, Marilyn Manson and Viola Davis. As […]

-New research from Think With Google profiles millennial dads why they “turn to digital in their moments of need.” -Viral video titan BuzzFeed is looking to expand to TV, according to The Wall Street Journal. -In the wake of Taylor Swift’s showdown with Apple, The New York Times looks at how indie labels are faring […]

As consumers get savvier at avoiding traditional advertising, brands are trying new ways to blend ads with media content. Now, these “native ads” are expanding onto platforms with a romantic or even erotic focus. In the latest example, no less a diva than the newly single Mariah Carey created a Match.com profile to promote her […]

-2015 has been a breakthrough year in transgender visibility. Writing for Adweek, transgender advertising industry veteran Chris Edwards helps marketers navigate the gender identity conversation. -We are spending half our waking lives consuming media, according to a report outlined in Quartz. -As agencies plan biometric data visualizations for Cannes Lions, Adweek looks at how brands […]

A new wave of technology companies is finally—some would say inevitably—getting into the mobile commerce game. Instagram and Pinterest have both recently launched “buy buttons.” Even Google, which has long allowed retail rivals such as Amazon to dominate mobile commerce, recently announced that it will display shoppable links alongside mobile searches. More searches now happen […]

Mennah Ibrahim joined J. Walter Thompson in autumn 2010, heading up the newly established Brand Intelligence team across the agency’s network in the MENA region. In this role, Ibrahim, a self-described “genuine peoples’ enthusiast,” has written widely on consumer intelligence and category knowledge. In 2013, Ibrahim launched an annual trend report that helps brands and […]

Clarks shoes in the UK recently launched a WhatsApp campaign to bring the brand to life for its fans. The campaign asked users to add three characters to their contact lists—“some of culture’s greatest innovators, rebels and fashion icons”—who were all fans of the shoes. The characters then sent messages, videos and Spotify playlists through […]

-Chipotle has become the first major restaurant chain to ban genetically modified ingredients, according to The New York Times. -However, New York magazine points out that Chipotle’s decision may only add consumer confusion surrounding GMOs. -Nielsen takes a global look at the future of technology and personalized recommendations in the grocery store. -The Vatican calls […]


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