posts tagged ‘anxietyindex

Brazilians are blessed with an optimism that infuses their daily lives and colors their perception of the world. Indeed, they are the happiest population in the world, according to a 2012 WIN/Gallup study (93 percent of Brazilians say they are happy). As we note in our recent report “The Brazil Opportunity: A Guide for Marketers,” […]

Globally, 71 percent of people report feeling anxious, according to recently published research by JWT’s AnxietyIndex. As part of its most extensive study of consumer anxiety to date, AnxietyIndex surveyed 6,075 adults aged 18-plus in 27 markets using SONAR™, JWT’s proprietary online research tool. Who’s suffering the most? Pakistan, where more than 90 percent feel […]

Earlier this week AnxietyIndex released JWT’s AnxietyIndex 2013 Global Report, its most extensive study of consumer anxiety to date. AnxietyIndex surveyed 6,075 adults aged 18-plus in 27 markets using SONAR™, JWT’s proprietary online research tool. The study found that anxiety is relatively high overall, with 7 in 10 respondents reporting that they feel anxious; Pakistanis […]

-Foreign Policy’s first predictions issue collects thoughts from “bleeding-edge” thinkers on how the world will look in 2025. -Asia is seeing a “flight from marriage,” reports The Economist, a shift that has “profound implications for women, traditional family life and Asian politics.” -Declaring that “the city is a solution to the problems of our age,” […]

Over on JWT’s AnxietyIndex.com this week, we released a list of what we consider to be the top 10 brand efforts of the Great Recession—also known as the AnxietyIndex Hall of Fame. The list was compiled after considering hundreds of recession-related brand responses across 24 countries. The top ten in ascending order: 10. American Express […]


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