posts tagged ‘augmented reality

The Future Chronicles, currently raising money on Kickstarter, bills itself as the “first magazine ever that travels through time.” Created by German agency Hyperraum, the magazine aims to explore both the past and the future through creative narration and design.

As we outline in Immersive Experiences, one of our 10 Trends for 2014 and Beyond, entertainment and narratives are becoming more enveloping in a bid to capture consumers’ imagination and attention. An immersive project from JWT Israel, a winner of the Cannes Chimera challenge, aims to help people experience what it’s like to live in […]

Augmented reality was touted as the next big thing when mobile apps started using the technology around five years ago, but it hasn’t fully come into mainstream usage. Juniper Research reports that AR apps attracted around 60 million unique users last year—but sees that number ramping up to 200 million by 2018. And with rising […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -New York Times op-ed contributor Julia Angwin ponders whether privacy has become a luxury good. -A new study from Pew​ has a deep-dive look at Millennials in adulthood, citing this cohort as detached from institutions and networked with […]

-Hurricane Sandy raises questions about climate and the future, as NPR reports. And CNN reports that experts are warning of an era of “superstorms.” -The New York Times says a record number of professionals are leaving China, fearful about an unstable future and “a deteriorating social and moral fabric.” -The recession, coupled with technology, is […]

When we named Social Objects as one of our 100 Things to Watch in 2011, we cautioned brands that the experience of using augmented reality apps could become more engaging than the objects themselves. And while it seems that brands are still trying to determine how best to incorporate this nascent technology into meaningful marketing […]

“Go beyond the packaging and bring your Ben & Jerry’s pint to life,” boasts a video explaining the ice cream brand’s augmented reality feature on its iPhone app. The novel function plays off Ben & Jerry’s “It’s what’s inside that counts” campaign to give consumers the inside scoop (so to speak) on how the ice cream […]


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