posts tagged ‘babies

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -With the NewFronts taking place in New York, the IAB’s Randall Rothenberg writes in Adweek that “marketers must embrace the transition into the post-television world.” The Economist and The New York Times take a […]

weeSpring aims to help new and expecting parents collect opinions on baby products from friends and the weeSpring community. The company participated in TechStars NYC’s most recent startup accelerator program, for which JWT serves as a partner. Co-founder and CEO Allyson Downey previously had roles with Random House, former New York Governor Eliot Spitzer and […]

Like Elvis, the Internet is everywhere, and it is quickly becoming everything. Since we identified Internet-enabled Intelligent Objects as one of our 10 Trends for 2013, the number of smart goods has exploded. (If you really want to blow your mind, check out Cisco’s real-time counter of connected devices.) With uses ranging from the practical […]

As Great Britain waits for the royal baby to arrive, optimism about the birth is running high, according to a survey conducted by JWT London in June. More than half of respondents believe Britons will feel prouder of their nation post-delivery, while nearly 6 in 10 expect a boom in the U.K.’s tourism industry. The […]

This Father’s Day, let’s celebrate the decline of the “doofus dad,” that clueless stock character who has populated advertising for years. He’s on the way out thanks to disgruntled fathers, who have started making clear to marketers they’re not amused by these portrayals. The Huggies case is well-known: Last year the brand agreed to revise […]

Find our roundups collected in magazine form on Flipboard, the iOS and Android app; download the app to view it here: http://flip.it/ojVTI. -Time publishes its annual list of the “100 Most Influential People in the World.” -Wired profiles some of today’s “Digital Mavericks.” -An Economist special report on the future of cars includes a look […]

Everyday objects are evolving into tech-infused smart devices with augmented functionality, a trend we’ve termed Intelligent Objects. Lately we’ve seen several examples of Intelligent Objects that enable the “quantified baby,” helping parents better understand and respond to a baby’s health and other needs. Sproutling, currently in development, is a wearable ankle sensor that tracks heart […]


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Things to Watch

  • Bistro In Vitro
    May 26, 2015 | 3:59 pm

    In Vitro Ice Cream

    A new virtual restaurant is serving up “food for thought,” using design to explore a range of possible futures for human interaction with meat. The project, dubbed Bistro In Vitro, takes the far-out idea of in-vitro meat and situates it within the world of online gastronomy as we know it—amid menus, chef interviews, critical reviews and the like.

    Continue reading “Bistro In Vitro” »

  • Bio-responsive spaces
    May 19, 2015 | 4:48 pm

    DynamicSanctuary

    At last week’s Sight Unseen Offsite event in New York, Ford partnered with indie design studio The Principals to create the “Dynamic Sanctuary.” The sanctuary is a sculptural space made out of plastic, Plexiglas and LED lights that connect to a heart rate monitor and fade in and out based on the wearer’s pulse. The space was meant to be a haven from the chaos of daily life and a “poetic metaphor for the design ideas behind Ford’s 2015 Edge vehicle,” said Sight Unseen.

    Continue reading “Bio-responsive spaces” »

  • Rosé’s normcore moment
    May 14, 2015 | 12:21 pm

    Rosé

    As summer nears, once again we’re on the cusp of “rosé season.” While late spring often sees attempts to elevate the red-headed stepchild of the wine world into a product worthy of connoisseurship, this year something different is afoot: a knowing celebration of rosé’s bland charm.

    For perhaps the first time, a wine label is emerging from the self-aware world of Instagram—and, no surprise, it’s a rosé. Continue reading “Rosé’s normcore moment” »

  • Snapchat TV
    May 12, 2015 | 5:25 pm

    Snapchat

    This summer, TV’s highest-paid female actress, Sofia Vergara, will star in a reality series launching exclusively on Snapchat. The series, titled Vergaraland, is co-produced by Fusion and Vergara’s production company, Latin World Entertainment. It will tell the story of her Hollywood life through the eyes of her 24-year-old son.

    Continue reading “Snapchat TV” »

  • Virtual reality theme parks
    May 11, 2015 | 4:12 pm

    TheVoid

    Some worry that the coming age of virtual reality could lead to an epidemic of digital shut-ins—why leave the house when you can “be” anywhere with the touch of a button? The Void, however, imagines a social space where virtual reality might draw people together—a 21st century take on the classic video arcade.

    Continue reading “Virtual reality theme parks” »

  • Intangibles
    May 7, 2015 | 6:37 pm

    Intangibles

    How much would you pay for a snap? A voicemail?

    Walker Art Center in Minneapolis has launched an online shop that could be considered a conceptual art piece itself. The shop sells what Walker calls “intangibles”—ephemeral, digital commodities such as personalized ringtones or custom avatars to use on social media. Prices range from $1.99 to nearly $4,000, for a virtual ocean-view property on the platform Second Life.

    Continue reading “Intangibles” »

  • WhatsApp marketing
    May 6, 2015 | 4:32 pm

    Clarks

    Clarks shoes in the UK recently launched a WhatsApp campaign to bring the brand to life for its fans. The campaign asked users to add three characters to their contact lists—“some of culture’s greatest innovators, rebels and fashion icons”—who were all fans of the shoes. The characters then sent messages, videos and Spotify playlists through the app, telling the brand’s story while interacting with Clarks enthusiasts.

    Continue reading “WhatsApp marketing” »

  • Facebook’s Anthology
    April 30, 2015 | 4:20 pm

    FacebookVideo small

    Video is king on social media—more than 4 billion are viewed per day on Facebook alone. To capitalize on that, Facebook has just introduced Anthology, a partnership with seven media companies with the aim of creating unskippable ads.

    Continue reading “Facebook’s Anthology” »

  • MyIdol
    April 27, 2015 | 4:55 pm

    MyIdol

    Social media is abuzz with tiny pole dancers. And rock stars. And pandas. All thanks to an app that takes the humble selfie to new heights of playful absurdity—and in 3D, no less.

    Continue reading “MyIdol” »

  • Tindergram
    April 17, 2015 | 11:03 am

    Tinder Instagram

    Swiping just got more interesting—with its latest update, Tinder lets users browse the Instagram feeds of their potential matches. The pairing (which, Adweek notes, seemed inevitable) offers “a sort of social diary, co-written by your friends and family” to help people better stalk their dates.

    Continue reading “Tindergram” »

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