posts tagged ‘babies

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -With the NewFronts taking place in New York, the IAB’s Randall Rothenberg writes in Adweek that “marketers must embrace the transition into the post-television world.” The Economist and The New York Times take a […]

weeSpring aims to help new and expecting parents collect opinions on baby products from friends and the weeSpring community. The company participated in TechStars NYC’s most recent startup accelerator program, for which JWT serves as a partner. Co-founder and CEO Allyson Downey previously had roles with Random House, former New York Governor Eliot Spitzer and […]

Like Elvis, the Internet is everywhere, and it is quickly becoming everything. Since we identified Internet-enabled Intelligent Objects as one of our 10 Trends for 2013, the number of smart goods has exploded. (If you really want to blow your mind, check out Cisco’s real-time counter of connected devices.) With uses ranging from the practical […]

As Great Britain waits for the royal baby to arrive, optimism about the birth is running high, according to a survey conducted by JWT London in June. More than half of respondents believe Britons will feel prouder of their nation post-delivery, while nearly 6 in 10 expect a boom in the U.K.’s tourism industry. The […]

This Father’s Day, let’s celebrate the decline of the “doofus dad,” that clueless stock character who has populated advertising for years. He’s on the way out thanks to disgruntled fathers, who have started making clear to marketers they’re not amused by these portrayals. The Huggies case is well-known: Last year the brand agreed to revise […]

Find our roundups collected in magazine form on Flipboard, the iOS and Android app; download the app to view it here: -Time publishes its annual list of the “100 Most Influential People in the World.” -Wired profiles some of today’s “Digital Mavericks.” -An Economist special report on the future of cars includes a look […]

Everyday objects are evolving into tech-infused smart devices with augmented functionality, a trend we’ve termed Intelligent Objects. Lately we’ve seen several examples of Intelligent Objects that enable the “quantified baby,” helping parents better understand and respond to a baby’s health and other needs. Sproutling, currently in development, is a wearable ankle sensor that tracks heart […]


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