posts tagged ‘baby boomers

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -YouGov releases its 2014 brand rankings. -More trends and wrap-up from CES 2015, from USA Today, Google’s Think newsletter and our own Lucie Greene. -Campaign explores the year ahead for adland. -“The […]

Due to Labor Day office closures, this double-edition roundup covers the past two weeks. Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -In the wake of Amazon’s Twitch acquisition, The New York Times reports on “e-sports” (professional video gaming), a […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -McKinsey examines the digitization of the consumer journey and how companies can best meet customer needs as physical and virtual environments converge. -Quartz spotlights Cisco’s latest Visual Networking Index, which forecasts the […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -In the latest of an eight-part series, the Pew Research Center Internet Project analyzes expert opinions on how the Internet of Things will expand over the next decade. -An FT special report […]

This week we published our 2014 forecast of trends for the near future. Among our 10 Trends is Immersive Experiences: the idea that entertainment, narratives and brand experiences will become more enveloping in a bid to capture consumers’ imagination and attention. Going beyond interactive and multimedia environments, tech brands, retailers, marketers, theater producers and others […]

Jon Berry, who has studied consumer and societal trends for GfK for the past two decades, talked to us about the company’s research on men as we wrote our recent report “The State of Men.” Berry drew on findings from GfK’s Roper Reports surveys, as well as custom research conducted for Men’s Health magazine and […]

Find our roundups collected in magazine form on Flipboard, the iOS and Android app; download the app to view it here: http://flip.it/WcWLU. -Fast Company publishes its annual list of the “100 Most Creative People in Business.” -The Economist takes a look at how digital tools are changing the art of marketing. -Wired explores the rise of Intelligent […]

Find our roundups collected in magazine form on Flipboard, the iOS and Android app; download the app to view it here: http://flip.it/iICep. -NPR reports on the skyrocketing price of goods in Brazil. -Time‘s cover story reports on the revival of manufacturing in the U.S. and why it’s not bringing a wealth of jobs. -Reuters says West Africa […]

McKinsey Quarterly explores how companies can capture a slice of the $30 trillion that emerging market consumers will be spending by 2025. Newsweek’s David Frum takes a look at why Americans have transitioned from the panic of the recession to a more longstanding ambient anxiety. (Although by contrast, senior citizens are generally optimistic and content, […]

-Fast Company releases its annual list of the 100 most creative people in business, including JWT Shanghai’s executive creative director, Elvis Chau. -Census Bureau data reveals that a majority of births in the U.S. are now to parents of Hispanic, black, Asian and mixed race descent, signaling that the country is set to become far […]


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  • Kenzo Totem
    July 6, 2015 | 11:51 am

    KenzoTotem

    This summer, Parisian fashion label Kenzo premieres its collection of unisex fragrances, Totem. Priced lower than the brand’s other fragrances, the new collection targets younger consumers who value diversity and eschew gender stereotypes, putting the brand in an ideal position to succeed with generation Z.

    Continue reading “Kenzo Totem” »

  • Bloom
    June 29, 2015 | 11:32 am

    Bloom

    A new service called Bloom aims to bridge the generation gap using stripped-down technology. The service includes a minimal tablet display interface that seniors can place in a chosen room to receive updates from family, as well as a smart wristband that activates the display automatically when users approach it. Other family members who’ve downloaded Bloom can share photos and videos to their loved one’s stream using their mobile devices.

    Continue reading “Bloom” »

  • SecondHands
    June 25, 2015 | 12:02 pm

    SecondHands Small

    British online supermarket Ocado has announced its SecondHands program: a five-year project aiming to create an autonomous robotic warehouse employee. An example of our “Cognitive Technology” trend in this year’s Future 100 report, the project could revolutionize the way factories handle repairs, logistics and more, but comes with its share of challenges. Continue reading “SecondHands” »

  • Offices for the young at heart
    June 23, 2015 | 5:59 pm

    LegoModern offices, especially in the tech sector, have become known as adult playgrounds that foster creativity and collaboration. The image of millennials playing ping pong at work is its own meme in the age of The Social Network. And there’s a prevailing idea that the younger the workforce, the more cutting edge and productive the company.

    Continue reading “Offices for the young at heart” »

  • Transparency ratings
    June 22, 2015 | 4:23 pm

    Data

    The fight for digital privacy continues to gain momentum two years after Edward Snowden’s dramatic disclosures. But while most technology companies have made progress in protecting consumer data, some are lagging behind, according to the latest report from the Electronic Frontier FoundationContinue reading “Transparency ratings” »

  • Taste rewind
    June 19, 2015 | 5:29 pm

    Britney_Small

    Spotify’s new Taste Rewind feature is a music lover’s time machine. It’s a tool designed to help listeners discover “what you’d be jammin’ out to if you were born during a different decade.”

    Taste Rewind asks you to choose three of your favorite contemporary artists, then creates a personalized playlist representing each decade from the ‘60s on. Targeting a younger user base, the app plays on Millennials’ tendency to be nostalgic even about eras they never experienced. Continue reading “Taste rewind” »

  • Menswear’s delicate side
    June 17, 2015 | 5:13 pm

    DelicateMenswear

    Recent years have seen a surge in gender-neutral fashion, from luxury heavyweights such as Prada to cult favorite Hood By Air. But this week at London Collections Men, designers are offering a new twist: lace, ruffles and velvet, constructed in distinctly masculine shapes. Continue reading “Menswear’s delicate side” »

  • Co-working gets domestic
    June 16, 2015 | 5:28 pm

    WeWork

    Popular co-working space WeWork will soon launch WeLive—a project that combines WeWork’s famously fun work spaces with dorm-style micro apartments. A press release for WeLive describes the buildings as “neighborhoods,” featuring 200+ apartments with shared commercial-grade kitchens and community spaces, along with several floors of office space. Continue reading “Co-working gets domestic” »

  • Native American dining
    June 11, 2015 | 1:56 pm

    native-american-food-truck-small

    Although it’s easy to sample the cuisines of Ethiopia or Vietnam in most major US cities, Native American restaurants are practically nonexistent. However, with the rise of locavore movements and interest in pre-industrial foods from the likes of the paleo crowd, the indigenous cuisines of the United States could be ready to claim their rightful place in today’s food culture. Continue reading “Native American dining” »

  • Time-travel media
    June 8, 2015 | 5:13 pm

    Future Chronicles

    The Future Chronicles, currently raising money on Kickstarter, bills itself as the “first magazine ever that travels through time.” Created by German agency Hyperraum, the magazine aims to explore both the past and the future through creative narration and design.

    Continue reading “Time-travel media” »

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