posts tagged ‘baby boomers

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -YouGov releases its 2014 brand rankings. -More trends and wrap-up from CES 2015, from USA Today, Google’s Think newsletter and our own Lucie Greene. -Campaign explores the year ahead for adland. -“The […]

Due to Labor Day office closures, this double-edition roundup covers the past two weeks. Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -In the wake of Amazon’s Twitch acquisition, The New York Times reports on “e-sports” (professional video gaming), a […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -McKinsey examines the digitization of the consumer journey and how companies can best meet customer needs as physical and virtual environments converge. -Quartz spotlights Cisco’s latest Visual Networking Index, which forecasts the […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -In the latest of an eight-part series, the Pew Research Center Internet Project analyzes expert opinions on how the Internet of Things will expand over the next decade. -An FT special report […]

This week we published our 2014 forecast of trends for the near future. Among our 10 Trends is Immersive Experiences: the idea that entertainment, narratives and brand experiences will become more enveloping in a bid to capture consumers’ imagination and attention. Going beyond interactive and multimedia environments, tech brands, retailers, marketers, theater producers and others […]

Jon Berry, who has studied consumer and societal trends for GfK for the past two decades, talked to us about the company’s research on men as we wrote our recent report “The State of Men.” Berry drew on findings from GfK’s Roper Reports surveys, as well as custom research conducted for Men’s Health magazine and […]

Find our roundups collected in magazine form on Flipboard, the iOS and Android app; download the app to view it here: http://flip.it/WcWLU. -Fast Company publishes its annual list of the “100 Most Creative People in Business.” -The Economist takes a look at how digital tools are changing the art of marketing. -Wired explores the rise of Intelligent […]

Find our roundups collected in magazine form on Flipboard, the iOS and Android app; download the app to view it here: http://flip.it/iICep. -NPR reports on the skyrocketing price of goods in Brazil. -Time‘s cover story reports on the revival of manufacturing in the U.S. and why it’s not bringing a wealth of jobs. -Reuters says West Africa […]

McKinsey Quarterly explores how companies can capture a slice of the $30 trillion that emerging market consumers will be spending by 2025. Newsweek’s David Frum takes a look at why Americans have transitioned from the panic of the recession to a more longstanding ambient anxiety. (Although by contrast, senior citizens are generally optimistic and content, […]

-Fast Company releases its annual list of the 100 most creative people in business, including JWT Shanghai’s executive creative director, Elvis Chau. -Census Bureau data reveals that a majority of births in the U.S. are now to parents of Hispanic, black, Asian and mixed race descent, signaling that the country is set to become far […]


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Things to Watch

  • Facebook’s Anthology
    April 30, 2015 | 4:20 pm

    FacebookVideo smallVideo is king on social media—more than 4 billion are viewed per day on Facebook alone. To capitalize on that, Facebook has just introduced Anthology, a partnership with seven media companies with the aim of creating unskippable ads.

    Continue reading “Facebook’s Anthology” »

  • MyIdol
    April 27, 2015 | 4:55 pm

    MyIdol

    Social media is abuzz with tiny pole dancers. And rock stars. And pandas. All thanks to an app that takes the humble selfie to new heights of playful absurdity—and in 3D, no less.

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  • Tindergram
    April 17, 2015 | 11:03 am

    Tinder Instagram

    Swiping just got more interesting—with its latest update, Tinder lets users browse the Instagram feeds of their potential matches. The pairing (which, Adweek notes, seemed inevitable) offers “a sort of social diary, co-written by your friends and family” to help people better stalk their dates.

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  • Everlane’s Transparent City series
    April 8, 2015 | 2:33 pm

    Everlane LA

    “We call it Radical Transparency,” says e-tail startup Everlane. The company, known for its luxe basics, was built on the principle of disclosing production costs and keeping markups as low as possible. Now, Everlane has launched the Transparent City tour, a first-of-its-kind look at the inner workings of like-minded local companies. The kickoff event in LA brought guests behind the scenes with local bloggers, designers and chefs to learn about their creative inspiration. And, perhaps the culmination of the week — Everlane invited a select few on a tour of their factory, sharing the garment construction process from start to finish. The tour had a 300-person waitlist.

    Continue reading “Everlane’s Transparent City series” »

  • Crossing ‘the digital divide’
    March 19, 2015 | 4:24 pm

    ggw_16-9

    In a piece on an 82-year-old going online for the first time, The Washington Post called attention to a rising issue—the divide between those who use the Internet and those who don’t (13% in the U.S., and 41% among senior citizens).

    Continue reading “Crossing ‘the digital divide’” »

  • Incremental saving and giving
    March 11, 2015 | 1:51 pm

    Call it progress or just laziness—apps are popping up that harness our small change and put it to better use. Acorns, dubbed “the Tinder of investing,” links to a user’s debit or credit card and rounds up to the nearest dollar on every purchase. The app then takes that spare change and invests it in a portfolio of the user’s choice—portfolios range from low to high risk (and reward). Or users can opt to let Acorns choose for them based on their age, goals, income and other factors. Meanwhile, apps like Qapital and Digit facilitate regular small transfers from checking to savings, and banks themselves are getting on the incremental savings bandwagon. (See: Bank of America’s Keep the Change and Wells Fargo’s Way2Save.)

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  • Augmenting sleep
    March 9, 2015 | 12:02 pm

    Sense orb

    Digital platforms are already integrated into our every waking minute—now they’re moving into our sleep. A spate of apps and devices aim to aid and facilitate better sleep, from ambient lamps to a lucid dreaming sleep mask to an app that wakes you up with a phone call from a stranger.

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  • The sharing economy grows up
    March 3, 2015 | 3:30 pm

    Screen Shot 2015-03-03 at 2.28.41 PM

    Hotel giant Starwood has bought in to the sharing economy. The group, which owns W Hotels, St. Regis and Sheraton, has announced a partnership with car service Uber in which every dollar spent by a guest on an Uber car earns points toward free rooms and other perks.

    Continue reading “The sharing economy grows up” »

  • Digital immersive exercise
    February 25, 2015 | 4:04 pm

    immersive-fitness-the-trip

    Equinox’s new revved-up cycle class speaks to a growing exercise trend—digital immersion. This month the gym brand unveiled Pursuit, an immersive cycling concept, to limited U.S. gyms. Equinox describes the program as “an immersive studio cycling experience that uses groundbreaking gaming and data visualization to drive competition and inspire peak performance.”

    Continue reading “Digital immersive exercise” »

  • Science fare
    February 20, 2015 | 2:07 pm

    Screen Shot 2015-02-20 at 12.59.22 PM

    The worlds of science, gastronomy and art are continuing to cross-pollinate—from edible conceptual art to molecular gastronomy “lab cafés” to synesthetic dining events. Café ArtScience in Cambridge, Mass., is a recent example. Opened late last year by David Edwards, a Harvard engineering professor, the café serves whiskey “fogs” through a special carafe that turns the liquor into vapor (which means consumers don’t take in any of the calories and feel none of the intoxicating effects).

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