posts tagged ‘Boomers

For five years, our colleagues at J. Walter Thompson Middle East and Africa have been tracking cultural trends and interpreting what they mean for brands. Now they’re proud to introduce 10 Trends for 2015—a look at the most compelling macro trends for this year and beyond. The report features data from a January 2015 SONAR™ […]

Stretched in every direction, but refusing to be bent out of shape, the modern fifty-something is wealthier, healthier and will live longer than any similar age group in history. That’s why this new study of contemporary 50+ Britons has been dubbed The Elastic Generation.

-Ahead of Mobile World Congress, The Verge spotlights 10 things to expect from the tech-stravaganza. -The Sunday Times reports on how to stay on the right side of artificial intelligence. -Adweek spotlights JWT’s Culture Muscle research, which measures brands’ cultural relevance. -Forbes explores new iterations of the South Korean beauty wave, one of our Future […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -Adweek explores how brands can target ad-weary Millennials. -In light of Facebook’s new “legacy” feature, NPR explores digital afterlives and virtual immortality. -With Valentine’s Day fast approaching, Forbes breaks down the price […]

When Marie Stafford and her Planning Foresight group at JWT London started researching consumers in their 50s and 60s last year, most of the Boomers they talked to couldn’t have been more different from the stereotypes so prevalent in media and advertising. We talked to Stafford about her findings while researching Retooling for an Aging […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -We’re entering a “new golden age for marketing,” says McKinsey Quarterly, as marketers boost their precision, broaden their scope, move more quickly and tell better stories. -In “The Next Internet Is TV,” […]

January 14, 2015

10 Years of 10 Trends

Posted by: in North America

Ten years ago, J. Walter Thompson made the pioneering move to set up what we now call JWTIntelligence, with the purpose of identifying global consumer trends and interpreting what they mean for brands. In the years since, our annual “10 Trends” report has become widely known. To celebrate a decade of “10 Trends,” our latest […]

As we race to the finish line of 2014, we’re also starting to look to what’s next. At JWTIntelligence, our 10 Trends and later 100 Things to Watch have traditionally marked this transition. This year, in the spirit of newness—new branding, new CEO, new worldwide director of JWTIntelligence (that’s me)—we’re switching things up a little. […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. Due to the Thanksgiving holiday, this double-edition roundup covers items from the past two weeks. -Shoppers are less impulsive and more focused and savvy, thanks largely to e-commerce, reports The Wall Street […]

Silicon Valley’s laser focus on ideas geared to young consumers has been a hot topic since a New Yorker essay last year (“the hottest tech start-ups are solving all the problems of being twenty years old, with cash on hand”) and a New York Times Magazine piece (“Silicon Valley’s Youth Problem”) last March. But as […]


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