posts tagged ‘brands

-With Facebook and Apple News integrating articles seamlessly into their platforms, the Financial Times looks at the future of publishing and whether news organizations can adapt. -“Marriage equality in the US is about to create a $2.6 billion wedding boom,” predicts Quartz. -The New York Times examines how global fashion retailers are capitalizing on the […]

-As virtual reality draws attention at the E3 video game industry conference, new systems of etiquette and safety are emerging, says The New York Times. -As more Americans delay children until middle age, Quartz looks at some of the pitfalls of late parenthood. -Not only is men’s fashion getting more creative—men’s runway hair and makeup […]

-2015 has been a breakthrough year in transgender visibility. Writing for Adweek, transgender advertising industry veteran Chris Edwards helps marketers navigate the gender identity conversation. -We are spending half our waking lives consuming media, according to a report outlined in Quartz. -As agencies plan biometric data visualizations for Cannes Lions, Adweek looks at how brands […]

-Marketing looks at our Generation Z report and how brands can connect with these savvy consumers. -Meanwhile, Adweek warns marketers: “Gen Z doesn’t need you.” -New York considers what IBM’s Watson means for the future of AI. -The FT looks at the rise of women in Lebanese business. -Mashable looks at the spending habits of […]

-The New York Times reports on how Snapchat might affect the 2016 U.S. presidential election. -Jay Z and Beyoncé are looking to make veganism cool, says The New York Times. -Whole Foods is launching a line of smaller, more affordable stores to cater to Millennials, according to The Wall Street Journal. -Increasing access to healthy […]

Clarks shoes in the UK recently launched a WhatsApp campaign to bring the brand to life for its fans. The campaign asked users to add three characters to their contact lists—“some of culture’s greatest innovators, rebels and fashion icons”—who were all fans of the shoes. The characters then sent messages, videos and Spotify playlists through […]

J. Walter Thompson London has just launched its eighth quarterly Austerity Index, a measure of how Britain’s economic downturn is affecting consumers.

-While many traditional fashion brands struggle, athleisure is having a major moment, per BuzzFeed. -People are far more likely to watch video ads on mobile than on desktop, according to YouTube. -The Washington Post explores “lecture capture” tech—basically a DVR for college—and whether it will revolutionize or ruin the education system. -Business of Fashion contemplates […]

-“Now is the perfect time to be a female entrepreneur,” says TechCrunch. -Business of Fashion explores the oft-overlooked $17 billion plus-size fashion industry. -TechCrunch looks at why huge tech companies have been snatching up tiny, nimble startups. -In the not-too-distant future, thanks to wearables, companies will have access to the most intimate parts of our […]

Swiping just got more interesting—with its latest update, Tinder lets users browse the Instagram feeds of their potential matches. The pairing (which, Adweek notes, seemed inevitable) offers “a sort of social diary, co-written by your friends and family” to help people better stalk their dates.


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10 Years of 10 Trends

The Future 100

Things to Watch

  • Bloom
    June 29, 2015 | 11:32 am

    Bloom

    A new service called Bloom aims to bridge the generation gap using stripped-down technology. The service includes a minimal tablet display interface that seniors can place in a chosen room to receive updates from family, as well as a smart wristband that activates the display automatically when users approach it. Other family members who’ve downloaded Bloom can share photos and videos to their loved one’s stream using their mobile devices.

    Continue reading “Bloom” »

  • SecondHands
    June 25, 2015 | 12:02 pm

    SecondHands Small

    British online supermarket Ocado has announced its SecondHands program: a five-year project aiming to create an autonomous robotic warehouse employee. An example of our “Cognitive Technology” trend in this year’s Future 100 report, the project could revolutionize the way factories handle repairs, logistics and more, but comes with its share of challenges. Continue reading “SecondHands” »

  • Offices for the young at heart
    June 23, 2015 | 5:59 pm

    LegoModern offices, especially in the tech sector, have become known as adult playgrounds that foster creativity and collaboration. The image of millennials playing ping pong at work is its own meme in the age of The Social Network. And there’s a prevailing idea that the younger the workforce, the more cutting edge and productive the company.

    Continue reading “Offices for the young at heart” »

  • Transparency ratings
    June 22, 2015 | 4:23 pm

    Data

    The fight for digital privacy continues to gain momentum two years after Edward Snowden’s dramatic disclosures. But while most technology companies have made progress in protecting consumer data, some are lagging behind, according to the latest report from the Electronic Frontier FoundationContinue reading “Transparency ratings” »

  • Taste rewind
    June 19, 2015 | 5:29 pm

    Britney_Small

    Spotify’s new Taste Rewind feature is a music lover’s time machine. It’s a tool designed to help listeners discover “what you’d be jammin’ out to if you were born during a different decade.”

    Taste Rewind asks you to choose three of your favorite contemporary artists, then creates a personalized playlist representing each decade from the ‘60s on. Targeting a younger user base, the app plays on Millennials’ tendency to be nostalgic even about eras they never experienced. Continue reading “Taste rewind” »

  • Menswear’s delicate side
    June 17, 2015 | 5:13 pm

    DelicateMenswear

    Recent years have seen a surge in gender-neutral fashion, from luxury heavyweights such as Prada to cult favorite Hood By Air. But this week at London Collections Men, designers are offering a new twist: lace, ruffles and velvet, constructed in distinctly masculine shapes. Continue reading “Menswear’s delicate side” »

  • Co-working gets domestic
    June 16, 2015 | 5:28 pm

    WeWork

    Popular co-working space WeWork will soon launch WeLive—a project that combines WeWork’s famously fun work spaces with dorm-style micro apartments. A press release for WeLive describes the buildings as “neighborhoods,” featuring 200+ apartments with shared commercial-grade kitchens and community spaces, along with several floors of office space. Continue reading “Co-working gets domestic” »

  • Native American dining
    June 11, 2015 | 1:56 pm

    native-american-food-truck-small

    Although it’s easy to sample the cuisines of Ethiopia or Vietnam in most major US cities, Native American restaurants are practically nonexistent. However, with the rise of locavore movements and interest in pre-industrial foods from the likes of the paleo crowd, the indigenous cuisines of the United States could be ready to claim their rightful place in today’s food culture. Continue reading “Native American dining” »

  • Time-travel media
    June 8, 2015 | 5:13 pm

    Future Chronicles

    The Future Chronicles, currently raising money on Kickstarter, bills itself as the “first magazine ever that travels through time.” Created by German agency Hyperraum, the magazine aims to explore both the past and the future through creative narration and design.

    Continue reading “Time-travel media” »

  • Invisible wearables
    June 2, 2015 | 4:12 pm

    Project Jacquard

    A new initiative announced at Google’s annual developers conference is making waves in the wearable tech world. Project Jacquard, launched in collaboration with Levi’s, makes touch interfaces more wearable than ever by weaving them directly into traditional textiles. This high-tech fabric is made of conductive thread that can respond to touch signals like swipes and taps, and sync up with a smartphone to execute basic functions. Digiday calls the innovation “Google Glass for your ass.”

    Continue reading “Invisible wearables” »

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