posts tagged ‘children

Kids will slide through a “Tunnel of Terror” and get slimy on “Mount Mud” in Tough Mudder’s new obstacle course for the 7-12 set. The endurance-challenge purveyor is partnering with European soft drink brand Britvic on Fruit Shoot Mini Mudder, with events planned for the U.S., the U.K. and Ireland. The concept caters to parents […]

While children of past generations were an economic boon—contributing labor and household income—they now have the opposite effect. A new U.S. Department of Agriculture report finds that an average middle-class American couple will spend more than $245,000 to raise a child born in 2013 to age 18; adjusted for inflation, the sum represents a 24 […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -Revelations about NSA spying are hurting American tech companies and bolstering firms outside the U.S., reports The New York Times. -“Now, after decades of false promises, virtual reality is starting to feel a lot […]

Due to Labor Day office closures, this double-edition roundup covers items from the past two weeks. Find our roundups collected in magazine form on Flipboard, the iOS and Android app; download the app to view this week’s edition here: http://flip.it/J6FjO -A Salon columnist examines “dematerialization” in the digital age as physical possessions come to mean […]

-Global poverty is declining significantly, especially among the poorest of the poor, and The Economist provides some stats. -Reporting on the mobile industry from the annual Mobile World Congress, CNN, USA Today and eWeek spotlight key themes and highlights. CNN also looks at “the brave new world of mHealth” (one of our 100 Things to […]

-An International Energy Agency report concludes that the planet is “headed for irreversible climate change in five years” barring changes to our fossil fuel infrastructure. Meanwhile, the economic and human impact of climate change is likely to be “even more staggering than previously thought,” according to a Huffington Post report on a new study. -Time […]

Back in March, we quizzed CEO Rick Richter about potential brand opportunities in children’s e-books for his company, Ruckus Media Group. While he tipped his hand at sponsorships and mobile coupons, it seems Richter had another idea up his sleeve. In mid-June, Ruckus debuted its first licensed interactive storybook app, based on Hasbro’s Tonka Truck and […]

Apple’s newest, shiniest gizmo is already available at Target, Best Buy and Walmart, but with Toys R Us now selling the iPad 2, we’re seeing the brand recruiting retailers in its effort to drill down to a new consumer base. “But is [the iPad] really a kids’ toy? And will parents buy Apple’s delicate and […]

A few tech brands have been deftly playing the De-Teching trend to sell more gadgets, as we wrote about earlier this year. Now, Asus is zeroing in on parental ambivalence toward immersive technology with ads that acknowledge the perils of plugging in while touting the company’s Eee Slate tablet as a handy digital babysitter. In […]

Rick Richter is at the forefront of the children’s ebook evolution. Following a long career in traditional publishing—he founded Candlewick Press and helmed Simon & Schuster’s Children’s Division—Richter went digital and co-founded Ruckus last year. The company develops new and classic picture book stories for smartphones and tablets (sold worldwide for about $3.99 each), garnering […]


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