posts tagged ‘data

The fight for digital privacy continues to gain momentum two years after Edward Snowden’s dramatic disclosures. But while most technology companies have made progress in protecting consumer data, some are lagging behind, according to the latest report from the Electronic Frontier Foundation. 

-2015 has been a breakthrough year in transgender visibility. Writing for Adweek, transgender advertising industry veteran Chris Edwards helps marketers navigate the gender identity conversation. -We are spending half our waking lives consuming media, according to a report outlined in Quartz. -As agencies plan biometric data visualizations for Cannes Lions, Adweek looks at how brands […]

The migration of younger generations toward online video has been underway for years. But the extent of this shift, revealed in a poll by SONAR™, J. Walter Thompson’s proprietary research unit, is still surprising. Considering leisure activities during a typical week, our sample of 12- to 19-year-olds said they were most likely to watch YouTube […]

A recent report from EY and Harris Interactive has found that the pendulum may be swinging the other way for working parents. In a global survey including 1,208 US adults, US men were more likely than women to say they’d scale back their careers for the sake of family. Sixty-seven percent of men have changed […]

This article is the second installment of JWTIntelligence director Lucie Greene’s SXSW diary for Campaign U.S. Read the original article here and follow more of Campaign’s SXSW coverage here. It’s a curious thing with events like SXSW Interactive: The ambient, unconscious trends can be just as telling as the ones being touted and discussed in […]

Consumers in developing markets are clamoring for new ways to pay, according to research from our 10 Years of 10 Trends report. These consumers were twice as likely as those in developed markets to say they would purchase goods in unique ways—like scanning billboard codes, clicking through Facebook or Twitter, or pressing a button on […]

Video streaming and social networking are monopolizing mobile attention, according to research from Ericsson’s latest Mobility Report. Two-thirds of mobile traffic now comes from the top five apps in any given market—in the U.S. they’re Facebook, YouTube, Netflix, Instagram and Snapchat, respectively. This year also marked the first time that more people watched streamed video […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -CNBC explores how Millennials are influencing luxury. -83% of the U.S.’s hyper-affluent consumers purchased luxury goods online in the past year, per MediaPost. -Pew Research looks at the top skills U.S. adults say kids need to succeed […]

Younger generations place more emphasis on health and sustainability in food purchases, and are willing to put their money where their mouth is, according to a recent Nielsen study. The study found that 31% of Gen Z (and 29% of Millennials) were willing to pay a premium for healthy foods, compared with 23% of Boomers […]

Social media users have grown more sophisticated over the past few years, actively managing both what they choose to share and what others share about them. But many have realized that ultimately, control of their online privacy is out of their hands, thanks to tag-happy, share-happy friends and changing terms of service and privacy controls. […]


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10 Years of 10 Trends

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Things to Watch

  • Bloom
    June 29, 2015 | 11:32 am

    Bloom

    A new service called Bloom aims to bridge the generation gap using stripped-down technology. The service includes a minimal tablet display interface that seniors can place in a chosen room to receive updates from family, as well as a smart wristband that activates the display automatically when users approach it. Other family members who’ve downloaded Bloom can share photos and videos to their loved one’s stream using their mobile devices.

    Continue reading “Bloom” »

  • SecondHands
    June 25, 2015 | 12:02 pm

    SecondHands Small

    British online supermarket Ocado has announced its SecondHands program: a five-year project aiming to create an autonomous robotic warehouse employee. An example of our “Cognitive Technology” trend in this year’s Future 100 report, the project could revolutionize the way factories handle repairs, logistics and more, but comes with its share of challenges. Continue reading “SecondHands” »

  • Offices for the young at heart
    June 23, 2015 | 5:59 pm

    LegoModern offices, especially in the tech sector, have become known as adult playgrounds that foster creativity and collaboration. The image of millennials playing ping pong at work is its own meme in the age of The Social Network. And there’s a prevailing idea that the younger the workforce, the more cutting edge and productive the company.

    Continue reading “Offices for the young at heart” »

  • Transparency ratings
    June 22, 2015 | 4:23 pm

    Data

    The fight for digital privacy continues to gain momentum two years after Edward Snowden’s dramatic disclosures. But while most technology companies have made progress in protecting consumer data, some are lagging behind, according to the latest report from the Electronic Frontier FoundationContinue reading “Transparency ratings” »

  • Taste rewind
    June 19, 2015 | 5:29 pm

    Britney_Small

    Spotify’s new Taste Rewind feature is a music lover’s time machine. It’s a tool designed to help listeners discover “what you’d be jammin’ out to if you were born during a different decade.”

    Taste Rewind asks you to choose three of your favorite contemporary artists, then creates a personalized playlist representing each decade from the ‘60s on. Targeting a younger user base, the app plays on Millennials’ tendency to be nostalgic even about eras they never experienced. Continue reading “Taste rewind” »

  • Menswear’s delicate side
    June 17, 2015 | 5:13 pm

    DelicateMenswear

    Recent years have seen a surge in gender-neutral fashion, from luxury heavyweights such as Prada to cult favorite Hood By Air. But this week at London Collections Men, designers are offering a new twist: lace, ruffles and velvet, constructed in distinctly masculine shapes. Continue reading “Menswear’s delicate side” »

  • Co-working gets domestic
    June 16, 2015 | 5:28 pm

    WeWork

    Popular co-working space WeWork will soon launch WeLive—a project that combines WeWork’s famously fun work spaces with dorm-style micro apartments. A press release for WeLive describes the buildings as “neighborhoods,” featuring 200+ apartments with shared commercial-grade kitchens and community spaces, along with several floors of office space. Continue reading “Co-working gets domestic” »

  • Native American dining
    June 11, 2015 | 1:56 pm

    native-american-food-truck-small

    Although it’s easy to sample the cuisines of Ethiopia or Vietnam in most major US cities, Native American restaurants are practically nonexistent. However, with the rise of locavore movements and interest in pre-industrial foods from the likes of the paleo crowd, the indigenous cuisines of the United States could be ready to claim their rightful place in today’s food culture. Continue reading “Native American dining” »

  • Time-travel media
    June 8, 2015 | 5:13 pm

    Future Chronicles

    The Future Chronicles, currently raising money on Kickstarter, bills itself as the “first magazine ever that travels through time.” Created by German agency Hyperraum, the magazine aims to explore both the past and the future through creative narration and design.

    Continue reading “Time-travel media” »

  • Invisible wearables
    June 2, 2015 | 4:12 pm

    Project Jacquard

    A new initiative announced at Google’s annual developers conference is making waves in the wearable tech world. Project Jacquard, launched in collaboration with Levi’s, makes touch interfaces more wearable than ever by weaving them directly into traditional textiles. This high-tech fabric is made of conductive thread that can respond to touch signals like swipes and taps, and sync up with a smartphone to execute basic functions. Digiday calls the innovation “Google Glass for your ass.”

    Continue reading “Invisible wearables” »

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