Half of young people in the UK don’t identify as 100% heterosexual, according to new research from British firm YouGov. Among 18- to 24-year-olds, 46% said they were fully heterosexual, 6% said fully homosexual, and 43% placed themselves somewhere in the middle of the spectrum.
A new analysis of Census data from Pew Research finds that even in an improved job market, millennials are living at home with their families at a stable (or even slightly higher) rate.
New insight from financial services firm Cowen predicts Amazon will be the top US clothing retailer within two years. The firm sees Amazon’s market share jumping from 5% to 14% by 2020, “comfortably passing Macy’s” in 2017.
The fight for digital privacy continues to gain momentum two years after Edward Snowden’s dramatic disclosures. But while most technology companies have made progress in protecting consumer data, some are lagging behind, according to the latest report from the Electronic Frontier Foundation.
-2015 has been a breakthrough year in transgender visibility. Writing for Adweek, transgender advertising industry veteran Chris Edwards helps marketers navigate the gender identity conversation. -We are spending half our waking lives consuming media, according to a report outlined in Quartz. -As agencies plan biometric data visualizations for Cannes Lions, Adweek looks at how brands […]
, social media
, weekly roundup
The migration of younger generations toward online video has been underway for years. But the extent of this shift, revealed in a poll by SONAR™, J. Walter Thompson’s proprietary research unit, is still surprising. Considering leisure activities during a typical week, our sample of 12- to 19-year-olds said they were most likely to watch YouTube […]
A recent report from EY and Harris Interactive has found that the pendulum may be swinging the other way for working parents. In a global survey including 1,208 US adults, US men were more likely than women to say they’d scale back their careers for the sake of family. Sixty-seven percent of men have changed […]
, Harris Interactive
, The State of Men
, work-life balance
This article is the second installment of JWTIntelligence director Lucie Greene’s SXSW diary for Campaign U.S. Read the original article here and follow more of Campaign’s SXSW coverage here. It’s a curious thing with events like SXSW Interactive: The ambient, unconscious trends can be just as telling as the ones being touted and discussed in […]
Consumers in developing markets are clamoring for new ways to pay, according to research from our 10 Years of 10 Trends report. These consumers were twice as likely as those in developed markets to say they would purchase goods in unique ways—like scanning billboard codes, clicking through Facebook or Twitter, or pressing a button on […]
, developing markets
, Everything is Retail
Video streaming and social networking are monopolizing mobile attention, according to research from Ericsson’s latest Mobility Report. Two-thirds of mobile traffic now comes from the top five apps in any given market—in the U.S. they’re Facebook, YouTube, Netflix, Instagram and Snapchat, respectively. This year also marked the first time that more people watched streamed video […]