posts tagged ‘electronics

A new initiative announced at Google’s annual developers conference is making waves in the wearable tech world. Project Jacquard, launched in collaboration with Levi’s, makes touch interfaces more wearable than ever by weaving them directly into traditional textiles. This high-tech fabric is made of conductive thread that can respond to touch signals like swipes and […]

Today’s teenagers are the most digitally adept generation of adolescents in history. But if retailers think this means they can reach generation Z with an all-digital, all-the-time approach to purchasing, they need to think again. Our recent poll of generation Z—a survey of 12- to 19-year-olds by SONAR™, J. Walter Thompson’s proprietary research unit—revealed that […]

Who needs 15 minutes? The next generation of celebrities needs only six seconds (running in a continuous loop) to make their mark. Eight-month-old Vine, Twitter’s social video platform, has become the latest go-to for finding influencers and otherwise marketable personalities, as CNET reports. Trident gum recently launched a six-second spot on the Fuse network that’s […]

Bonobos’ Guideshops are missing cash registers, inventory and pretty much everything else you’d need to actually buy something. That’s because the online men’s clothing retailer, which made its name selling well-tailored pants, is using its six locations as physical portals into its e-commerce site. Customers try on samples and check out colors and patterns, then […]


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