posts tagged ‘FOMO

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -Rising consumer demand in sub-Saharan Africa is “driving hopes that Africa will emerge as a success story … comparable to the rise of the East Asian Tigers in the second half of […]

Coca-Cola’s recent “Social Robots” initiative allowed some teens who couldn’t attend the brand’s annual Summer Love Festival in Israel to participate via robots (see today’s post on our sister blog, AnxietyIndex). And San Pellegrino recently let people take virtual tours of Taormina in Sicily using five remotely controlled robots, part of its “Three Minutes in […]

On Monday, we wrote about digitally empowered travelers, based on last week’s Los Angeles Tourism’s Market Outlook Forum. The forum also touched on Peer Power, one of our 10 Trends for 2013. Given that Los Angeles hotels are at 80 percent capacity on an average night, according to Ernie Wooden Jr., president and CEO of Los […]

Social media now permeates our lives—even our most intimate moments—and it seems that even those who embrace it the most (Millennials) may feel worse for it. JWT Singapore surveyed 900 consumers aged 19 to 26 in China, Singapore and the U.S. to understand their attitudes toward social media, finding that more than half feel that […]

While researching our recent report on FOMO, we caught up with Victoria Clark, co-founder of the new app timeRAZOR, which promises to help users “never miss out.” Launch partners include Chrysler SRT, L’Oreal Active Cosmetics Division and Marriott Renaissance Hotels. Clark previously focused on digital marketing for business-to-consumer brands. If you don’t want to miss […]

In researching our recent report on FOMO, we had a chat with Priya Parker, researcher and founder of Thrive Labs, which aims to help develop Millennial leaders. Drawing on 10 years in government, social enterprise and diplomacy in the U.S., India and the Middle East, Parker works with companies and leaders to zero in on […]

Our recap of the overwhelming, (at times) inspiring, soggy-turned-sunny experience that defined this year’s SXSW Interactive merely skims the surface of the event in terms of conversations and content. Anything more would be a near impossibility, given the 100-some parties and 1,100-plus panels and presentations ranging in focus from branding, journalism and science to convergence, […]

FOMO, or the Fear Of Missing Out, is an age-old phenomenon that’s exploded with the onset of real-time, location-based and social media tools. Though women’s propensity for sharing and socializing might lead to the conclusion that the fairer sex suffers from FOMO most acutely, our research suggests otherwise. In a January survey of 768 adults […]

As part of the SXSWi festival in Austin, our own Ann Mack, director of trendspotting, talked to a packed house about FOMO (that’s the Fear Of Missing Out, for those who aren’t familiar). FOMO is the uneasy and sometimes all-consuming feeling that you’re missing out—a timeless social angst, as Mack noted, but what’s different now […]

This week, we released our March trend report, an update to our May 2011 report on FOMO, the uneasy and sometimes all-consuming fear of missing out. A key driver of this phenomenon today is the explosion of real-time updates on social networks. Our research found conflicting feelings about social media, with users equally apt to […]


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