posts tagged ‘FOMO

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -Rising consumer demand in sub-Saharan Africa is “driving hopes that Africa will emerge as a success story … comparable to the rise of the East Asian Tigers in the second half of […]

Coca-Cola’s recent “Social Robots” initiative allowed some teens who couldn’t attend the brand’s annual Summer Love Festival in Israel to participate via robots (see today’s post on our sister blog, AnxietyIndex). And San Pellegrino recently let people take virtual tours of Taormina in Sicily using five remotely controlled robots, part of its “Three Minutes in […]

On Monday, we wrote about digitally empowered travelers, based on last week’s Los Angeles Tourism’s Market Outlook Forum. The forum also touched on Peer Power, one of our 10 Trends for 2013. Given that Los Angeles hotels are at 80 percent capacity on an average night, according to Ernie Wooden Jr., president and CEO of Los […]

Social media now permeates our lives—even our most intimate moments—and it seems that even those who embrace it the most (Millennials) may feel worse for it. JWT Singapore surveyed 900 consumers aged 19 to 26 in China, Singapore and the U.S. to understand their attitudes toward social media, finding that more than half feel that […]

While researching our recent report on FOMO, we caught up with Victoria Clark, co-founder of the new app timeRAZOR, which promises to help users “never miss out.” Launch partners include Chrysler SRT, L’Oreal Active Cosmetics Division and Marriott Renaissance Hotels. Clark previously focused on digital marketing for business-to-consumer brands. If you don’t want to miss […]

In researching our recent report on FOMO, we had a chat with Priya Parker, researcher and founder of Thrive Labs, which aims to help develop Millennial leaders. Drawing on 10 years in government, social enterprise and diplomacy in the U.S., India and the Middle East, Parker works with companies and leaders to zero in on […]

Our recap of the overwhelming, (at times) inspiring, soggy-turned-sunny experience that defined this year’s SXSW Interactive merely skims the surface of the event in terms of conversations and content. Anything more would be a near impossibility, given the 100-some parties and 1,100-plus panels and presentations ranging in focus from branding, journalism and science to convergence, […]

FOMO, or the Fear Of Missing Out, is an age-old phenomenon that’s exploded with the onset of real-time, location-based and social media tools. Though women’s propensity for sharing and socializing might lead to the conclusion that the fairer sex suffers from FOMO most acutely, our research suggests otherwise. In a January survey of 768 adults […]

As part of the SXSWi festival in Austin, our own Ann Mack, director of trendspotting, talked to a packed house about FOMO (that’s the Fear Of Missing Out, for those who aren’t familiar). FOMO is the uneasy and sometimes all-consuming feeling that you’re missing out—a timeless social angst, as Mack noted, but what’s different now […]

This week, we released our March trend report, an update to our May 2011 report on FOMO, the uneasy and sometimes all-consuming fear of missing out. A key driver of this phenomenon today is the explosion of real-time updates on social networks. Our research found conflicting feelings about social media, with users equally apt to […]


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Things to Watch

  • Facebook’s Anthology
    April 30, 2015 | 4:20 pm

    FacebookVideo smallVideo is king on social media—more than 4 billion are viewed per day on Facebook alone. To capitalize on that, Facebook has just introduced Anthology, a partnership with seven media companies with the aim of creating unskippable ads.

    Continue reading “Facebook’s Anthology” »

  • MyIdol
    April 27, 2015 | 4:55 pm

    MyIdol

    Social media is abuzz with tiny pole dancers. And rock stars. And pandas. All thanks to an app that takes the humble selfie to new heights of playful absurdity—and in 3D, no less.

    Continue reading “MyIdol” »

  • Tindergram
    April 17, 2015 | 11:03 am

    Tinder Instagram

    Swiping just got more interesting—with its latest update, Tinder lets users browse the Instagram feeds of their potential matches. The pairing (which, Adweek notes, seemed inevitable) offers “a sort of social diary, co-written by your friends and family” to help people better stalk their dates.

    Continue reading “Tindergram” »

  • Everlane’s Transparent City series
    April 8, 2015 | 2:33 pm

    Everlane LA

    “We call it Radical Transparency,” says e-tail startup Everlane. The company, known for its luxe basics, was built on the principle of disclosing production costs and keeping markups as low as possible. Now, Everlane has launched the Transparent City tour, a first-of-its-kind look at the inner workings of like-minded local companies. The kickoff event in LA brought guests behind the scenes with local bloggers, designers and chefs to learn about their creative inspiration. And, perhaps the culmination of the week — Everlane invited a select few on a tour of their factory, sharing the garment construction process from start to finish. The tour had a 300-person waitlist.

    Continue reading “Everlane’s Transparent City series” »

  • Crossing ‘the digital divide’
    March 19, 2015 | 4:24 pm

    ggw_16-9

    In a piece on an 82-year-old going online for the first time, The Washington Post called attention to a rising issue—the divide between those who use the Internet and those who don’t (13% in the U.S., and 41% among senior citizens).

    Continue reading “Crossing ‘the digital divide’” »

  • Incremental saving and giving
    March 11, 2015 | 1:51 pm

    Call it progress or just laziness—apps are popping up that harness our small change and put it to better use. Acorns, dubbed “the Tinder of investing,” links to a user’s debit or credit card and rounds up to the nearest dollar on every purchase. The app then takes that spare change and invests it in a portfolio of the user’s choice—portfolios range from low to high risk (and reward). Or users can opt to let Acorns choose for them based on their age, goals, income and other factors. Meanwhile, apps like Qapital and Digit facilitate regular small transfers from checking to savings, and banks themselves are getting on the incremental savings bandwagon. (See: Bank of America’s Keep the Change and Wells Fargo’s Way2Save.)

    Continue reading “Incremental saving and giving” »

  • Augmenting sleep
    March 9, 2015 | 12:02 pm

    Sense orb

    Digital platforms are already integrated into our every waking minute—now they’re moving into our sleep. A spate of apps and devices aim to aid and facilitate better sleep, from ambient lamps to a lucid dreaming sleep mask to an app that wakes you up with a phone call from a stranger.

    Continue reading “Augmenting sleep” »

  • The sharing economy grows up
    March 3, 2015 | 3:30 pm

    Screen Shot 2015-03-03 at 2.28.41 PM

    Hotel giant Starwood has bought in to the sharing economy. The group, which owns W Hotels, St. Regis and Sheraton, has announced a partnership with car service Uber in which every dollar spent by a guest on an Uber car earns points toward free rooms and other perks.

    Continue reading “The sharing economy grows up” »

  • Digital immersive exercise
    February 25, 2015 | 4:04 pm

    immersive-fitness-the-trip

    Equinox’s new revved-up cycle class speaks to a growing exercise trend—digital immersion. This month the gym brand unveiled Pursuit, an immersive cycling concept, to limited U.S. gyms. Equinox describes the program as “an immersive studio cycling experience that uses groundbreaking gaming and data visualization to drive competition and inspire peak performance.”

    Continue reading “Digital immersive exercise” »

  • Science fare
    February 20, 2015 | 2:07 pm

    Screen Shot 2015-02-20 at 12.59.22 PM

    The worlds of science, gastronomy and art are continuing to cross-pollinate—from edible conceptual art to molecular gastronomy “lab cafés” to synesthetic dining events. Café ArtScience in Cambridge, Mass., is a recent example. Opened late last year by David Edwards, a Harvard engineering professor, the café serves whiskey “fogs” through a special carafe that turns the liquor into vapor (which means consumers don’t take in any of the calories and feel none of the intoxicating effects).

    Continue reading “Science fare” »

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