posts tagged ‘FOMO

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -Rising consumer demand in sub-Saharan Africa is “driving hopes that Africa will emerge as a success story … comparable to the rise of the East Asian Tigers in the second half of […]

Coca-Cola’s recent “Social Robots” initiative allowed some teens who couldn’t attend the brand’s annual Summer Love Festival in Israel to participate via robots (see today’s post on our sister blog, AnxietyIndex). And San Pellegrino recently let people take virtual tours of Taormina in Sicily using five remotely controlled robots, part of its “Three Minutes in […]

On Monday, we wrote about digitally empowered travelers, based on last week’s Los Angeles Tourism’s Market Outlook Forum. The forum also touched on Peer Power, one of our 10 Trends for 2013. Given that Los Angeles hotels are at 80 percent capacity on an average night, according to Ernie Wooden Jr., president and CEO of Los […]

Social media now permeates our lives—even our most intimate moments—and it seems that even those who embrace it the most (Millennials) may feel worse for it. JWT Singapore surveyed 900 consumers aged 19 to 26 in China, Singapore and the U.S. to understand their attitudes toward social media, finding that more than half feel that […]

While researching our recent report on FOMO, we caught up with Victoria Clark, co-founder of the new app timeRAZOR, which promises to help users “never miss out.” Launch partners include Chrysler SRT, L’Oreal Active Cosmetics Division and Marriott Renaissance Hotels. Clark previously focused on digital marketing for business-to-consumer brands. If you don’t want to miss […]

In researching our recent report on FOMO, we had a chat with Priya Parker, researcher and founder of Thrive Labs, which aims to help develop Millennial leaders. Drawing on 10 years in government, social enterprise and diplomacy in the U.S., India and the Middle East, Parker works with companies and leaders to zero in on […]

Our recap of the overwhelming, (at times) inspiring, soggy-turned-sunny experience that defined this year’s SXSW Interactive merely skims the surface of the event in terms of conversations and content. Anything more would be a near impossibility, given the 100-some parties and 1,100-plus panels and presentations ranging in focus from branding, journalism and science to convergence, […]

FOMO, or the Fear Of Missing Out, is an age-old phenomenon that’s exploded with the onset of real-time, location-based and social media tools. Though women’s propensity for sharing and socializing might lead to the conclusion that the fairer sex suffers from FOMO most acutely, our research suggests otherwise. In a January survey of 768 adults […]

As part of the SXSWi festival in Austin, our own Ann Mack, director of trendspotting, talked to a packed house about FOMO (that’s the Fear Of Missing Out, for those who aren’t familiar). FOMO is the uneasy and sometimes all-consuming feeling that you’re missing out—a timeless social angst, as Mack noted, but what’s different now […]

This week, we released our March trend report, an update to our May 2011 report on FOMO, the uneasy and sometimes all-consuming fear of missing out. A key driver of this phenomenon today is the explosion of real-time updates on social networks. Our research found conflicting feelings about social media, with users equally apt to […]


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  • Bio-responsive spaces
    May 19, 2015 | 4:48 pm

    DynamicSanctuary

    At last week’s Sight Unseen Offsite event in New York, Ford partnered with indie design studio The Principals to create the “Dynamic Sanctuary.” The sanctuary is a sculptural space made out of plastic, Plexiglas and LED lights that connect to a heart rate monitor and fade in and out based on the wearer’s pulse. The space was meant to be a haven from the chaos of daily life and a “poetic metaphor for the design ideas behind Ford’s 2015 Edge vehicle,” said Sight Unseen.

    Continue reading “Bio-responsive spaces” »

  • Rosé’s normcore moment
    May 14, 2015 | 12:21 pm

    Rosé

    As summer nears, once again we’re on the cusp of “rosé season.” While late spring often sees attempts to elevate the red-headed stepchild of the wine world into a product worthy of connoisseurship, this year something different is afoot: a knowing celebration of rosé’s bland charm.

    For perhaps the first time, a wine label is emerging from the self-aware world of Instagram—and, no surprise, it’s a rosé. Continue reading “Rosé’s normcore moment” »

  • Snapchat TV
    May 12, 2015 | 5:25 pm

    Snapchat

    This summer, TV’s highest-paid female actress, Sofia Vergara, will star in a reality series launching exclusively on Snapchat. The series, titled Vergaraland, is co-produced by Fusion and Vergara’s production company, Latin World Entertainment. It will tell the story of her Hollywood life through the eyes of her 24-year-old son.

    Continue reading “Snapchat TV” »

  • Virtual reality theme parks
    May 11, 2015 | 4:12 pm

    TheVoid

    Some worry that the coming age of virtual reality could lead to an epidemic of digital shut-ins—why leave the house when you can “be” anywhere with the touch of a button? The Void, however, imagines a social space where virtual reality might draw people together—a 21st century take on the classic video arcade.

    Continue reading “Virtual reality theme parks” »

  • Intangibles
    May 7, 2015 | 6:37 pm

    Intangibles

    How much would you pay for a snap? A voicemail?

    Walker Art Center in Minneapolis has launched an online shop that could be considered a conceptual art piece itself. The shop sells what Walker calls “intangibles”—ephemeral, digital commodities such as personalized ringtones or custom avatars to use on social media. Prices range from $1.99 to nearly $4,000, for a virtual ocean-view property on the platform Second Life.

    Continue reading “Intangibles” »

  • WhatsApp marketing
    May 6, 2015 | 4:32 pm

    Clarks

    Clarks shoes in the UK recently launched a WhatsApp campaign to bring the brand to life for its fans. The campaign asked users to add three characters to their contact lists—“some of culture’s greatest innovators, rebels and fashion icons”—who were all fans of the shoes. The characters then sent messages, videos and Spotify playlists through the app, telling the brand’s story while interacting with Clarks enthusiasts.

    Continue reading “WhatsApp marketing” »

  • Facebook’s Anthology
    April 30, 2015 | 4:20 pm

    FacebookVideo small

    Video is king on social media—more than 4 billion are viewed per day on Facebook alone. To capitalize on that, Facebook has just introduced Anthology, a partnership with seven media companies with the aim of creating unskippable ads.

    Continue reading “Facebook’s Anthology” »

  • MyIdol
    April 27, 2015 | 4:55 pm

    MyIdol

    Social media is abuzz with tiny pole dancers. And rock stars. And pandas. All thanks to an app that takes the humble selfie to new heights of playful absurdity—and in 3D, no less.

    Continue reading “MyIdol” »

  • Tindergram
    April 17, 2015 | 11:03 am

    Tinder Instagram

    Swiping just got more interesting—with its latest update, Tinder lets users browse the Instagram feeds of their potential matches. The pairing (which, Adweek notes, seemed inevitable) offers “a sort of social diary, co-written by your friends and family” to help people better stalk their dates.

    Continue reading “Tindergram” »

  • Everlane’s Transparent City series
    April 8, 2015 | 2:33 pm

    Everlane LA

    “We call it Radical Transparency,” says e-tail startup Everlane. The company, known for its luxe basics, was built on the principle of disclosing production costs and keeping markups as low as possible. Now, Everlane has launched the Transparent City tour, a first-of-its-kind look at the inner workings of like-minded local companies. The kickoff event in LA brought guests behind the scenes with local bloggers, designers and chefs to learn about their creative inspiration. And, perhaps the culmination of the week — Everlane invited a select few on a tour of their factory, sharing the garment construction process from start to finish. The tour had a 300-person waitlist.

    Continue reading “Everlane’s Transparent City series” »

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