posts tagged ‘gen x

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -We’re entering a “new golden age for marketing,” says McKinsey Quarterly, as marketers boost their precision, broaden their scope, move more quickly and tell better stories. -In “The Next Internet Is TV,” […]

While researching our latest report, “Meet the New Family,” we spoke to Kathy Sheehan, who has global responsibility for GfK’s consumer trends services. Sheehan spoke to us about how and why families are changing and how marketers can respond. “You have all types of new and not-so-new family formations becoming more common,” she told us, […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -The Economist’s special report on advertising and technology looks at how tech is changing life for ad agencies, data tracking and privacy issues, the pros and cons of advertising on mobile devices, […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. Due to Independence Day office closures, this roundup covers the past two weeks. -The OECD released its predictions for the world economy through 2060, forecasting slowed growth and greater inequality. As The […]

As we explain in our 10 Trends for 2014 and Beyond, the ancient Eastern concept of mindfulness is gaining traction as more people feel drawn to the idea of focusing on the moment and less inclined to dismiss the practice as New Age nonsense as research validates the benefits of mindfulness. People are growing weary […]

This week we published our 2014 forecast of trends for the near future. Among our 10 Trends is Immersive Experiences: the idea that entertainment, narratives and brand experiences will become more enveloping in a bid to capture consumers’ imagination and attention. Going beyond interactive and multimedia environments, tech brands, retailers, marketers, theater producers and others […]

Paul Woolmington Frank Rose                   On Monday, I spoke on a SXSW Interactive panel, “Embracing Analog: Why Physical Is Hot,” along with Frank Rose, author of The Art of Immersion and correspondent for Wired, and marketing authority Paul Woolmington, co-founder of communications management consultancy Naked Communications Americas. […]

-Bloomberg Businessweek ranks the Top 20 emerging markets. -A new report finds a “steep jump” in the percentage of Americans planning to delay retirement, as The Wall Street Journal reports. -Mintel outlines the rising consumer power of “little emperors and empresses”—China’s middle- and upper-class children—as reported in the South China Morning Post. -An Economist special […]

-“The Generation X Report” from the University of Michigan finds the cohort to be “active, balanced and happy” and disputes several myths, according to CNN. -The New York Times reports that while China has allowed “a creeping liberalization in popular culture” for some years, its leaders are now cracking down on media and Internet freedoms. […]

-The Economist offers an ominous outlook: “Unless politicians act more boldly, the world economy will keep heading towards a black hole.” -The New York Times examines the rise of protest movements in democracies worldwide, noting that disillusioned citizens are moving away from traditional political structures toward a flatter, more participatory system. -While few young Americans […]


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