posts tagged ‘Gen Z

-Marketing looks at our Generation Z report and how brands can connect with these savvy consumers. -Meanwhile, Adweek warns marketers: “Gen Z doesn’t need you.” -New York considers what IBM’s Watson means for the future of AI. -The FT looks at the rise of women in Lebanese business. -Mashable looks at the spending habits of […]

-An Adweek infographic explores the media consumption habits of American women—a $5 trillion market. -For America’s teens, why get a car when you can get an Uber account? Via The New York Times. -The Atlantic details fashion’s “Menaissance.” -The success of wearable tech will rely on smart fashion partnerships, says Business of Fashion. -The Washington […]

After years of Millennial obsession, Gen Z is emerging as a welcome new focus for brands, researchers and marketers. “Finally,” is the resounding sentiment. “Something new to talk about!” i-D magazine has launched “how generation z will change the world,” a series of articles, photos and calls to arms. Meanwhile, Dazed & Confused’s new cover […]

-“There is no more social media—just advertising,” declares Ad Age. -The Verge hails the return of the album. -Venture capitalists are flocking to India, hoping to find a successor to China’s retail giant Alibaba, reports The Wall Street Journal. -TechCrunch explores the potential in mobile for enterprise. -An Adweek infographic compares what Millennials and Gen […]

-2015 is the year of positivity (at least in ads), per Adweek. -“Beware the pretty people,” says TechCrunch in an exploration of tech’s changing landscape. -MediaPost spotlights Hispanic Gen Zers and how they’ll change the consumer landscape. -BBC explores Gen Z’s tech addiction and what it will mean for the workplace. -Instagram remains the fastest-growing […]

-Ahead of Mobile World Congress, The Verge spotlights 10 things to expect from the tech-stravaganza. -The Sunday Times reports on how to stay on the right side of artificial intelligence. -Adweek spotlights JWT’s Culture Muscle research, which measures brands’ cultural relevance. -Forbes explores new iterations of the South Korean beauty wave, one of our Future […]

Younger generations place more emphasis on health and sustainability in food purchases, and are willing to put their money where their mouth is, according to a recent Nielsen study. The study found that 31% of Gen Z (and 29% of Millennials) were willing to pay a premium for healthy foods, compared with 23% of Boomers […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -Adweek explores how brands can target ad-weary Millennials. -In light of Facebook’s new “legacy” feature, NPR explores digital afterlives and virtual immortality. -With Valentine’s Day fast approaching, Forbes breaks down the price […]

“There is more information, more readily available, more immediately, in more formats, on more devices and to many hundreds of millions more people than ever before,” notes the BBC in a nicely designed exploration of The Future of News. (Also find the BBC’s full report in PDF form here.) Another good read on the topic […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -We Are Social’s annual Digital, Social & Mobile report—a compendium of global stats—offers extensive insight into the state of all things digital. -The 16 trends Andreessen Horowitz is watching, outlined by Quartz. […]


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