posts tagged ‘Gen Z

-Marketing looks at our Generation Z report and how brands can connect with these savvy consumers. -Meanwhile, Adweek warns marketers: “Gen Z doesn’t need you.” -New York considers what IBM’s Watson means for the future of AI. -The FT looks at the rise of women in Lebanese business. -Mashable looks at the spending habits of […]

-An Adweek infographic explores the media consumption habits of American women—a $5 trillion market. -For America’s teens, why get a car when you can get an Uber account? Via The New York Times. -The Atlantic details fashion’s “Menaissance.” -The success of wearable tech will rely on smart fashion partnerships, says Business of Fashion. -The Washington […]

After years of Millennial obsession, Gen Z is emerging as a welcome new focus for brands, researchers and marketers. “Finally,” is the resounding sentiment. “Something new to talk about!” i-D magazine has launched “how generation z will change the world,” a series of articles, photos and calls to arms. Meanwhile, Dazed & Confused’s new cover […]

-“There is no more social media—just advertising,” declares Ad Age. -The Verge hails the return of the album. -Venture capitalists are flocking to India, hoping to find a successor to China’s retail giant Alibaba, reports The Wall Street Journal. -TechCrunch explores the potential in mobile for enterprise. -An Adweek infographic compares what Millennials and Gen […]

-2015 is the year of positivity (at least in ads), per Adweek. -“Beware the pretty people,” says TechCrunch in an exploration of tech’s changing landscape. -MediaPost spotlights Hispanic Gen Zers and how they’ll change the consumer landscape. -BBC explores Gen Z’s tech addiction and what it will mean for the workplace. -Instagram remains the fastest-growing […]

-Ahead of Mobile World Congress, The Verge spotlights 10 things to expect from the tech-stravaganza. -The Sunday Times reports on how to stay on the right side of artificial intelligence. -Adweek spotlights JWT’s Culture Muscle research, which measures brands’ cultural relevance. -Forbes explores new iterations of the South Korean beauty wave, one of our Future […]

Younger generations place more emphasis on health and sustainability in food purchases, and are willing to put their money where their mouth is, according to a recent Nielsen study. The study found that 31% of Gen Z (and 29% of Millennials) were willing to pay a premium for healthy foods, compared with 23% of Boomers […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -Adweek explores how brands can target ad-weary Millennials. -In light of Facebook’s new “legacy” feature, NPR explores digital afterlives and virtual immortality. -With Valentine’s Day fast approaching, Forbes breaks down the price […]

“There is more information, more readily available, more immediately, in more formats, on more devices and to many hundreds of millions more people than ever before,” notes the BBC in a nicely designed exploration of The Future of News. (Also find the BBC’s full report in PDF form here.) Another good read on the topic […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -We Are Social’s annual Digital, Social & Mobile report—a compendium of global stats—offers extensive insight into the state of all things digital. -The 16 trends Andreessen Horowitz is watching, outlined by Quartz. […]


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Things to Watch

  • Hemp foods
    July 7, 2015 | 10:00 am

    Hemp-Milk-Small

    Long overshadowed by society’s love-hate relationship with marijuana, non-intoxicating hemp has often been judged “guilty by association.” But this is changing as consumers interested in health and sustainability become more aware of the plant’s benefits. Recent months have seen a surge in hemp-based food products, such as hemp seeds, hemp oil, and hemp powder.

    Continue reading “Hemp foods” »

  • Kenzo Totem
    July 6, 2015 | 11:51 am

    KenzoTotem

    This summer, Parisian fashion label Kenzo premieres its collection of unisex fragrances, Totem. Priced lower than the brand’s other fragrances, the new collection targets younger consumers who value diversity and eschew gender stereotypes, putting the brand in an ideal position to succeed with generation Z.

    Continue reading “Kenzo Totem” »

  • Bloom
    June 29, 2015 | 11:32 am

    Bloom

    A new service called Bloom aims to bridge the generation gap using stripped-down technology. The service includes a minimal tablet display interface that seniors can place in a chosen room to receive updates from family, as well as a smart wristband that activates the display automatically when users approach it. Other family members who’ve downloaded Bloom can share photos and videos to their loved one’s stream using their mobile devices.

    Continue reading “Bloom” »

  • SecondHands
    June 25, 2015 | 12:02 pm

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    British online supermarket Ocado has announced its SecondHands program: a five-year project aiming to create an autonomous robotic warehouse employee. An example of our “Cognitive Technology” trend in this year’s Future 100 report, the project could revolutionize the way factories handle repairs, logistics and more, but comes with its share of challenges. Continue reading “SecondHands” »

  • Offices for the young at heart
    June 23, 2015 | 5:59 pm

    LegoModern offices, especially in the tech sector, have become known as adult playgrounds that foster creativity and collaboration. The image of millennials playing ping pong at work is its own meme in the age of The Social Network. And there’s a prevailing idea that the younger the workforce, the more cutting edge and productive the company.

    Continue reading “Offices for the young at heart” »

  • Transparency ratings
    June 22, 2015 | 4:23 pm

    Data

    The fight for digital privacy continues to gain momentum two years after Edward Snowden’s dramatic disclosures. But while most technology companies have made progress in protecting consumer data, some are lagging behind, according to the latest report from the Electronic Frontier FoundationContinue reading “Transparency ratings” »

  • Taste rewind
    June 19, 2015 | 5:29 pm

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    Spotify’s new Taste Rewind feature is a music lover’s time machine. It’s a tool designed to help listeners discover “what you’d be jammin’ out to if you were born during a different decade.”

    Taste Rewind asks you to choose three of your favorite contemporary artists, then creates a personalized playlist representing each decade from the ‘60s on. Targeting a younger user base, the app plays on Millennials’ tendency to be nostalgic even about eras they never experienced. Continue reading “Taste rewind” »

  • Menswear’s delicate side
    June 17, 2015 | 5:13 pm

    DelicateMenswear

    Recent years have seen a surge in gender-neutral fashion, from luxury heavyweights such as Prada to cult favorite Hood By Air. But this week at London Collections Men, designers are offering a new twist: lace, ruffles and velvet, constructed in distinctly masculine shapes. Continue reading “Menswear’s delicate side” »

  • Co-working gets domestic
    June 16, 2015 | 5:28 pm

    WeWork

    Popular co-working space WeWork will soon launch WeLive—a project that combines WeWork’s famously fun work spaces with dorm-style micro apartments. A press release for WeLive describes the buildings as “neighborhoods,” featuring 200+ apartments with shared commercial-grade kitchens and community spaces, along with several floors of office space. Continue reading “Co-working gets domestic” »

  • Native American dining
    June 11, 2015 | 1:56 pm

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    Although it’s easy to sample the cuisines of Ethiopia or Vietnam in most major US cities, Native American restaurants are practically nonexistent. However, with the rise of locavore movements and interest in pre-industrial foods from the likes of the paleo crowd, the indigenous cuisines of the United States could be ready to claim their rightful place in today’s food culture. Continue reading “Native American dining” »

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