posts tagged ‘gender

-While many traditional fashion brands struggle, athleisure is having a major moment, per BuzzFeed. -People are far more likely to watch video ads on mobile than on desktop, according to YouTube. -The Washington Post explores “lecture capture” tech—basically a DVR for college—and whether it will revolutionize or ruin the education system. -Business of Fashion contemplates […]

They came, they heard, they ate tacos…. This year’s SXSW Interactive was bigger than ever, with more than 33,000 attendees and hundreds of panels, workshops and brunches. Our latest report highlights key themes and insights from the festival, including brand examples and takeaways for the future. Artificial intelligence caused a huge buzz at this year’s […]

-As the live streaming battle heats up between tech darling Meerkat and Twitter-backed newbie Periscope, marketers weigh in on the pros and cons of each. -Vice considers the privacy implications of Periscope. -Forbes offers a robust list of business and marketing software trends for the year, from the growth of cybercrime to more companies harnessing […]

-Everyone weighs in on the Apple Watch, from The Atlantic saying Apple’s lost its soul, to Business of Fashion saying the fashion world is unimpressed, to BuzzFeed News contemplating how our lives will (or won’t) change forever. -Fast Company offers a look at the future of education. -Instagram has surpassed Facebook as the go-to for […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -CNBC explores how Millennials are influencing luxury. -83% of the U.S.’s hyper-affluent consumers purchased luxury goods online in the past year, per MediaPost. -Pew Research looks at the top skills U.S. adults say kids need to succeed […]

As mentioned in our Future 100 report, fashion is increasingly blurring traditional gender boundaries and distinctions. Take hip gender-neutral streetwear brand Hood By Air or “loose luxury” label Baja East, which calls its approach “ambisexual.” (There’s even an androgynous clothing subscription service on the way, Greyscale Goods.) Now Selfridges, which has a knack for tapping […]

Fortune writer Pattie Sellers oversees the magazine’s “Most Powerful Women in Business” package, along with the Fortune Most Powerful Women Summit and related programs, including the new Next Gen conference for Millennial women. We talked to her while researching Queen Trumps King—the rise in women’s economic and political power as gender dynamics change—one of the […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -This year’s Super Bowl commercials could signal a lower-testosterone, more culturally tuned-in sensibility, writes Kat Gordon of The 3% Conference in Adweek. Time outlines “5 Ways This Year’s Super Bowl Ads Will […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -We Are Social’s annual Digital, Social & Mobile report—a compendium of global stats—offers extensive insight into the state of all things digital. -The 16 trends Andreessen Horowitz is watching, outlined by Quartz. […]

As we race to the finish line of 2014, we’re also starting to look to what’s next. At JWTIntelligence, our 10 Trends and later 100 Things to Watch have traditionally marked this transition. This year, in the spirit of newness—new branding, new CEO, new worldwide director of JWTIntelligence (that’s me)—we’re switching things up a little. […]


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Things to Watch

  • WhatsApp marketing
    May 6, 2015 | 4:32 pm

    Clarks

    Clarks shoes in the UK recently launched a WhatsApp campaign to bring the brand to life for its fans. The campaign asked users to add three characters to their contact lists—“some of culture’s greatest innovators, rebels and fashion icons”—who were all fans of the shoes. The characters then sent messages, videos and Spotify playlists through the app, telling the brand’s story while interacting with Clarks enthusiasts.

    Continue reading “WhatsApp marketing” »

  • Facebook’s Anthology
    April 30, 2015 | 4:20 pm

    FacebookVideo smallVideo is king on social media—more than 4 billion are viewed per day on Facebook alone. To capitalize on that, Facebook has just introduced Anthology, a partnership with seven media companies with the aim of creating unskippable ads.

    Continue reading “Facebook’s Anthology” »

  • MyIdol
    April 27, 2015 | 4:55 pm

    MyIdol

    Social media is abuzz with tiny pole dancers. And rock stars. And pandas. All thanks to an app that takes the humble selfie to new heights of playful absurdity—and in 3D, no less.

    Continue reading “MyIdol” »

  • Tindergram
    April 17, 2015 | 11:03 am

    Tinder Instagram

    Swiping just got more interesting—with its latest update, Tinder lets users browse the Instagram feeds of their potential matches. The pairing (which, Adweek notes, seemed inevitable) offers “a sort of social diary, co-written by your friends and family” to help people better stalk their dates.

    Continue reading “Tindergram” »

  • Everlane’s Transparent City series
    April 8, 2015 | 2:33 pm

    Everlane LA

    “We call it Radical Transparency,” says e-tail startup Everlane. The company, known for its luxe basics, was built on the principle of disclosing production costs and keeping markups as low as possible. Now, Everlane has launched the Transparent City tour, a first-of-its-kind look at the inner workings of like-minded local companies. The kickoff event in LA brought guests behind the scenes with local bloggers, designers and chefs to learn about their creative inspiration. And, perhaps the culmination of the week — Everlane invited a select few on a tour of their factory, sharing the garment construction process from start to finish. The tour had a 300-person waitlist.

    Continue reading “Everlane’s Transparent City series” »

  • Crossing ‘the digital divide’
    March 19, 2015 | 4:24 pm

    ggw_16-9

    In a piece on an 82-year-old going online for the first time, The Washington Post called attention to a rising issue—the divide between those who use the Internet and those who don’t (13% in the U.S., and 41% among senior citizens).

    Continue reading “Crossing ‘the digital divide’” »

  • Incremental saving and giving
    March 11, 2015 | 1:51 pm

    Call it progress or just laziness—apps are popping up that harness our small change and put it to better use. Acorns, dubbed “the Tinder of investing,” links to a user’s debit or credit card and rounds up to the nearest dollar on every purchase. The app then takes that spare change and invests it in a portfolio of the user’s choice—portfolios range from low to high risk (and reward). Or users can opt to let Acorns choose for them based on their age, goals, income and other factors. Meanwhile, apps like Qapital and Digit facilitate regular small transfers from checking to savings, and banks themselves are getting on the incremental savings bandwagon. (See: Bank of America’s Keep the Change and Wells Fargo’s Way2Save.)

    Continue reading “Incremental saving and giving” »

  • Augmenting sleep
    March 9, 2015 | 12:02 pm

    Sense orb

    Digital platforms are already integrated into our every waking minute—now they’re moving into our sleep. A spate of apps and devices aim to aid and facilitate better sleep, from ambient lamps to a lucid dreaming sleep mask to an app that wakes you up with a phone call from a stranger.

    Continue reading “Augmenting sleep” »

  • The sharing economy grows up
    March 3, 2015 | 3:30 pm

    Screen Shot 2015-03-03 at 2.28.41 PM

    Hotel giant Starwood has bought in to the sharing economy. The group, which owns W Hotels, St. Regis and Sheraton, has announced a partnership with car service Uber in which every dollar spent by a guest on an Uber car earns points toward free rooms and other perks.

    Continue reading “The sharing economy grows up” »

  • Digital immersive exercise
    February 25, 2015 | 4:04 pm

    immersive-fitness-the-trip

    Equinox’s new revved-up cycle class speaks to a growing exercise trend—digital immersion. This month the gym brand unveiled Pursuit, an immersive cycling concept, to limited U.S. gyms. Equinox describes the program as “an immersive studio cycling experience that uses groundbreaking gaming and data visualization to drive competition and inspire peak performance.”

    Continue reading “Digital immersive exercise” »

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