posts tagged ‘Generation Go

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -The Wall Street Journal highlights four takeaways from the Cannes Lions Festival of Creativity, while a columnist for The Drum outlines his five takeaways from the festival. -The Wall Street Journal notes […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -With Facebook’s acquisition of Oculus Rift, Fast Company says a “cyberpunk tech war is coming” over how we experience reality. CNET reports on what the skeptics are saying about the future of virtual reality. […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -An FT special report takes a look at The World in 2014, from economics and politics to health care and architecture. -In line with Mindful Living, one of our 10 Trends for […]

As JWT MENA explain in their new 10 Trends for 2014 report, consumers in the Middle East and North Africa are working en masse to effect change in the region. Powering this trend are DIY-minded Millennials, who approach problems with a “yalla” attitude (Arabic slang for “Let’s move it”) and an entrepreneurial drive with which […]

While Millennials around the world feel they’ve been dealt an unfair hand, many are finding opportunity in economic adversity, ushering in an unprecedented entrepreneurial mindset. We’ve termed this trend Generation Go: a new embrace of entrepreneurialism as a means to exert direct control over an uncertain future. Our recent study on the BRIC Millennials found […]

We’ve described Millennials as Generation Go: Rather than wallowing in the idea that they’re a Lost Generation, this cohort is both resilient and resourceful, and notably entrepreneurial-minded. (Access to technology has helped drive this phenomenon, as a recent survey showed.) Brands have been trying to tap into this spirit, such as Levi’s with its “Go […]

Find our roundups collected in magazine form on Flipboard, the iOS and Android app; download the app to view this week’s edition here: http://flip.it/J6FjO -The New York Times explores the emergence of “micropopularity” and what it means to achieve pop culture success in 2013. -In the new advertising landscape, taglines are dying out, Adweek reports. -Some […]

From the Middle East to Mexico, tech hot spots continue to spring up around the world (Silicon Valley Siblings was one of our 100 Things to Watch in 2012), in areas not previously known for digital innovation. In Mexico City, “new tech developers who used to work at a bank, today they’re making their own […]

Generation Go, one of our 10 Trends for 2012, explores the idea that Millennials are adopting an entrepreneurial mindset in response to economic uncertainty or discontent with the status quo. Look no further than the new Millennial Trains Project, for instance. Brands have started championing this trend, and back in November we posted about how […]

Whereas in the past Arabs have looked to the West for inspiration, today the Middle East and North Africa region is looking inward, thanks to rising national pride and an emerging entrepreneurial movement. JWT MENA details this shift in its first trend report. Among the eight trends for 2013 is Authentically Arab, the idea that […]


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  • Bloom
    June 29, 2015 | 11:32 am

    Bloom

    A new service called Bloom aims to bridge the generation gap using stripped-down technology. The service includes a minimal tablet display interface that seniors can place in a chosen room to receive updates from family, as well as a smart wristband that activates the display automatically when users approach it. Other family members who’ve downloaded Bloom can share photos and videos to their loved one’s stream using their mobile devices.

    Continue reading “Bloom” »

  • SecondHands
    June 25, 2015 | 12:02 pm

    SecondHands Small

    British online supermarket Ocado has announced its SecondHands program: a five-year project aiming to create an autonomous robotic warehouse employee. An example of our “Cognitive Technology” trend in this year’s Future 100 report, the project could revolutionize the way factories handle repairs, logistics and more, but comes with its share of challenges. Continue reading “SecondHands” »

  • Offices for the young at heart
    June 23, 2015 | 5:59 pm

    LegoModern offices, especially in the tech sector, have become known as adult playgrounds that foster creativity and collaboration. The image of millennials playing ping pong at work is its own meme in the age of The Social Network. And there’s a prevailing idea that the younger the workforce, the more cutting edge and productive the company.

    Continue reading “Offices for the young at heart” »

  • Transparency ratings
    June 22, 2015 | 4:23 pm

    Data

    The fight for digital privacy continues to gain momentum two years after Edward Snowden’s dramatic disclosures. But while most technology companies have made progress in protecting consumer data, some are lagging behind, according to the latest report from the Electronic Frontier FoundationContinue reading “Transparency ratings” »

  • Taste rewind
    June 19, 2015 | 5:29 pm

    Britney_Small

    Spotify’s new Taste Rewind feature is a music lover’s time machine. It’s a tool designed to help listeners discover “what you’d be jammin’ out to if you were born during a different decade.”

    Taste Rewind asks you to choose three of your favorite contemporary artists, then creates a personalized playlist representing each decade from the ‘60s on. Targeting a younger user base, the app plays on Millennials’ tendency to be nostalgic even about eras they never experienced. Continue reading “Taste rewind” »

  • Menswear’s delicate side
    June 17, 2015 | 5:13 pm

    DelicateMenswear

    Recent years have seen a surge in gender-neutral fashion, from luxury heavyweights such as Prada to cult favorite Hood By Air. But this week at London Collections Men, designers are offering a new twist: lace, ruffles and velvet, constructed in distinctly masculine shapes. Continue reading “Menswear’s delicate side” »

  • Co-working gets domestic
    June 16, 2015 | 5:28 pm

    WeWork

    Popular co-working space WeWork will soon launch WeLive—a project that combines WeWork’s famously fun work spaces with dorm-style micro apartments. A press release for WeLive describes the buildings as “neighborhoods,” featuring 200+ apartments with shared commercial-grade kitchens and community spaces, along with several floors of office space. Continue reading “Co-working gets domestic” »

  • Native American dining
    June 11, 2015 | 1:56 pm

    native-american-food-truck-small

    Although it’s easy to sample the cuisines of Ethiopia or Vietnam in most major US cities, Native American restaurants are practically nonexistent. However, with the rise of locavore movements and interest in pre-industrial foods from the likes of the paleo crowd, the indigenous cuisines of the United States could be ready to claim their rightful place in today’s food culture. Continue reading “Native American dining” »

  • Time-travel media
    June 8, 2015 | 5:13 pm

    Future Chronicles

    The Future Chronicles, currently raising money on Kickstarter, bills itself as the “first magazine ever that travels through time.” Created by German agency Hyperraum, the magazine aims to explore both the past and the future through creative narration and design.

    Continue reading “Time-travel media” »

  • Invisible wearables
    June 2, 2015 | 4:12 pm

    Project Jacquard

    A new initiative announced at Google’s annual developers conference is making waves in the wearable tech world. Project Jacquard, launched in collaboration with Levi’s, makes touch interfaces more wearable than ever by weaving them directly into traditional textiles. This high-tech fabric is made of conductive thread that can respond to touch signals like swipes and taps, and sync up with a smartphone to execute basic functions. Digiday calls the innovation “Google Glass for your ass.”

    Continue reading “Invisible wearables” »

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