posts tagged ‘Generation Go

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -The Wall Street Journal highlights four takeaways from the Cannes Lions Festival of Creativity, while a columnist for The Drum outlines his five takeaways from the festival. -The Wall Street Journal notes […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -With Facebook’s acquisition of Oculus Rift, Fast Company says a “cyberpunk tech war is coming” over how we experience reality. CNET reports on what the skeptics are saying about the future of virtual reality. […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -An FT special report takes a look at The World in 2014, from economics and politics to health care and architecture. -In line with Mindful Living, one of our 10 Trends for […]

As JWT MENA explain in their new 10 Trends for 2014 report, consumers in the Middle East and North Africa are working en masse to effect change in the region. Powering this trend are DIY-minded Millennials, who approach problems with a “yalla” attitude (Arabic slang for “Let’s move it”) and an entrepreneurial drive with which […]

While Millennials around the world feel they’ve been dealt an unfair hand, many are finding opportunity in economic adversity, ushering in an unprecedented entrepreneurial mindset. We’ve termed this trend Generation Go: a new embrace of entrepreneurialism as a means to exert direct control over an uncertain future. Our recent study on the BRIC Millennials found […]

We’ve described Millennials as Generation Go: Rather than wallowing in the idea that they’re a Lost Generation, this cohort is both resilient and resourceful, and notably entrepreneurial-minded. (Access to technology has helped drive this phenomenon, as a recent survey showed.) Brands have been trying to tap into this spirit, such as Levi’s with its “Go […]

Find our roundups collected in magazine form on Flipboard, the iOS and Android app; download the app to view this week’s edition here: http://flip.it/J6FjO -The New York Times explores the emergence of “micropopularity” and what it means to achieve pop culture success in 2013. -In the new advertising landscape, taglines are dying out, Adweek reports. -Some […]

From the Middle East to Mexico, tech hot spots continue to spring up around the world (Silicon Valley Siblings was one of our 100 Things to Watch in 2012), in areas not previously known for digital innovation. In Mexico City, “new tech developers who used to work at a bank, today they’re making their own […]

Generation Go, one of our 10 Trends for 2012, explores the idea that Millennials are adopting an entrepreneurial mindset in response to economic uncertainty or discontent with the status quo. Look no further than the new Millennial Trains Project, for instance. Brands have started championing this trend, and back in November we posted about how […]

Whereas in the past Arabs have looked to the West for inspiration, today the Middle East and North Africa region is looking inward, thanks to rising national pride and an emerging entrepreneurial movement. JWT MENA details this shift in its first trend report. Among the eight trends for 2013 is Authentically Arab, the idea that […]


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