posts tagged ‘generations

-“Giant emerging-market firms continue to advance everywhere,” reports The Economist, spotlighting BCG’s latest report on “global challengers.” -In “The End of Courtship,” The New York Times examines how dating is evolving (or devolving) for Millennials. -More British households are struggling to make ends meet, reports The Guardian. -Thanks to the downturn, large percentages of Europeans […]

In an era when living publicly is becoming the default, people are coming up with creative ways to carve out private spaces—a phenomenon we’ve termed “Going Private in Public,” one of our 10 Trends for 2013. Rather than rejecting today’s ubiquitous social media and sharing tools outright, people are reaping the benefits of maintaining a […]

-This week we released our eighth annual year-end forecast of trends that will shape or significantly impact consumer mindset and behavior into the near future. Click here to watch a two-minute teaser video about our 10 Trends for 2013, here to read the Executive Summary and here to purchase the report. -BrandZ released its annual […]

Health & Happiness: Hand in Hand (October 2012) from JWTIntelligence Happiness, an age-old pursuit and a subject tackled by philosophers, theologians and artists, is increasingly coming to be seen as a core component of health and wellness. This month’s trend report takes a look at the rising notion that a healthier person is a happier […]

In researching our September trend report, “American Dream in the Balance,” we spoke with John Zogby, who is currently engaged in his fifth presidential election as a national pollster and analyst. Author of the 2008 book The Way We’ll Be: The Zogby Report on the Transformation of the American Dream, Zogby explained why we’re seeing […]

American Dream in the Balance (September 2012) from JWTIntelligence Since the phrase was coined more than 80 years ago, “the American Dream” has proved an enduring concept. At the Democratic National Convention, for instance, the first lady declared that Barack Obama “knows the American Dream because he’s lived it.” But what does “living it” mean […]

Generation Z, the fledgling generation following the Millennials, can be considered the first true mobile mavens—taking for granted a world of smartphones, tablets and high-speed wireless Internet—as we note in our report Generation Z: Digital in Their DNA. This generation, born after 1995, is exposed to tech at a very early age. According to a […]

“America’s values are in upheaval,” according to a new survey commissioned by The Atlantic and the Aspen Institute that attempts to define what Americans believe. Almost 7 in 10 of the 2,006 American adults surveyed said they feel American values have deteriorated since 1970. As this chart shows, Americans chiefly blame political corruption and money […]

With U.S. unemployment at a record high among teens and averaging 9.4 percent over the past year among young college grads, the youngest generation is well attuned to fiscal realities. According to research from broker service TD Ameritrade, 39 percent of 13-22-year-olds surveyed are very concerned about affording college and about having a large student […]

Twitter Use 2012, from the Pew Research Center’s Internet & American Life project, provides a demographic breakdown of the 15 percent of online Americans who use Twitter. This percentage is up only slightly from a year ago (when it was 13 percent), but what has changed “dramatically,” according to Pew, is the percentage of online […]


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  • Digital immersive exercise
    February 25, 2015 | 4:04 pm

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    Equinox’s new revved-up cycle class speaks to a growing exercise trend—digital immersion. This month the gym brand unveiled Pursuit, an immersive cycling concept, to limited U.S. gyms. Equinox describes the program as “an immersive studio cycling experience that uses groundbreaking gaming and data visualization to drive competition and inspire peak performance.”

    Continue reading “Digital immersive exercise” »

  • Science fare
    February 20, 2015 | 2:07 pm

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    The worlds of science, gastronomy and art are continuing to cross-pollinate—from edible conceptual art to molecular gastronomy “lab cafés” to synesthetic dining events. Café ArtScience in Cambridge, Mass., is a recent example. Opened late last year by David Edwards, a Harvard engineering professor, the café serves whiskey “fogs” through a special carafe that turns the liquor into vapor (which means consumers don’t take in any of the calories and feel none of the intoxicating effects).

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  • Aman’s authentic-luxe travel
    February 11, 2015 | 1:06 pm

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    As travelers continue to seek out authentic and unique experiences, hospitality brands keep raising the bar on hyper-localized offerings and exceptional access. Aman, for instance, is introducing a phinisi-style sailing ship in Indonesia, marrying the brand’s ultra-luxe sensibility with regional tradition. With an outdoor lounge and bar, the option to travel by motor, and air-conditioned cabins, the ship brings every modern comfort to an age-old means of navigating the Indonesian archipelago. Another Aman property, meanwhile, offers a dip into paleontology: Guests at Amangiri in southern Utah can join an official dig at the Grand Staircase-Escalante National Monument, working alongside fossil experts for a half-day. The cost of getting one’s hands dirty starts at $600. (Resulting Instagram images: priceless.) —Marian Berelowitz

    Image credit: Aman

  • Adidas’ ‘virtual line’
    February 5, 2015 | 6:55 pm

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    Adidas’ new Confirmed app cleverly harnesses the fervor of collectors who normally line up for limited-edition shoes, moving fans onto a mobile platform. App users create an account, then get push notifications when hot new releases are on the way. Interested buyers in a given metro area—only New York City at launch—indicate their size and, if approved, receive details on where and when to pick up the shoes. An Adidas exec calls it a “virtual line.” In addition to collecting data on these super-fans, the app lets Adidas control which influencers get various styles, drives traffic to selected stores, builds additional buzz and cuts out secondary-market sellers armed with bots that secure advance orders. —Marian Berelowitz

    Image credit: Bloomberg

  • Adventurous play
    February 4, 2015 | 1:09 pm

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    Kids will slide through a “Tunnel of Terror” and get slimy on “Mount Mud” in Tough Mudder’s new obstacle course for the 7-12 set. The endurance-challenge purveyor is partnering with European soft drink brand Britvic on Fruit Shoot Mini Mudder, with events planned for the U.S., the U.K. and Ireland. The concept caters to parents looking to pry kids away from screens and get them moving—there’s now a CrossFit offshoot for kids, starting with preschoolers—in ways that are challenging and fun.

    Continue reading “Adventurous play” »

  • Rivals joining forces
    January 26, 2015 | 7:19 pm

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    Not long ago, a collaboration between two rival companies would have been seen as a counterintuitive and perhaps desperate measure. In 2015, however, BMW’s partnership with Volkswagen on fast-charging electric vehicle stations makes the automakers look self-confident, open and serious about sustainability and the common good.  Continue reading “Rivals joining forces” »

  • Virgin Hotels
    January 21, 2015 | 1:42 pm

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    Taking a cue from private clubs like Soho House—which now has outposts from Berlin to Chicago and Toronto—and cool hotel hangouts like the Ace, the first hotel under Virgin’s affordable-meets-aspirational banner houses a Commons Club. Offering “exclusivity for all,” the Commons hosts a “roundtable of ideas and indulgence” at a nightly social hour and includes a restaurant, bar and study area. Virgin marketing also taps into easyHotel lingo with the promise of no surprise fees and free wi-fi.

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  • Google’s Ara phone
    January 16, 2015 | 11:51 am


    A new video from Google shows the latest prototype of its modular phone, which will launch this year in Puerto Rico. Project Ara emphasizes personalization—“What if you could make thoughtful choices about exactly what your phone does, and use it as a creative canvas to tell your own story?”—but the sustainability implications are also important.

    Continue reading “Google’s Ara phone” »

  • Nike taps into urban exploring
    January 5, 2015 | 1:13 pm

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    The city is the new terrain for Nike’s rebranded all-conditions gear, now named NikeLab ACG. Taking a cue from the urban exploration trend (“urbex”)—which involves venturing into unseen and generally off-limits structures and documenting the adventure—Nike says that “For today’s athletes, the city is the ultimate landscape,” complete with “modern obstacles” and many microclimates. Images show an intrepid explorer on a rooftop amid skyscrapers. The urban environment is now as challenging, intriguing and adventurous as the natural landscape.

  • Tears become… streams become…
    December 17, 2014 | 1:50 pm

    Artists and performers are increasingly creating multisensory pieces that immerse and envelope audiences, who in turn are embracing these one-of-a-kind experiences. In New York, the latest example is the performance and installation tears become… streams become…, a “field of water that harnesses light, reflection, music and sound” by Scottish artist Douglas Gordon and French pianist Hélène Grimaud.

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