posts tagged ‘Health & Happiness: Hand in Hand

Find our roundups collected in magazine form on Flipboard, the iOS and Android app; download the app to view this week’s edition here: http://flip.it/J6FjO -The New York Times explores the emergence of “micropopularity” and what it means to achieve pop culture success in 2013. -In the new advertising landscape, taglines are dying out, Adweek reports. -Some […]

Today, I’m extremely excited to announce the launch of the JWTIntelligence iPad app, which brings our trends intelligence to life for the tablet. With the launch, we have now consolidated our trends research and analysis into a rich and robust package for the iPad—a first not only for us but for the ad industry as […]

“Is it really true to say that China is a rising empire?” asked Alexei Orlov, chief marketing officer for Volkswagen Group China, during the session “How to Reach a Billion Eyeballs” at the Cannes Lions International Festival of Creativity today. “I would say they’re a returning empire,” he said, reminding the audience that China is […]

Find our roundups collected in magazine form on Flipboard, the iOS and Android app; download the app to view it here: http://flip.it/8N8BI. Due to Memorial Day office closures, this roundup covers the past two weeks.  -A global attitudes study by Pew finds that citizens of emerging markets are “more pleased with their economies than are people in […]

Among our 10 Trends for 2013 is The Super Stress Era: the idea that governments, employers and brands will ramp up efforts to address stress as it mounts around the world. In Hong Kong, a McDonald’s Value Meals campaign is reminding stressed-out residents that “It doesn’t take much to be happy.” The city is “a […]

Virgin Active began the year asking South Africans, “Can being more active make you happier?” The company, which operates 100-plus health clubs across the country, is going beyond the gym, providing digital solutions to encourage consumers to be more active and so “Live Happily Ever Active”—in line with one of our 10 Trends for 2013, […]

As we noted in our 10 Trends for 2013, more people are coming to recognize the link between health and happiness and taking proactive steps to improve both at once. Indonesia-based digital agency XM Gravity, a JWT company, recently created a mobile app designed to keep employees feeling happy, connected and cared for. The app’s […]

JWT Manila recently gave media and marketers a look at how JWT’s 10 Trends for 2013 are playing out in the Philippines. Some businesses, for example, are recognizing that play can be a competitive advantage and introducing it into the work environment. Trainstation is a training consultancy in Manila, Hong Kong and Singapore that fuses […]

As a companion to our 171-page trends forecast for the year ahead, we’ve created a 2-minute teaser video that provides a quick rundown of our 10 trends. Special thanks to those who made this video come to life. Credits: Illustrator: Josh Burggraf Animator: Joseph Bennett Producer: Shira Brooks Audio engineer: Alan Friedman Voiceover: Alexandra Stieber […]

Today we released our eighth annual forecast of key trends that will shape or significantly impact consumer mindset and behavior in the near future. In this year’s report, new technology continues to take center stage, as we see major shifts tied to warp-speed developments in mobile, social and data technologies. Many of our trends reflect […]


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