posts tagged ‘Hyper-Personalization

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -Adweek sifts through recent studies to outline ways that brands can “get Millennials to like you.” -In Interbrand’s latest Best Global Brands list, tech companies dominate the field, via The New York […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -The Guardian spotlights media trends and predictions for 2014 from 50 media and technology professionals, including our own Ann Mack. -McKinsey takes a look at how 3D printing is evolving and what this […]

This week we released “Travel: Changing Course,” a report that examines how several of our macro trends—Peer Power, Predictive Personalization and Hyper-Personalization—are influencing the travel category. Peer Power speaks to the expansion of the peer-to-peer marketplace, which is moving beyond goods to a wide range of services—and starting to upend the hospitality, tourism and transportation […]

Waze’s Di-Ann Eisnor was among the experts we spoke with for our recent trend report “13 Mobile Trends for 2013 and Beyond,” which is based around insights gleaned at the GSMA’s Mobile World Congress in February. Waze, a “community-based traffic and navigation app,” won Best Overall Mobile App at the Global Mobile Awards held at […]

In researching our latest trend report, “13 Mobile Trends for 2013 and Beyond,” we reached out to InMobi, which focuses on mobile-first technology platforms and is the largest independent mobile ad network. Over email, VP of marketing Shrikant Latkar, who also oversees market research, explained what some of InMobi’s research has found about mobile usage […]

-With today’s tots immersed in touch-screen devices, Atlantic correspondent Hanna Rosin asks what it means for childhood development. -New York looks at “the retro wife”: a new breed of feminist who chooses to stay at home. -A McKinsey report covers China’s e-tail revolution in depth. – A Wired cover story examines “the new rules of […]

JWT MENA's 8 Trends for 2013 – Executive Summary from JWT MEA JWT MEA The JWT MENA region has released its first annual forecast of key consumer trends that will shape or significantly impact markets in the Middle East and North Africa. Economic uncertainty, new technology and a progressive female Millennial are at the center […]

-“Giant emerging-market firms continue to advance everywhere,” reports The Economist, spotlighting BCG’s latest report on “global challengers.” -In “The End of Courtship,” The New York Times examines how dating is evolving (or devolving) for Millennials. -More British households are struggling to make ends meet, reports The Guardian. -Thanks to the downturn, large percentages of Europeans […]

Last week, Disney caught headlines with its announcement of MyMagic+, set to debut this spring at Walt Disney World in Orlando, Fla. The new system—part of a larger effort that’s estimated to cost between $800 million and $1 billion—includes a new website and app, My Disney Experience, designed to give visitors a quicker, less stressful […]

Adult Playgrounds, Chia Seeds and Instant-Erase Apps—just a few items from our annual list of 100 Things to Watch for the year ahead. It’s a wide-ranging compilation that reflects developments that are bubbling up across sectors, including travel, technology, food, retail and sustainability. As always, many of our Things to Watch are tech-centric, including the […]


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