posts tagged ‘it’s BIC and it’s bigger than ever

-This week we released our eighth annual year-end forecast of trends that will shape or significantly impact consumer mindset and behavior into the near future. Click here to watch a two-minute teaser video about our 10 Trends for 2013, here to read the Executive Summary and here to purchase the report. -BrandZ released its annual […]

China is the globe’s most populous country and its second biggest economy (one that’s forecast to move ahead of the U.S. in another 15 years). But though China has birthed more than a few corporations that are global heavyweights, its brands haven’t yet made a notable impact on the global consumer market. Our August trend […]

-For the first time, China is No. 1 in a global Pew Research Center survey that asked which country is the leading economic power, Bloomberg Businessweek reports. -The FT looks at how Chinese manufacturing is evolving. -New data from the U.S. Federal Reserve shows that the net worth of the median American family in 2010 […]

-Fast Company releases its annual list of the 100 most creative people in business, including JWT Shanghai’s executive creative director, Elvis Chau. -Census Bureau data reveals that a majority of births in the U.S. are now to parents of Hispanic, black, Asian and mixed race descent, signaling that the country is set to become far […]

-Time releases its annual list of The 100 Most Influential People in the World. -As Earth Day approaches, a Harris poll finds that Americans’ concern for the environment and their green behaviors have waned over the past three years. -Following in the footsteps of luxury stores in Europe, high-end retailers in the U.S. are ramping […]

Last year, China passed the U.S. as the largest food and grocery market in the world (with both nations outpacing the No. 2 market, Japan, by a long shot). Both food price inflation and economic growth account for the jump, with Chinese consumers adding more dairy products, wheat, grains and meats to their diet, according […]

-A digital divide between countries is widening, according to the World Economic Forum’s annual Global Technology Report, with the BRICs still lagging behind North America and the Nordic nations, as the FT reports. -McKinsey argues that global pharma companies are failing to fully capitalize on Brazil’s growing middle class. -The number of people living solo […]

-Beijing’s office rents are now higher than New York’s, reports The FT. -Indonesia and the Philippines are among the developing countries demanding better treatment for their unskilled workers abroad, a trend The Wall Street Journal says “could shake up global labor markets.” -Recently released data from fellow WPP company Landor suggests that most companies need […]

-An International Energy Agency report concludes that the planet is “headed for irreversible climate change in five years” barring changes to our fossil fuel infrastructure. Meanwhile, the economic and human impact of climate change is likely to be “even more staggering than previously thought,” according to a Huffington Post report on a new study. -Time […]

-“The Generation X Report” from the University of Michigan finds the cohort to be “active, balanced and happy” and disputes several myths, according to CNN. -The New York Times reports that while China has allowed “a creeping liberalization in popular culture” for some years, its leaders are now cracking down on media and Internet freedoms. […]


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  • Bio-responsive spaces
    May 19, 2015 | 4:48 pm

    DynamicSanctuary

    At last week’s Sight Unseen Offsite event in New York, Ford partnered with indie design studio The Principals to create the “Dynamic Sanctuary.” The sanctuary is a sculptural space made out of plastic, Plexiglas and LED lights that connect to a heart rate monitor and fade in and out based on the wearer’s pulse. The space was meant to be a haven from the chaos of daily life and a “poetic metaphor for the design ideas behind Ford’s 2015 Edge vehicle,” said Sight Unseen.

    Continue reading “Bio-responsive spaces” »

  • Rosé’s normcore moment
    May 14, 2015 | 12:21 pm

    Rosé

    As summer nears, once again we’re on the cusp of “rosé season.” While late spring often sees attempts to elevate the red-headed stepchild of the wine world into a product worthy of connoisseurship, this year something different is afoot: a knowing celebration of rosé’s bland charm.

    For perhaps the first time, a wine label is emerging from the self-aware world of Instagram—and, no surprise, it’s a rosé. Continue reading “Rosé’s normcore moment” »

  • Snapchat TV
    May 12, 2015 | 5:25 pm

    Snapchat

    This summer, TV’s highest-paid female actress, Sofia Vergara, will star in a reality series launching exclusively on Snapchat. The series, titled Vergaraland, is co-produced by Fusion and Vergara’s production company, Latin World Entertainment. It will tell the story of her Hollywood life through the eyes of her 24-year-old son.

    Continue reading “Snapchat TV” »

  • Virtual reality theme parks
    May 11, 2015 | 4:12 pm

    TheVoid

    Some worry that the coming age of virtual reality could lead to an epidemic of digital shut-ins—why leave the house when you can “be” anywhere with the touch of a button? The Void, however, imagines a social space where virtual reality might draw people together—a 21st century take on the classic video arcade.

    Continue reading “Virtual reality theme parks” »

  • Intangibles
    May 7, 2015 | 6:37 pm

    Intangibles

    How much would you pay for a snap? A voicemail?

    Walker Art Center in Minneapolis has launched an online shop that could be considered a conceptual art piece itself. The shop sells what Walker calls “intangibles”—ephemeral, digital commodities such as personalized ringtones or custom avatars to use on social media. Prices range from $1.99 to nearly $4,000, for a virtual ocean-view property on the platform Second Life.

    Continue reading “Intangibles” »

  • WhatsApp marketing
    May 6, 2015 | 4:32 pm

    Clarks

    Clarks shoes in the UK recently launched a WhatsApp campaign to bring the brand to life for its fans. The campaign asked users to add three characters to their contact lists—“some of culture’s greatest innovators, rebels and fashion icons”—who were all fans of the shoes. The characters then sent messages, videos and Spotify playlists through the app, telling the brand’s story while interacting with Clarks enthusiasts.

    Continue reading “WhatsApp marketing” »

  • Facebook’s Anthology
    April 30, 2015 | 4:20 pm

    FacebookVideo small

    Video is king on social media—more than 4 billion are viewed per day on Facebook alone. To capitalize on that, Facebook has just introduced Anthology, a partnership with seven media companies with the aim of creating unskippable ads.

    Continue reading “Facebook’s Anthology” »

  • MyIdol
    April 27, 2015 | 4:55 pm

    MyIdol

    Social media is abuzz with tiny pole dancers. And rock stars. And pandas. All thanks to an app that takes the humble selfie to new heights of playful absurdity—and in 3D, no less.

    Continue reading “MyIdol” »

  • Tindergram
    April 17, 2015 | 11:03 am

    Tinder Instagram

    Swiping just got more interesting—with its latest update, Tinder lets users browse the Instagram feeds of their potential matches. The pairing (which, Adweek notes, seemed inevitable) offers “a sort of social diary, co-written by your friends and family” to help people better stalk their dates.

    Continue reading “Tindergram” »

  • Everlane’s Transparent City series
    April 8, 2015 | 2:33 pm

    Everlane LA

    “We call it Radical Transparency,” says e-tail startup Everlane. The company, known for its luxe basics, was built on the principle of disclosing production costs and keeping markups as low as possible. Now, Everlane has launched the Transparent City tour, a first-of-its-kind look at the inner workings of like-minded local companies. The kickoff event in LA brought guests behind the scenes with local bloggers, designers and chefs to learn about their creative inspiration. And, perhaps the culmination of the week — Everlane invited a select few on a tour of their factory, sharing the garment construction process from start to finish. The tour had a 300-person waitlist.

    Continue reading “Everlane’s Transparent City series” »

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