posts tagged ‘LGBT

Of the many insights on generation Z that we uncovered doing research for our latest trend report, some of the most striking were related to gender and sexual orientation. We found that 82% of our generation Z sample (age 12 to 19) say they don’t care about other people’s sexual orientation, 88% say people are […]

-As the live streaming battle heats up between tech darling Meerkat and Twitter-backed newbie Periscope, marketers weigh in on the pros and cons of each. -Vice considers the privacy implications of Periscope. -Forbes offers a robust list of business and marketing software trends for the year, from the growth of cybercrime to more companies harnessing […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -The Harvard Business Review explores how smart, connected products have “unleashed a new era of competition.” -A new Pew report explores life satisfaction around the world. -McKinsey Quarterly outlines a road map […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -Adweek sifts through recent studies to outline ways that brands can “get Millennials to like you.” -In Interbrand’s latest Best Global Brands list, tech companies dominate the field, via The New York […]

Stephanie Coontz, a professor at The Evergreen State College in Washington state and director of research and public education at the Council on Contemporary Families, has written widely on marriage and family life. A recent New York Times column, for instance, explored “the new instability” in family life due to rising socioeconomic inequality coupled with greater […]

“Gentlemen, it’s time to think outside the closet and take him up the aisle in style,” advises a recently posted video from House of Fraser that’s aimed at gay grooms, part of the series “Style My Dilemma.” Gay marriage became legal in England and Wales earlier this year, and the U.K. department store is among […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -The Pew Research Center spotlights the 20th edition of the Gartner Hype Cycle for Emerging Technologies. -The New York Times takes a look at how brands are retooling for Millennial consumers. -Mashable features an […]

    Many consumers not only approve of brands backing LGBT causes and consumers—as JWT’s April study for Buzzfeed showed—but in some cases feel especially supportive of brands that do so. As a recent JWT Canada study found, LGBT support can also inspire patriotic sentiments. In advance of Toronto’s massive WorldPride celebration in late June, […]

Americans are now largely open to seeing LGBT characters or couples in ads, as recent JWT research confirmed, and thus “advertising is coming out of the closet, with visible and innovative LGBT Pride campaigns from a diverse range of brands,” writes GLAAD’s Rich Ferraro in Brandchannel. One of the more notable campaigns this Pride month […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -A New York Times interactive piece examines how the recession reshaped the U.S. economy, in 255 charts. -In Latin America, the Pacific-facing nations’ GDP growth is outpacing that of the Atlantic-facing ones, […]


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