posts tagged ‘Live a Little

J. Walter Thompson London has just launched its eighth quarterly Austerity Index, a measure of how Britain’s economic downturn is affecting consumers.

“Even Kanye Thinks ‘Luxury’ Has Become Code For ‘Rip-Off’” declared a Time headline last week, noting recent comments from the musician as well as U.K. designer Jasper Morrison, who told The Wall Street Journal that luxury “invariably stands for overpriced, poorly considered product, whether it’s a hotel, an apartment block, a handbag or a holiday.” It […]

Bring on the brie! Last week NPR reported on two studies finding that “whole-fat dairy is linked to reduced body fat,” research likely to boost a recent shift away from lower-fat dairy products. Butter has been bullish lately: Annual sales in the U.S. have increased 65 percent since 2000, with per-capita consumption reaching a 40-year high. […]

-IBM releases its annual “5 in 5”: innovations that the company believes will change our lives in the next five years. -The AP spotlights our own 10 Trends for 2014 and Beyond. -Twitter takes a look back at the year on Twitter, while a Facebook video reviews recurring themes of 2013. -Nielsen lists the year’s […]

Find our roundups collected in magazine form on Flipboard, the iOS and Android app; download the app to view it here: http://flip.it/WcWLU. -Fast Company publishes its annual list of the “100 Most Creative People in Business.” -The Economist takes a look at how digital tools are changing the art of marketing. -Wired explores the rise of Intelligent […]

-In a special report on social mobility, The Economist argues that “growing inequality is one of the biggest social, economic and political challenges of our time.” -Fast Company takes a look at “the great tech war of 2012” as Google, Apple, Facebook and Amazon fight for control over the mobile wallet. -The New York Times […]

What and how we eat today might look quite baffling to anyone who’s missed the past decade: buying gluten-free treats from a food truck; “Foodspotting” an order of locally sourced, heirloom vegetables. Yet at the same time we’re reconnecting with our past, looking to eat more communally and celebrating regional food traditions, even digging up […]

-McKinsey Quarterly examines the race to tackle one of the biggest challenges in the decades ahead: the strain on natural resources that will result from a huge new global middle class. -Tensions between the haves and have-nots in America are “at their most intense level in nearly a quarter-century,” says the AP, reporting on a […]

In her research into consumer behavior, Kathleen Vohs has studied impulse spending and issues around self-regulation, and how this affects consumer behavior. We asked the associate professor of marketing at the University of Minnesota’s Carlson School of Management to talk about her research and how it relates to consumers’ need to spend after four years […]

As CEO of the Luxury Institute, Milton Pedraza has seen the pendulum swing from the exuberance of the mid-2000s to the stalled spending of the recession to the more exclusive market we are seeing now, four years after the downturn started. But while the luxury market has quickly evolved, luxury itself is timeless, he says. […]


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Things to Watch

  • Bio-responsive spaces
    May 19, 2015 | 4:48 pm

    DynamicSanctuary

    At last week’s Sight Unseen Offsite event in New York, Ford partnered with indie design studio The Principals to create the “Dynamic Sanctuary.” The sanctuary is a sculptural space made out of plastic, Plexiglas and LED lights that connect to a heart rate monitor and fade in and out based on the wearer’s pulse. The space was meant to be a haven from the chaos of daily life and a “poetic metaphor for the design ideas behind Ford’s 2015 Edge vehicle,” said Sight Unseen.

    Continue reading “Bio-responsive spaces” »

  • Rosé’s normcore moment
    May 14, 2015 | 12:21 pm

    Rosé

    As summer nears, once again we’re on the cusp of “rosé season.” While late spring often sees attempts to elevate the red-headed stepchild of the wine world into a product worthy of connoisseurship, this year something different is afoot: a knowing celebration of rosé’s bland charm.

    For perhaps the first time, a wine label is emerging from the self-aware world of Instagram—and, no surprise, it’s a rosé. Continue reading “Rosé’s normcore moment” »

  • Snapchat TV
    May 12, 2015 | 5:25 pm

    Snapchat

    This summer, TV’s highest-paid female actress, Sofia Vergara, will star in a reality series launching exclusively on Snapchat. The series, titled Vergaraland, is co-produced by Fusion and Vergara’s production company, Latin World Entertainment. It will tell the story of her Hollywood life through the eyes of her 24-year-old son.

    Continue reading “Snapchat TV” »

  • Virtual reality theme parks
    May 11, 2015 | 4:12 pm

    TheVoid

    Some worry that the coming age of virtual reality could lead to an epidemic of digital shut-ins—why leave the house when you can “be” anywhere with the touch of a button? The Void, however, imagines a social space where virtual reality might draw people together—a 21st century take on the classic video arcade.

    Continue reading “Virtual reality theme parks” »

  • Intangibles
    May 7, 2015 | 6:37 pm

    Intangibles

    How much would you pay for a snap? A voicemail?

    Walker Art Center in Minneapolis has launched an online shop that could be considered a conceptual art piece itself. The shop sells what Walker calls “intangibles”—ephemeral, digital commodities such as personalized ringtones or custom avatars to use on social media. Prices range from $1.99 to nearly $4,000, for a virtual ocean-view property on the platform Second Life.

    Continue reading “Intangibles” »

  • WhatsApp marketing
    May 6, 2015 | 4:32 pm

    Clarks

    Clarks shoes in the UK recently launched a WhatsApp campaign to bring the brand to life for its fans. The campaign asked users to add three characters to their contact lists—“some of culture’s greatest innovators, rebels and fashion icons”—who were all fans of the shoes. The characters then sent messages, videos and Spotify playlists through the app, telling the brand’s story while interacting with Clarks enthusiasts.

    Continue reading “WhatsApp marketing” »

  • Facebook’s Anthology
    April 30, 2015 | 4:20 pm

    FacebookVideo small

    Video is king on social media—more than 4 billion are viewed per day on Facebook alone. To capitalize on that, Facebook has just introduced Anthology, a partnership with seven media companies with the aim of creating unskippable ads.

    Continue reading “Facebook’s Anthology” »

  • MyIdol
    April 27, 2015 | 4:55 pm

    MyIdol

    Social media is abuzz with tiny pole dancers. And rock stars. And pandas. All thanks to an app that takes the humble selfie to new heights of playful absurdity—and in 3D, no less.

    Continue reading “MyIdol” »

  • Tindergram
    April 17, 2015 | 11:03 am

    Tinder Instagram

    Swiping just got more interesting—with its latest update, Tinder lets users browse the Instagram feeds of their potential matches. The pairing (which, Adweek notes, seemed inevitable) offers “a sort of social diary, co-written by your friends and family” to help people better stalk their dates.

    Continue reading “Tindergram” »

  • Everlane’s Transparent City series
    April 8, 2015 | 2:33 pm

    Everlane LA

    “We call it Radical Transparency,” says e-tail startup Everlane. The company, known for its luxe basics, was built on the principle of disclosing production costs and keeping markups as low as possible. Now, Everlane has launched the Transparent City tour, a first-of-its-kind look at the inner workings of like-minded local companies. The kickoff event in LA brought guests behind the scenes with local bloggers, designers and chefs to learn about their creative inspiration. And, perhaps the culmination of the week — Everlane invited a select few on a tour of their factory, sharing the garment construction process from start to finish. The tour had a 300-person waitlist.

    Continue reading “Everlane’s Transparent City series” »

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