posts tagged ‘mail

In our 2013 report on “The Future of Correspondence,” we examine how brands are fusing digital elements with physical mail and vice versa. An innovative example comes from Australia Post, which recently started offering Video Stamps. Using Australia Post’s smartphone app, the sender scans a QR code on the postage stamp and then records a […]

Find our roundups collected in magazine form on Flipboard, the iOS and Android app; download the app to view this week’s edition here: http://flip.it/J6Fj -The Economist looks at how brands are building loyalty among Africa’s lower-income consumers. -McKinsey examines how American retailers “can keep up with consumers” in today’s fast-changing landscape. -The FT reports that […]

Our recent report “Retail Rebooted” noted that retail is in the midst of a momentous shift. “The retail environment is as dynamic today as it has ever been,” observes McKinsey in a new report on the sector in North America. Already the evolution has been rapid: A chart (above) shows that 6 of the 10 […]

In July, we wrote about 3D printers moving into the mainstream as costs come down, with several major retailers now selling 3D printers or providing 3D-printing services. Shortly after that post, UPS announced it would begin offering access to in-store 3D printers, targeting startups and small businesses; six locations around the U.S. are now testing […]

Find our roundups collected in magazine form on Flipboard, the iOS and Android app; download the app to view this week’s edition here: http://flip.it/J6Fj -A McKinsey report on “the shifting global business landscape” examines changes in where and how the world does business as emerging markets expand. -As Twitter files an IPO, an FT special report […]

Our latest trend report, on “The Future of Correspondence,” assesses the enduring role of physical mail in the digital era. One trend we identify is the Fusion of the Digital and Physical—that is, mapping digital elements onto the physical and vice versa. During our research, we spoke to Evan Baehr, co-founder of Outbox, a hybrid-mail […]

Print catalogs are still alive and well, proving to be an enduring way of connecting with consumers, as we note in our recent report on “The Future of Correspondence.” But increasingly catalogs will also bridge the physical/digital divide, thanks to augmented reality. Last year Ikea added an “X-Ray” feature to its catalog—one of the most […]

In our new trend report on “The Future of Correspondence,” we take a look at the endurance of physical mail at a time when people have a constantly broadening range of ways to communicate, from texts and emails to tweets and Snapchats. People assign widely different values to these different media, as we determined in […]

Our latest report, “The Future of Correspondence,” details the continued relevance of mail in the digital age. A wide majority of people enjoy sending physical mail, as we found in a survey we conducted in the U.S. and the U.K. using SONAR™, JWT’s proprietary online tool. For many, letters and cards are a superior way […]

It’s only in the last few decades that cheap and easy alternatives to the post have proliferated, radically reshaping the way in which we correspond. But postal services are here to stay. We still need packages delivered, for one thing, and we’re also developing a greater appreciation for “slow communication.” Our July trend report, “The […]


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