posts tagged ‘Marriage Optional

Stephanie Coontz, a professor at The Evergreen State College in Washington state and director of research and public education at the Council on Contemporary Families, has written widely on marriage and family life. A recent New York Times column, for instance, explored “the new instability” in family life due to rising socioeconomic inequality coupled with greater […]

While researching our latest report, Meet the New Family, we asked consumer psychologist Kit Yarrow for her perspective on how changing family structures are affecting consumers, from today’s young parents to the growing population of solo dwellers. Yarrow, author of Decoding the New Consumer Mind: How and Why We Shop and Buy, also discussed how […]

One of our 10 Trends for 2012 was Marriage Optional: More people around the world are living together or remaining solo instead of marrying. Pew reports this week that 1 in 5 Americans age 25 and up have never married, a fundamental shift since 1960, when only about 1 in 10 could say the same. Millennials are […]

While researching our latest report, “Meet the New Family,” we spoke to Kathy Sheehan, who has global responsibility for GfK’s consumer trends services. Sheehan spoke to us about how and why families are changing and how marketers can respond. “You have all types of new and not-so-new family formations becoming more common,” she told us, […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -The Economist’s special report on advertising and technology looks at how tech is changing life for ad agencies, data tracking and privacy issues, the pros and cons of advertising on mobile devices, […]

Our latest trend report, “Meet the New Family,” examines how family is evolving, along with household makeup and interpersonal ties. While researching the rise of solo dwellers, we spoke with Bella DePaulo, an expert on the single life who works as a project scientist at UC Santa Barbara. The author of Singlism and Singled Out, […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -A New York Times section on the future of money includes a look at a potential “revolution in money,” the credit card of tomorrow and the bank branch of the future. -Americans are becoming […]

Find our roundups collected in magazine form on Flipboard, the iOS and Android app; download the app to view this week’s edition here: http://flip.it/J6Fj -A McKinsey report on “the shifting global business landscape” examines changes in where and how the world does business as emerging markets expand. -As Twitter files an IPO, an FT special report […]

A dozen years after the term BRIC was coined, we decided to zone in on the generation that will be defining the future of these markets, which together comprise around 40 percent of the global population. Millennials in Brazil, Russia, India and China have come of age during a unique time, with their countries experiencing […]

Find our roundups collected in magazine form on Flipboard, the iOS and Android app; download the app to view this week’s edition here: http://flip.it/J6FjO -The New York Times explores the emergence of “micropopularity” and what it means to achieve pop culture success in 2013. -In the new advertising landscape, taglines are dying out, Adweek reports. -Some […]


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