posts tagged ‘media

-With Facebook and Apple News integrating articles seamlessly into their platforms, the Financial Times looks at the future of publishing and whether news organizations can adapt. -“Marriage equality in the US is about to create a $2.6 billion wedding boom,” predicts Quartz. -The New York Times examines how global fashion retailers are capitalizing on the […]

-As virtual reality draws attention at the E3 video game industry conference, new systems of etiquette and safety are emerging, says The New York Times. -As more Americans delay children until middle age, Quartz looks at some of the pitfalls of late parenthood. -Not only is men’s fashion getting more creative—men’s runway hair and makeup […]

The Future Chronicles, currently raising money on Kickstarter, bills itself as the “first magazine ever that travels through time.” Created by German agency Hyperraum, the magazine aims to explore both the past and the future through creative narration and design.

2016 may be the year of the Snapchat election. In late April, the startup hired top CNN political correspondent Peter Hamby as Head of News. And the media is abuzz with Snapchat’s recent job postings calling for “political junkies and news aficionados” to cover the election.

New apps and services are enabling sophisticated content creation on the go, using only mobile devices. This month at the Cannes Film Festival, L’Oréal Paris launched an app called Twicer that lets users record video, then layer a separate video commentary over it. The second layer, usually a video selfie, appears in the top right […]

The migration of younger generations toward online video has been underway for years. But the extent of this shift, revealed in a poll by SONAR™, J. Walter Thompson’s proprietary research unit, is still surprising. Considering leisure activities during a typical week, our sample of 12- to 19-year-olds said they were most likely to watch YouTube […]

-Marketing looks at our Generation Z report and how brands can connect with these savvy consumers. -Meanwhile, Adweek warns marketers: “Gen Z doesn’t need you.” -New York considers what IBM’s Watson means for the future of AI. -The FT looks at the rise of women in Lebanese business. -Mashable looks at the spending habits of […]

Millennials have dominated the news agenda, not to mention popular discourse, for the past few years. But now a new generation is poised to come of age—and they’re a different group altogether. Our latest trend report, released today, focuses on generation Z: the 12- to 19-year-old cohort. Representing over $44 billion in annual purchasing power, […]

This summer, TV’s highest-paid female actress, Sofia Vergara, will star in a reality series launching exclusively on Snapchat. The series, titled Vergaraland, is co-produced by Fusion and Vergara’s production company, Latin World Entertainment. It will tell the story of her Hollywood life through the eyes of her 24-year-old son.

For five years, our colleagues at J. Walter Thompson Middle East and Africa have been tracking cultural trends and interpreting what they mean for brands. Now they’re proud to introduce 10 Trends for 2015—a look at the most compelling macro trends for this year and beyond. The report features data from a January 2015 SONAR™ […]


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10 Years of 10 Trends

The Future 100

Things to Watch

  • Hemp foods
    July 7, 2015 | 10:00 am

    Hemp-Milk-Small

    Long overshadowed by society’s love-hate relationship with marijuana, non-intoxicating hemp has often been judged “guilty by association.” But this is changing as consumers interested in health and sustainability become more aware of the plant’s benefits. Recent months have seen a surge in hemp-based food products, such as hemp seeds, hemp oil, and hemp powder.

    Continue reading “Hemp foods” »

  • Kenzo Totem
    July 6, 2015 | 11:51 am

    KenzoTotem

    This summer, Parisian fashion label Kenzo premieres its collection of unisex fragrances, Totem. Priced lower than the brand’s other fragrances, the new collection targets younger consumers who value diversity and eschew gender stereotypes, putting the brand in an ideal position to succeed with generation Z.

    Continue reading “Kenzo Totem” »

  • Bloom
    June 29, 2015 | 11:32 am

    Bloom

    A new service called Bloom aims to bridge the generation gap using stripped-down technology. The service includes a minimal tablet display interface that seniors can place in a chosen room to receive updates from family, as well as a smart wristband that activates the display automatically when users approach it. Other family members who’ve downloaded Bloom can share photos and videos to their loved one’s stream using their mobile devices.

    Continue reading “Bloom” »

  • SecondHands
    June 25, 2015 | 12:02 pm

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    British online supermarket Ocado has announced its SecondHands program: a five-year project aiming to create an autonomous robotic warehouse employee. An example of our “Cognitive Technology” trend in this year’s Future 100 report, the project could revolutionize the way factories handle repairs, logistics and more, but comes with its share of challenges. Continue reading “SecondHands” »

  • Offices for the young at heart
    June 23, 2015 | 5:59 pm

    LegoModern offices, especially in the tech sector, have become known as adult playgrounds that foster creativity and collaboration. The image of millennials playing ping pong at work is its own meme in the age of The Social Network. And there’s a prevailing idea that the younger the workforce, the more cutting edge and productive the company.

    Continue reading “Offices for the young at heart” »

  • Transparency ratings
    June 22, 2015 | 4:23 pm

    Data

    The fight for digital privacy continues to gain momentum two years after Edward Snowden’s dramatic disclosures. But while most technology companies have made progress in protecting consumer data, some are lagging behind, according to the latest report from the Electronic Frontier FoundationContinue reading “Transparency ratings” »

  • Taste rewind
    June 19, 2015 | 5:29 pm

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    Spotify’s new Taste Rewind feature is a music lover’s time machine. It’s a tool designed to help listeners discover “what you’d be jammin’ out to if you were born during a different decade.”

    Taste Rewind asks you to choose three of your favorite contemporary artists, then creates a personalized playlist representing each decade from the ‘60s on. Targeting a younger user base, the app plays on Millennials’ tendency to be nostalgic even about eras they never experienced. Continue reading “Taste rewind” »

  • Menswear’s delicate side
    June 17, 2015 | 5:13 pm

    DelicateMenswear

    Recent years have seen a surge in gender-neutral fashion, from luxury heavyweights such as Prada to cult favorite Hood By Air. But this week at London Collections Men, designers are offering a new twist: lace, ruffles and velvet, constructed in distinctly masculine shapes. Continue reading “Menswear’s delicate side” »

  • Co-working gets domestic
    June 16, 2015 | 5:28 pm

    WeWork

    Popular co-working space WeWork will soon launch WeLive—a project that combines WeWork’s famously fun work spaces with dorm-style micro apartments. A press release for WeLive describes the buildings as “neighborhoods,” featuring 200+ apartments with shared commercial-grade kitchens and community spaces, along with several floors of office space. Continue reading “Co-working gets domestic” »

  • Native American dining
    June 11, 2015 | 1:56 pm

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    Although it’s easy to sample the cuisines of Ethiopia or Vietnam in most major US cities, Native American restaurants are practically nonexistent. However, with the rise of locavore movements and interest in pre-industrial foods from the likes of the paleo crowd, the indigenous cuisines of the United States could be ready to claim their rightful place in today’s food culture. Continue reading “Native American dining” »

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