posts tagged ‘messaging

Clarks shoes in the UK recently launched a WhatsApp campaign to bring the brand to life for its fans. The campaign asked users to add three characters to their contact lists—“some of culture’s greatest innovators, rebels and fashion icons”—who were all fans of the shoes. The characters then sent messages, videos and Spotify playlists through […]

  Ephemeral social messaging continues its meteoric rise as people seek more private platforms for social messaging, with Snapchat the fastest growing social media app this year, according to GlobalWebIndex. Snapchat adoption jumped 56 percent among Internet users 16–64 between Q1 and Q3, driven especially by younger consumers in the U.S., U.K., Australia, Ireland and […]

The consensus at 2013’s Mobile World Congress in Barcelona was that “change is happening fast, and at an astonishing scale,” as we wrote back then. That’s one thing that hasn’t changed since last year. Speakers and attendees routinely noted how dizzyingly fast technology and the business landscape are evolving and how quickly consumers are embracing […]


10 Years of 10 Trends

The Future 100

Things to Watch