posts tagged ‘millennials

-As the live streaming battle heats up between tech darling Meerkat and Twitter-backed newbie Periscope, marketers weigh in on the pros and cons of each. -Vice considers the privacy implications of Periscope. -Forbes offers a robust list of business and marketing software trends for the year, from the growth of cybercrime to more companies harnessing […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -Live streaming apps, connected cars, gaming hashtags and AI were big at this year’s SXSW Interactive, but, as Digiday notes, the real star of the festival was humans. -Fast Company presents “The World-Changing Ideas […]

This article is the first of several penned by JWTIntelligence director Lucie Greene for Campaign U.S. Read the original article here and follow more of Campaign’s SXSW coverage here. Last year’s SXSW Interactive was cursed by cold rain of biblical intensity. Day after day, the nerds were pummeled by diagonal sheets of rain or stark […]

Call it progress or just laziness—apps are popping up that harness our small change and put it to better use. Acorns, dubbed “the Tinder of investing,” links to a user’s debit or credit card and rounds up to the nearest dollar on every purchase. The app then takes that spare change and invests it in […]

Consumers in developing markets are clamoring for new ways to pay, according to research from our 10 Years of 10 Trends report. These consumers were twice as likely as those in developed markets to say they would purchase goods in unique ways—like scanning billboard codes, clicking through Facebook or Twitter, or pressing a button on […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -2015 is the year of positivity (at least in ads), per Adweek. -“Beware the pretty people,” says TechCrunch in an exploration of tech’s changing landscape. -MediaPost spotlights Hispanic Gen Zers and how they’ll change […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -Ahead of Mobile World Congress, The Verge spotlights 10 things to expect from the tech-stravaganza. -The Sunday Times reports on how to stay on the right side of artificial intelligence. -Adweek spotlights JWT’s Culture […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -CNBC explores how Millennials are influencing luxury. -83% of the U.S.’s hyper-affluent consumers purchased luxury goods online in the past year, per MediaPost. -Pew Research looks at the top skills U.S. adults say kids need to succeed […]

February 20, 2015

Layaway luxe

Posted by: in North America

With the exponential rise in prices of designer ready-to-wear and handbags, Millennials have largely been frozen out of the luxury market—prompting many to turn to outlet sites such as The Outnet and rental luxury platforms like Rent the Runway in search of a designer fix. Now new e-commerce platform Very Exclusive is planning to make the […]

Younger generations place more emphasis on health and sustainability in food purchases, and are willing to put their money where their mouth is, according to a recent Nielsen study. The study found that 31% of Gen Z (and 29% of Millennials) were willing to pay a premium for healthy foods, compared with 23% of Boomers […]


SIGN UP FOR OUR WEEKLY EMAIL NEWSLETTER:

New: 10 Years of 10 Trends

The Future 100

JWT AnxietyIndex

Things to Watch

  • Crossing ‘the digital divide’
    March 19, 2015 | 4:24 pm

    ggw_16-9

    In a piece on an 82-year-old going online for the first time, The Washington Post called attention to a rising issue—the divide between those who use the Internet and those who don’t (13% in the U.S., and 41% among senior citizens).

    Continue reading “Crossing ‘the digital divide’” »

  • Incremental saving and giving
    March 11, 2015 | 1:51 pm

    Call it progress or just laziness—apps are popping up that harness our small change and put it to better use. Acorns, dubbed “the Tinder of investing,” links to a user’s debit or credit card and rounds up to the nearest dollar on every purchase. The app then takes that spare change and invests it in a portfolio of the user’s choice—portfolios range from low to high risk (and reward). Or users can opt to let Acorns choose for them based on their age, goals, income and other factors. Meanwhile, apps like Qapital and Digit facilitate regular small transfers from checking to savings, and banks themselves are getting on the incremental savings bandwagon. (See: Bank of America’s Keep the Change and Wells Fargo’s Way2Save.)

    Continue reading “Incremental saving and giving” »

  • Augmenting sleep
    March 9, 2015 | 12:02 pm

    Sense orb

    Digital platforms are already integrated into our every waking minute—now they’re moving into our sleep. A spate of apps and devices aim to aid and facilitate better sleep, from ambient lamps to a lucid dreaming sleep mask to an app that wakes you up with a phone call from a stranger.

    Continue reading “Augmenting sleep” »

  • The sharing economy grows up
    March 3, 2015 | 3:30 pm

    Screen Shot 2015-03-03 at 2.28.41 PM

    Hotel giant Starwood has bought in to the sharing economy. The group, which owns W Hotels, St. Regis and Sheraton, has announced a partnership with car service Uber in which every dollar spent by a guest on an Uber car earns points toward free rooms and other perks.

    Continue reading “The sharing economy grows up” »

  • Digital immersive exercise
    February 25, 2015 | 4:04 pm

    immersive-fitness-the-trip

    Equinox’s new revved-up cycle class speaks to a growing exercise trend—digital immersion. This month the gym brand unveiled Pursuit, an immersive cycling concept, to limited U.S. gyms. Equinox describes the program as “an immersive studio cycling experience that uses groundbreaking gaming and data visualization to drive competition and inspire peak performance.”

    Continue reading “Digital immersive exercise” »

  • Science fare
    February 20, 2015 | 2:07 pm

    Screen Shot 2015-02-20 at 12.59.22 PM

    The worlds of science, gastronomy and art are continuing to cross-pollinate—from edible conceptual art to molecular gastronomy “lab cafés” to synesthetic dining events. Café ArtScience in Cambridge, Mass., is a recent example. Opened late last year by David Edwards, a Harvard engineering professor, the café serves whiskey “fogs” through a special carafe that turns the liquor into vapor (which means consumers don’t take in any of the calories and feel none of the intoxicating effects).

    Continue reading “Science fare” »

  • Aman’s authentic-luxe travel
    February 11, 2015 | 1:06 pm

    Amandira1_509

    As travelers continue to seek out authentic and unique experiences, hospitality brands keep raising the bar on hyper-localized offerings and exceptional access. Aman, for instance, is introducing a phinisi-style sailing ship in Indonesia, marrying the brand’s ultra-luxe sensibility with regional tradition. With an outdoor lounge and bar, the option to travel by motor, and air-conditioned cabins, the ship brings every modern comfort to an age-old means of navigating the Indonesian archipelago. Another Aman property, meanwhile, offers a dip into paleontology: Guests at Amangiri in southern Utah can join an official dig at the Grand Staircase-Escalante National Monument, working alongside fossil experts for a half-day. The cost of getting one’s hands dirty starts at $600. (Resulting Instagram images: priceless.) —Marian Berelowitz

    Image credit: Aman

  • Adidas’ ‘virtual line’
    February 5, 2015 | 6:55 pm

    Adidas

    Adidas’ new Confirmed app cleverly harnesses the fervor of collectors who normally line up for limited-edition shoes, moving fans onto a mobile platform. App users create an account, then get push notifications when hot new releases are on the way. Interested buyers in a given metro area—only New York City at launch—indicate their size and, if approved, receive details on where and when to pick up the shoes. An Adidas exec calls it a “virtual line.” In addition to collecting data on these super-fans, the app lets Adidas control which influencers get various styles, drives traffic to selected stores, builds additional buzz and cuts out secondary-market sellers armed with bots that secure advance orders. —Marian Berelowitz

    Image credit: Bloomberg

  • Adventurous play
    February 4, 2015 | 1:09 pm

    Screen Shot 2015-02-04 at 12.00.22 PM

    Kids will slide through a “Tunnel of Terror” and get slimy on “Mount Mud” in Tough Mudder’s new obstacle course for the 7-12 set. The endurance-challenge purveyor is partnering with European soft drink brand Britvic on Fruit Shoot Mini Mudder, with events planned for the U.S., the U.K. and Ireland. The concept caters to parents looking to pry kids away from screens and get them moving—there’s now a CrossFit offshoot for kids, starting with preschoolers—in ways that are challenging and fun.

    Continue reading “Adventurous play” »

  • Rivals joining forces
    January 26, 2015 | 7:19 pm

    Volkswagen_5 2000px-BMW.svg

    Not long ago, a collaboration between two rival companies would have been seen as a counterintuitive and perhaps desperate measure. In 2015, however, BMW’s partnership with Volkswagen on fast-charging electric vehicle stations makes the automakers look self-confident, open and serious about sustainability and the common good.  Continue reading “Rivals joining forces” »

  • RSSArchive for Things to Watch »