posts tagged ‘mobile marketing association

The title of Flurry Analytics’ five-year anniversary report: “It’s an App World. The Web Just Lives in It.” The company reports that just 20 percent of the average American user’s time on a smartphone or tablet is spent on the mobile Web. Instead, gaming apps predominate, followed by Facebook—with many users linking to Web content […]

Our latest report, “13 Mobile Trends for 2013 and Beyond,” is based around trends we spotted at the GSMA’s Mobile World Congress, held in Barcelona in late February, as well as interviews with mobile experts and influencers. One of those experts is Paul Berney of the Mobile Marketing Association, who has logged nine years in […]


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