posts tagged ‘mwc

-Ahead of Mobile World Congress, The Verge spotlights 10 things to expect from the tech-stravaganza. -The Sunday Times reports on how to stay on the right side of artificial intelligence. -Adweek spotlights JWT’s Culture Muscle research, which measures brands’ cultural relevance. -Forbes explores new iterations of the South Korean beauty wave, one of our Future […]

The consensus at 2013’s Mobile World Congress in Barcelona was that “change is happening fast, and at an astonishing scale,” as we wrote back then. That’s one thing that hasn’t changed since last year. Speakers and attendees routinely noted how dizzyingly fast technology and the business landscape are evolving and how quickly consumers are embracing […]

Our latest report, “13 Mobile Trends for 2013 and Beyond,” is based around trends we spotted at the GSMA’s Mobile World Congress, held in Barcelona in late February, as well as interviews with mobile experts and influencers. One of those experts is Paul Berney of the Mobile Marketing Association, who has logged nine years in […]

13 Mobile Trends for 2013 and Beyond (April 2013) from JWTIntelligence For the second year, JWTIntelligence attended the GSMA’s massive Mobile World Congress, held in Barcelona in late February, and has outlined key takeaways in a full-length report. “13 Mobile Trends for 2013 and Beyond” includes multiple examples for each trend and implications for brands. […]


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