posts tagged ‘Non-Commitment Culture

-The Economist takes a look at how IBM and other tech firms are turning their attention to Africa. -Fast Company releases its “World’s 50 Most Innovative Companies” list. -A New York Times writer examines the rise of mass connoisseurship, with Americans now taking a highly discriminating approach to everything from cupcakes to cars. -In the […]

Vodafone’s new Red Hot plan lets U.K. customers rent rather than buy their mobile phone and trade it in annually. Participants choose among several high-end phones, pay a monthly fee (covering calls and texts, 2GB of data and insurance), then trade in the phone after a year. This ties into our trend Non-Commitment Culture (consumers […]

A year ago we wrote about the curated subscription companies popping up, an e-commerce model that fit with three of our 10 Trends for 2011: Non-Commitment Culture, Hyper-Personalization and the Urgency Economy. These monthly services were focused around women’s fashion and beauty, (e.g., ShoeDazzle, JewelMint, Birchbox), but we expected that the idea would quickly expand […]

-The AP examines the “outsize role” Twitter is expected to play in this year’s U.S. presidential election. -The Economist looks at why Google may be the “single biggest private-sector influence on Africa.” -In a book excerpt, author Daniel Gross examines the idea that “Americans are getting used to the idea of renting the good life,” […]

Old-fashioned monthly subscription services—think Meat of the Month’s modern makeover—are on the upswing, as The New York Times recently noted. Subscribers to New York-based startup Birchbox, for example, fill out online beauty profiles, then pay $10 a month to receive a “birch box” filled with suitable sample-size makeup and skin care products; customers can buy full-size […]

One of our “10 Trends for 2011” is the emergence of a post-recession Non-Commitment Culture. Now more than ever, consumers are reluctant to commit to discretionary or big-ticket purchases. Flexibility is the way to a customer’s heart—or wallet. Verizon FiOS is capitalizing on this trend with its contract-free plan. This offer allows Verizon customers to […]

Today there’s a seemingly insatiable desire for experiences that afford the opportunity for a real-time social media broadcast that communicates to the social graph just how cutting-edge we are. Be it a sample sale, an exclusive concert or a restaurant opening, part of the enjoyment of these experiences is to create some envy in others. Conceptually coined […]

The idea of ownership is gradually becoming less desirable and, for things like homes and cars, more out of reach. “We’ve reached the limits of what George W. Bush used to call the ‘ownership society,’” writes professor Richard Florida, author of The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity. We’re shifting […]

As a companion to our 88-page trends forecast for the year ahead, we’ve created a 2-minute teaser video that gives a quick rundown of our 10 trends. Special thanks to The Nursery, which made this video come to life. Credits Produced and directed by Kerri Doherty and Sean Stewart Animated by Josh Burggraf and Will […]

Today we released our sixth annual year-end forecast of key trends that will shape or significantly impact consumer behavior in the year ahead. An overriding theme in our 2011 report: technology, which is driving many of our trends and at the center of others. As devices become deeply ingrained in people’s lives, we’re seeing technology […]


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Things to Watch

  • Bloom
    June 29, 2015 | 11:32 am

    Bloom

    A new service called Bloom aims to bridge the generation gap using stripped-down technology. The service includes a minimal tablet display interface that seniors can place in a chosen room to receive updates from family, as well as a smart wristband that activates the display automatically when users approach it. Other family members who’ve downloaded Bloom can share photos and videos to their loved one’s stream using their mobile devices.

    Continue reading “Bloom” »

  • SecondHands
    June 25, 2015 | 12:02 pm

    SecondHands Small

    British online supermarket Ocado has announced its SecondHands program: a five-year project aiming to create an autonomous robotic warehouse employee. An example of our “Cognitive Technology” trend in this year’s Future 100 report, the project could revolutionize the way factories handle repairs, logistics and more, but comes with its share of challenges. Continue reading “SecondHands” »

  • Offices for the young at heart
    June 23, 2015 | 5:59 pm

    LegoModern offices, especially in the tech sector, have become known as adult playgrounds that foster creativity and collaboration. The image of millennials playing ping pong at work is its own meme in the age of The Social Network. And there’s a prevailing idea that the younger the workforce, the more cutting edge and productive the company.

    Continue reading “Offices for the young at heart” »

  • Transparency ratings
    June 22, 2015 | 4:23 pm

    Data

    The fight for digital privacy continues to gain momentum two years after Edward Snowden’s dramatic disclosures. But while most technology companies have made progress in protecting consumer data, some are lagging behind, according to the latest report from the Electronic Frontier FoundationContinue reading “Transparency ratings” »

  • Taste rewind
    June 19, 2015 | 5:29 pm

    Britney_Small

    Spotify’s new Taste Rewind feature is a music lover’s time machine. It’s a tool designed to help listeners discover “what you’d be jammin’ out to if you were born during a different decade.”

    Taste Rewind asks you to choose three of your favorite contemporary artists, then creates a personalized playlist representing each decade from the ‘60s on. Targeting a younger user base, the app plays on Millennials’ tendency to be nostalgic even about eras they never experienced. Continue reading “Taste rewind” »

  • Menswear’s delicate side
    June 17, 2015 | 5:13 pm

    DelicateMenswear

    Recent years have seen a surge in gender-neutral fashion, from luxury heavyweights such as Prada to cult favorite Hood By Air. But this week at London Collections Men, designers are offering a new twist: lace, ruffles and velvet, constructed in distinctly masculine shapes. Continue reading “Menswear’s delicate side” »

  • Co-working gets domestic
    June 16, 2015 | 5:28 pm

    WeWork

    Popular co-working space WeWork will soon launch WeLive—a project that combines WeWork’s famously fun work spaces with dorm-style micro apartments. A press release for WeLive describes the buildings as “neighborhoods,” featuring 200+ apartments with shared commercial-grade kitchens and community spaces, along with several floors of office space. Continue reading “Co-working gets domestic” »

  • Native American dining
    June 11, 2015 | 1:56 pm

    native-american-food-truck-small

    Although it’s easy to sample the cuisines of Ethiopia or Vietnam in most major US cities, Native American restaurants are practically nonexistent. However, with the rise of locavore movements and interest in pre-industrial foods from the likes of the paleo crowd, the indigenous cuisines of the United States could be ready to claim their rightful place in today’s food culture. Continue reading “Native American dining” »

  • Time-travel media
    June 8, 2015 | 5:13 pm

    Future Chronicles

    The Future Chronicles, currently raising money on Kickstarter, bills itself as the “first magazine ever that travels through time.” Created by German agency Hyperraum, the magazine aims to explore both the past and the future through creative narration and design.

    Continue reading “Time-travel media” »

  • Invisible wearables
    June 2, 2015 | 4:12 pm

    Project Jacquard

    A new initiative announced at Google’s annual developers conference is making waves in the wearable tech world. Project Jacquard, launched in collaboration with Levi’s, makes touch interfaces more wearable than ever by weaving them directly into traditional textiles. This high-tech fabric is made of conductive thread that can respond to touch signals like swipes and taps, and sync up with a smartphone to execute basic functions. Digiday calls the innovation “Google Glass for your ass.”

    Continue reading “Invisible wearables” »

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