posts tagged ‘Non-Commitment Culture

-The Economist takes a look at how IBM and other tech firms are turning their attention to Africa. -Fast Company releases its “World’s 50 Most Innovative Companies” list. -A New York Times writer examines the rise of mass connoisseurship, with Americans now taking a highly discriminating approach to everything from cupcakes to cars. -In the […]

Vodafone’s new Red Hot plan lets U.K. customers rent rather than buy their mobile phone and trade it in annually. Participants choose among several high-end phones, pay a monthly fee (covering calls and texts, 2GB of data and insurance), then trade in the phone after a year. This ties into our trend Non-Commitment Culture (consumers […]

A year ago we wrote about the curated subscription companies popping up, an e-commerce model that fit with three of our 10 Trends for 2011: Non-Commitment Culture, Hyper-Personalization and the Urgency Economy. These monthly services were focused around women’s fashion and beauty, (e.g., ShoeDazzle, JewelMint, Birchbox), but we expected that the idea would quickly expand […]

-The AP examines the “outsize role” Twitter is expected to play in this year’s U.S. presidential election. -The Economist looks at why Google may be the “single biggest private-sector influence on Africa.” -In a book excerpt, author Daniel Gross examines the idea that “Americans are getting used to the idea of renting the good life,” […]

Old-fashioned monthly subscription services—think Meat of the Month’s modern makeover—are on the upswing, as The New York Times recently noted. Subscribers to New York-based startup Birchbox, for example, fill out online beauty profiles, then pay $10 a month to receive a “birch box” filled with suitable sample-size makeup and skin care products; customers can buy full-size […]

One of our “10 Trends for 2011” is the emergence of a post-recession Non-Commitment Culture. Now more than ever, consumers are reluctant to commit to discretionary or big-ticket purchases. Flexibility is the way to a customer’s heart—or wallet. Verizon FiOS is capitalizing on this trend with its contract-free plan. This offer allows Verizon customers to […]

Today there’s a seemingly insatiable desire for experiences that afford the opportunity for a real-time social media broadcast that communicates to the social graph just how cutting-edge we are. Be it a sample sale, an exclusive concert or a restaurant opening, part of the enjoyment of these experiences is to create some envy in others. Conceptually coined […]

The idea of ownership is gradually becoming less desirable and, for things like homes and cars, more out of reach. “We’ve reached the limits of what George W. Bush used to call the ‘ownership society,’” writes professor Richard Florida, author of The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity. We’re shifting […]

As a companion to our 88-page trends forecast for the year ahead, we’ve created a 2-minute teaser video that gives a quick rundown of our 10 trends. Special thanks to The Nursery, which made this video come to life. Credits Produced and directed by Kerri Doherty and Sean Stewart Animated by Josh Burggraf and Will […]

Today we released our sixth annual year-end forecast of key trends that will shape or significantly impact consumer behavior in the year ahead. An overriding theme in our 2011 report: technology, which is driving many of our trends and at the center of others. As devices become deeply ingrained in people’s lives, we’re seeing technology […]


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Things to Watch

  • Bistro In Vitro
    May 26, 2015 | 3:59 pm

    In Vitro Ice Cream

    A new virtual restaurant is serving up “food for thought,” using design to explore a range of possible futures for human interaction with meat. The project, dubbed Bistro In Vitro, takes the far-out idea of in-vitro meat and situates it within the world of online gastronomy as we know it—amid menus, chef interviews, critical reviews and the like.

    Continue reading “Bistro In Vitro” »

  • Bio-responsive spaces
    May 19, 2015 | 4:48 pm

    DynamicSanctuary

    At last week’s Sight Unseen Offsite event in New York, Ford partnered with indie design studio The Principals to create the “Dynamic Sanctuary.” The sanctuary is a sculptural space made out of plastic, Plexiglas and LED lights that connect to a heart rate monitor and fade in and out based on the wearer’s pulse. The space was meant to be a haven from the chaos of daily life and a “poetic metaphor for the design ideas behind Ford’s 2015 Edge vehicle,” said Sight Unseen.

    Continue reading “Bio-responsive spaces” »

  • Rosé’s normcore moment
    May 14, 2015 | 12:21 pm

    Rosé

    As summer nears, once again we’re on the cusp of “rosé season.” While late spring often sees attempts to elevate the red-headed stepchild of the wine world into a product worthy of connoisseurship, this year something different is afoot: a knowing celebration of rosé’s bland charm.

    For perhaps the first time, a wine label is emerging from the self-aware world of Instagram—and, no surprise, it’s a rosé. Continue reading “Rosé’s normcore moment” »

  • Snapchat TV
    May 12, 2015 | 5:25 pm

    Snapchat

    This summer, TV’s highest-paid female actress, Sofia Vergara, will star in a reality series launching exclusively on Snapchat. The series, titled Vergaraland, is co-produced by Fusion and Vergara’s production company, Latin World Entertainment. It will tell the story of her Hollywood life through the eyes of her 24-year-old son.

    Continue reading “Snapchat TV” »

  • Virtual reality theme parks
    May 11, 2015 | 4:12 pm

    TheVoid

    Some worry that the coming age of virtual reality could lead to an epidemic of digital shut-ins—why leave the house when you can “be” anywhere with the touch of a button? The Void, however, imagines a social space where virtual reality might draw people together—a 21st century take on the classic video arcade.

    Continue reading “Virtual reality theme parks” »

  • Intangibles
    May 7, 2015 | 6:37 pm

    Intangibles

    How much would you pay for a snap? A voicemail?

    Walker Art Center in Minneapolis has launched an online shop that could be considered a conceptual art piece itself. The shop sells what Walker calls “intangibles”—ephemeral, digital commodities such as personalized ringtones or custom avatars to use on social media. Prices range from $1.99 to nearly $4,000, for a virtual ocean-view property on the platform Second Life.

    Continue reading “Intangibles” »

  • WhatsApp marketing
    May 6, 2015 | 4:32 pm

    Clarks

    Clarks shoes in the UK recently launched a WhatsApp campaign to bring the brand to life for its fans. The campaign asked users to add three characters to their contact lists—“some of culture’s greatest innovators, rebels and fashion icons”—who were all fans of the shoes. The characters then sent messages, videos and Spotify playlists through the app, telling the brand’s story while interacting with Clarks enthusiasts.

    Continue reading “WhatsApp marketing” »

  • Facebook’s Anthology
    April 30, 2015 | 4:20 pm

    FacebookVideo small

    Video is king on social media—more than 4 billion are viewed per day on Facebook alone. To capitalize on that, Facebook has just introduced Anthology, a partnership with seven media companies with the aim of creating unskippable ads.

    Continue reading “Facebook’s Anthology” »

  • MyIdol
    April 27, 2015 | 4:55 pm

    MyIdol

    Social media is abuzz with tiny pole dancers. And rock stars. And pandas. All thanks to an app that takes the humble selfie to new heights of playful absurdity—and in 3D, no less.

    Continue reading “MyIdol” »

  • Tindergram
    April 17, 2015 | 11:03 am

    Tinder Instagram

    Swiping just got more interesting—with its latest update, Tinder lets users browse the Instagram feeds of their potential matches. The pairing (which, Adweek notes, seemed inevitable) offers “a sort of social diary, co-written by your friends and family” to help people better stalk their dates.

    Continue reading “Tindergram” »

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