posts tagged ‘Objectifying Objects

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -An FT special report on South Korea includes a look at the growing influence of its pop culture and the expansion plans of hot messenger app KakaoTalk. -The Economist examines the recent […]

We’ve been talking about Objectifying Objects—fetishizing the physical and tactical as objects get replaced by digital/virtual counterparts—since putting it on our 100 Things to Watch in 2011 list; last March, our report “Embracing Analog” updated the idea. The latest manifestation of this trend: The new book S., conceived by the director-producer J.J. Abrams (Lost, among […]

Find our roundups collected in magazine form on Flipboard, the iOS and Android app; download the app to view this week’s edition here: http://flip.it/J6Fj -New York magazine mulls “What Does Manhood Mean in 2013?” citing from our own recent “State of Men” report. -The FT ponders how marketers will reach Millennials, given that they prefer on-demand […]

Our March report, “Embracing Analog: Why Physical Is Hot,” examined today’s urge to seek out physical objects and experiences as a countertrend to our digital lives. Two manifestations: the continuing vinyl revival and the somewhat unlikely return of cassettes. This week comes the first Cassette Store Day, a promotional event with participation in the U.S., […]

“Good digital, these days, you can hear something two miles away. But it doesn’t do the analog thing, which is warm and beautiful,” observed Lou Reed at a Cannes Lions International Festival of Creativity session on Thursday. His wide-ranging conversation with Grey Group worldwide creative director Tim Mellors covered the icon’s music, photography, poetry and […]

Find our roundups collected in magazine form on Flipboard, the iOS and Android app; download the app to view it here: http://flip.it/n7D37. -The FT’s “Responsible Business 2013” special report includes looks at how businesses are attempting to build in social value and lead consumers toward more responsible behavior. -Most Americans feel they’ve lost their privacy […]

Last week at a SXSW panel, our director of trendspotting, Ann Mack, outlined why, in a digital era, more people are embracing analog objects. As we noted last week, nostalgia is a key driver of this trend. Another is the appealing attributes of physical items that set them apart from digital products: Among other things, […]

-The Economist examines India’s next generation of tech entrepreneurs and why the sector hasn’t evolved faster. -The New York Times looks at the crushing impact of Italy’s severe recession on its smaller businesses. -“Russians, Asians and Arabs are rewriting the rules of European tourism,” reports The Guardian, with the continent hosting a new cohort of […]

At SXSW this week, our director of trendspotting, Ann Mack, outlined the enduring appeal of real-world, analog items in an increasingly digitized world. As we buy more apps, e-books and downloads, and as digital screens become our default interface with the world, we are increasingly seeking out physical objects and experiences. Nostalgia is one key […]

Paul Woolmington Frank Rose                   On Monday, I spoke on a SXSW Interactive panel, “Embracing Analog: Why Physical Is Hot,” along with Frank Rose, author of The Art of Immersion and correspondent for Wired, and marketing authority Paul Woolmington, co-founder of communications management consultancy Naked Communications Americas. […]


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  • Food literacy
    May 28, 2015 | 1:07 pm

    Food Education

    Childhood obesity and poor nutrition are endemic in low-income communities throughout the developed world. Solutions based on healthier school lunches and better access to grocery stores have helped, but progress has been slow. Now, nutrition advocates are turning to a new tool: education.

    Outreach tools in this new movement go beyond the classroom, from celebrity chef campaigns to non-profit restaurants. Continue reading “Food literacy” »

  • Bistro In Vitro
    May 26, 2015 | 3:59 pm

    In Vitro Ice Cream

    A new virtual restaurant is serving up “food for thought,” using design to explore a range of possible futures for human interaction with meat. The project, dubbed Bistro In Vitro, takes the far-out idea of in-vitro meat and situates it within the world of online gastronomy as we know it—amid menus, chef interviews, critical reviews and the like.

    Continue reading “Bistro In Vitro” »

  • Bio-responsive spaces
    May 19, 2015 | 4:48 pm

    DynamicSanctuary

    At last week’s Sight Unseen Offsite event in New York, Ford partnered with indie design studio The Principals to create the “Dynamic Sanctuary.” The sanctuary is a sculptural space made out of plastic, Plexiglas and LED lights that connect to a heart rate monitor and fade in and out based on the wearer’s pulse. The space was meant to be a haven from the chaos of daily life and a “poetic metaphor for the design ideas behind Ford’s 2015 Edge vehicle,” said Sight Unseen.

    Continue reading “Bio-responsive spaces” »

  • Rosé’s normcore moment
    May 14, 2015 | 12:21 pm

    Rosé

    As summer nears, once again we’re on the cusp of “rosé season.” While late spring often sees attempts to elevate the red-headed stepchild of the wine world into a product worthy of connoisseurship, this year something different is afoot: a knowing celebration of rosé’s bland charm.

    For perhaps the first time, a wine label is emerging from the self-aware world of Instagram—and, no surprise, it’s a rosé. Continue reading “Rosé’s normcore moment” »

  • Snapchat TV
    May 12, 2015 | 5:25 pm

    Snapchat

    This summer, TV’s highest-paid female actress, Sofia Vergara, will star in a reality series launching exclusively on Snapchat. The series, titled Vergaraland, is co-produced by Fusion and Vergara’s production company, Latin World Entertainment. It will tell the story of her Hollywood life through the eyes of her 24-year-old son.

    Continue reading “Snapchat TV” »

  • Virtual reality theme parks
    May 11, 2015 | 4:12 pm

    TheVoid

    Some worry that the coming age of virtual reality could lead to an epidemic of digital shut-ins—why leave the house when you can “be” anywhere with the touch of a button? The Void, however, imagines a social space where virtual reality might draw people together—a 21st century take on the classic video arcade.

    Continue reading “Virtual reality theme parks” »

  • Intangibles
    May 7, 2015 | 6:37 pm

    Intangibles

    How much would you pay for a snap? A voicemail?

    Walker Art Center in Minneapolis has launched an online shop that could be considered a conceptual art piece itself. The shop sells what Walker calls “intangibles”—ephemeral, digital commodities such as personalized ringtones or custom avatars to use on social media. Prices range from $1.99 to nearly $4,000, for a virtual ocean-view property on the platform Second Life.

    Continue reading “Intangibles” »

  • WhatsApp marketing
    May 6, 2015 | 4:32 pm

    Clarks

    Clarks shoes in the UK recently launched a WhatsApp campaign to bring the brand to life for its fans. The campaign asked users to add three characters to their contact lists—“some of culture’s greatest innovators, rebels and fashion icons”—who were all fans of the shoes. The characters then sent messages, videos and Spotify playlists through the app, telling the brand’s story while interacting with Clarks enthusiasts.

    Continue reading “WhatsApp marketing” »

  • Facebook’s Anthology
    April 30, 2015 | 4:20 pm

    FacebookVideo small

    Video is king on social media—more than 4 billion are viewed per day on Facebook alone. To capitalize on that, Facebook has just introduced Anthology, a partnership with seven media companies with the aim of creating unskippable ads.

    Continue reading “Facebook’s Anthology” »

  • MyIdol
    April 27, 2015 | 4:55 pm

    MyIdol

    Social media is abuzz with tiny pole dancers. And rock stars. And pandas. All thanks to an app that takes the humble selfie to new heights of playful absurdity—and in 3D, no less.

    Continue reading “MyIdol” »

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