posts tagged ‘Objectifying Objects

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -An FT special report on South Korea includes a look at the growing influence of its pop culture and the expansion plans of hot messenger app KakaoTalk. -The Economist examines the recent […]

We’ve been talking about Objectifying Objects—fetishizing the physical and tactical as objects get replaced by digital/virtual counterparts—since putting it on our 100 Things to Watch in 2011 list; last March, our report “Embracing Analog” updated the idea. The latest manifestation of this trend: The new book S., conceived by the director-producer J.J. Abrams (Lost, among […]

Find our roundups collected in magazine form on Flipboard, the iOS and Android app; download the app to view this week’s edition here: http://flip.it/J6Fj -New York magazine mulls “What Does Manhood Mean in 2013?” citing from our own recent “State of Men” report. -The FT ponders how marketers will reach Millennials, given that they prefer on-demand […]

Our March report, “Embracing Analog: Why Physical Is Hot,” examined today’s urge to seek out physical objects and experiences as a countertrend to our digital lives. Two manifestations: the continuing vinyl revival and the somewhat unlikely return of cassettes. This week comes the first Cassette Store Day, a promotional event with participation in the U.S., […]

“Good digital, these days, you can hear something two miles away. But it doesn’t do the analog thing, which is warm and beautiful,” observed Lou Reed at a Cannes Lions International Festival of Creativity session on Thursday. His wide-ranging conversation with Grey Group worldwide creative director Tim Mellors covered the icon’s music, photography, poetry and […]

Find our roundups collected in magazine form on Flipboard, the iOS and Android app; download the app to view it here: http://flip.it/n7D37. -The FT’s “Responsible Business 2013” special report includes looks at how businesses are attempting to build in social value and lead consumers toward more responsible behavior. -Most Americans feel they’ve lost their privacy […]

Last week at a SXSW panel, our director of trendspotting, Ann Mack, outlined why, in a digital era, more people are embracing analog objects. As we noted last week, nostalgia is a key driver of this trend. Another is the appealing attributes of physical items that set them apart from digital products: Among other things, […]

-The Economist examines India’s next generation of tech entrepreneurs and why the sector hasn’t evolved faster. -The New York Times looks at the crushing impact of Italy’s severe recession on its smaller businesses. -“Russians, Asians and Arabs are rewriting the rules of European tourism,” reports The Guardian, with the continent hosting a new cohort of […]

At SXSW this week, our director of trendspotting, Ann Mack, outlined the enduring appeal of real-world, analog items in an increasingly digitized world. As we buy more apps, e-books and downloads, and as digital screens become our default interface with the world, we are increasingly seeking out physical objects and experiences. Nostalgia is one key […]

Paul Woolmington Frank Rose                   On Monday, I spoke on a SXSW Interactive panel, “Embracing Analog: Why Physical Is Hot,” along with Frank Rose, author of The Art of Immersion and correspondent for Wired, and marketing authority Paul Woolmington, co-founder of communications management consultancy Naked Communications Americas. […]


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