posts tagged ‘parents

While researching our latest report, Meet the New Family, we asked consumer psychologist Kit Yarrow for her perspective on how changing family structures are affecting consumers, from today’s young parents to the growing population of solo dwellers. Yarrow, author of Decoding the New Consumer Mind: How and Why We Shop and Buy, also discussed how […]

JWT: Meet the New Modern Family (September 2014) from JWTIntelligence We’re all seeing examples of “modern family” in our own lives as social norms rapidly change, and chances are your own household diverts from tradition in some key ways. Yet many brands aren’t yet portraying the new reality of today’s families or fully speaking to […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -A New York Times interactive piece examines how the recession reshaped the U.S. economy, in 255 charts. -In Latin America, the Pacific-facing nations’ GDP growth is outpacing that of the Atlantic-facing ones, […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -A major new U.S. report on climate change warns that “this is not some distant problem of the future. This is a problem that is affecting Americans right now.” Gigaom’s Katie Fehrenbacher […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -With the NewFronts taking place in New York, the IAB’s Randall Rothenberg writes in Adweek that “marketers must embrace the transition into the post-television world.” The Economist and The New York Times take a […]

One of our 10 Trends for 2014 and Beyond is the idea that imperfection is taking on new appeal, providing a more unfiltered, human version of reality. While researching Proudly Imperfect, we talked with Jill Savage, whose book No More Perfect Moms urges mothers to “shelve their desires for perfection along with their insecurities of […]

Haptic technology—one of our 100 Things to Watch for 2014—uses stimulation like vibrations, small electrical charges or pressurized air to provide touch feedback, extending digital experiences into the physical realm. At the recent Mobile World Congress, Fujitsu showed a prototype tablet that uses ultrasonic vibrations to mimic the feel of textured surfaces, among other effects. […]

It’s time for brands to start acknowledging, reflecting and appreciating the complexity of modern man, as we discussed in last year’s The State of Men report. According to more recent research from JWT London, 43 percent of U.K. men agree that their gender is more well-rounded today than it used to be. Take the fact […]

As outlined in The End of Anonymity, one of our 10 Trends for 2014, tracking and leveraging consumer data is becoming a critical skill for brands at the same time that privacy concerns are on the rise. In researching how marketers can navigate successfully here, we talked to Jules Polonetsky of the Future of Privacy […]

There’s a “Mindful Revolution” under way, as the current cover of Time magazine puts it. Drawn to the idea of shutting out distractions and focusing on the moment, consumers are developing a quasi-Zen interest in Mindful Living, one of our 10 Trends for 2014. Although mindfulness is a state of being, some people are applying […]


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