posts tagged ‘Play as a Competitive Advantage

Modern offices, especially in the tech sector, have become known as adult playgrounds that foster creativity and collaboration. The image of millennials playing ping pong at work is its own meme in the age of The Social Network. And there’s a prevailing idea that the younger the workforce, the more cutting edge and productive the […]

Mindful Living, one of our 10 Trends for 2014 and Beyond, points to consumers developing a quasi-Zen desire to experience things in a more present, conscious way—that is, more mindfully. To explore this topic, we interviewed pioneering mindfulness researcher Ellen Langer, a Harvard psychology professor and author of 11 books, including the best-seller Mindfulness, which […]

Last week, Austin Kleon, the Texas-based “writer who draws,” helped kick off SXSWi with an opening keynote on creativity, inspiration and innovation. Kleon discussed themes from his latest book, Show Your Work!, which outlines how everyone—not just creative types—can put their work out into the world. His best-known book is Steal Like an Artist, billed […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -As urbanization accelerates in China, cultural traditions long nurtured in Chinese villages are under threat, reports The New York Times. -The Economist spotlights “a quiet boom” in African manufacturing as new industries […]

January 22, 2014

Antidote

Posted by: in Things To Watch

Adults will increasingly adopt for themselves the revitalized idea that kids should have plenty of unstructured play, which begets more imagination, creativity and innovation. This idea was among our 10 Trends for 2013, dubbed Play As a Competitive Advantage. In London, we recently noticed a good example of an organization that’s encouraging adult play. Billing […]

Find our roundups collected in magazine form on Flipboard, the iOS and Android app; download the app to view this week’s edition here: http://flip.it/Q2Gct. -According to a Nielsen study, more global consumers are willing to pay a premium for products from companies that give back to society. -The new “Meaningful Brands” report finds that Asia-Pacific […]

Today, I’m extremely excited to announce the launch of the JWTIntelligence iPad app, which brings our trends intelligence to life for the tablet. With the launch, we have now consolidated our trends research and analysis into a rich and robust package for the iPad—a first not only for us but for the ad industry as […]

This week Cannes is hosting its 60th annual advertising extravaganza, and we’ll be posting on some of the highlights. In a morning session today at the Cannes Lions International Festival of Creativity, Yahoo! VP Erin McPherson talked about the shift to video consumption online and on mobile. “Video is critical to Yahoo!’s vision,” said McPherson, […]

JWT Manila recently gave media and marketers a look at how JWT’s 10 Trends for 2013 are playing out in the Philippines. Some businesses, for example, are recognizing that play can be a competitive advantage and introducing it into the work environment. Trainstation is a training consultancy in Manila, Hong Kong and Singapore that fuses […]

Evian is tapping into one of our 10 Trends for 2013, the idea that adults will adopt for themselves the revitalized idea that kids should have plenty of unstructured play to balance out today’s plethora of organized and tech-based activities. Next week, as part of its “Live Young” campaign, the Danone brand is turning two […]


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