posts tagged ‘play

Kids will slide through a “Tunnel of Terror” and get slimy on “Mount Mud” in Tough Mudder’s new obstacle course for the 7-12 set. The endurance-challenge purveyor is partnering with European soft drink brand Britvic on Fruit Shoot Mini Mudder, with events planned for the U.S., the U.K. and Ireland. The concept caters to parents […]

January 22, 2014

Antidote

Posted by: in Things To Watch

Adults will increasingly adopt for themselves the revitalized idea that kids should have plenty of unstructured play, which begets more imagination, creativity and innovation. This idea was among our 10 Trends for 2013, dubbed Play As a Competitive Advantage. In London, we recently noticed a good example of an organization that’s encouraging adult play. Billing […]

-A new OECD report finds that in most of the developed world, women work more hours per day than men, if unpaid work is included. -From personal 3D printer ownership to self-driving cars, The Atlantic releases its list of 10 ideas that changed the world in 2012. -Covering everything from culture to politics, The Guardian […]

As a companion to our 171-page trends forecast for the year ahead, we’ve created a 2-minute teaser video that provides a quick rundown of our 10 trends. Special thanks to those who made this video come to life. Credits: Illustrator: Josh Burggraf Animator: Joseph Bennett Producer: Shira Brooks Audio engineer: Alan Friedman Voiceover: Alexandra Stieber […]

Today we released our eighth annual forecast of key trends that will shape or significantly impact consumer mindset and behavior in the near future. In this year’s report, new technology continues to take center stage, as we see major shifts tied to warp-speed developments in mobile, social and data technologies. Many of our trends reflect […]

Our July trend report, “Play As a Competitive Advantage,” argues that in a goal-oriented, tightly structured world, more people will come to see carefree, spontaneous play as beneficial. Adults across generations certainly agree that play should be part of their lives, with some wistfulness and nostalgia attached to the idea, as this data from our […]

Bernie DeKoven has made fun his career: He studies and lectures on the benefits of play, designs games and authored The Well-Played Game. He calls himself a fun theorist and named his website DeepFUN. When we talked to DeKoven while researching our July trend report, “Play As a Competitive Advantage,” he explained how he came […]

-The Economist takes a look at slowing growth in emerging markets. -The New York Times examines how “striking changes in family structure” are helping to drive America’s income divide. -A new study on carbon footprints finds that the average Chinese person is now almost on par with the average European, reports The Guardian. -The Wall […]

Our July trend trend report, “Play As a Competitive Advantage,” argues that in today’s tightly structured, goal-oriented world, we’ll be seeking to focus a little less on productivity and more on spontaneous play. For parents in particular, play is an inevitable part of child rearing, although it’s even harder to find the time for purposeless […]

For our July trend report, “Play As a Competitive Advantage,” we spoke with Dr. Stuart L. Brown, founder of the National Institute for Play and author of Play: How It Shapes the Brain, Opens the Imagination, and Invigorates the Soul. Brown trained in general and internal medicine, psychiatry and clinical research, and his years of […]


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