posts tagged ‘play

Kids will slide through a “Tunnel of Terror” and get slimy on “Mount Mud” in Tough Mudder’s new obstacle course for the 7-12 set. The endurance-challenge purveyor is partnering with European soft drink brand Britvic on Fruit Shoot Mini Mudder, with events planned for the U.S., the U.K. and Ireland. The concept caters to parents […]

January 22, 2014

Antidote

Posted by: in Things To Watch

Adults will increasingly adopt for themselves the revitalized idea that kids should have plenty of unstructured play, which begets more imagination, creativity and innovation. This idea was among our 10 Trends for 2013, dubbed Play As a Competitive Advantage. In London, we recently noticed a good example of an organization that’s encouraging adult play. Billing […]

-A new OECD report finds that in most of the developed world, women work more hours per day than men, if unpaid work is included. -From personal 3D printer ownership to self-driving cars, The Atlantic releases its list of 10 ideas that changed the world in 2012. -Covering everything from culture to politics, The Guardian […]

As a companion to our 171-page trends forecast for the year ahead, we’ve created a 2-minute teaser video that provides a quick rundown of our 10 trends. Special thanks to those who made this video come to life. Credits: Illustrator: Josh Burggraf Animator: Joseph Bennett Producer: Shira Brooks Audio engineer: Alan Friedman Voiceover: Alexandra Stieber […]

Today we released our eighth annual forecast of key trends that will shape or significantly impact consumer mindset and behavior in the near future. In this year’s report, new technology continues to take center stage, as we see major shifts tied to warp-speed developments in mobile, social and data technologies. Many of our trends reflect […]

Our July trend report, “Play As a Competitive Advantage,” argues that in a goal-oriented, tightly structured world, more people will come to see carefree, spontaneous play as beneficial. Adults across generations certainly agree that play should be part of their lives, with some wistfulness and nostalgia attached to the idea, as this data from our […]

Bernie DeKoven has made fun his career: He studies and lectures on the benefits of play, designs games and authored The Well-Played Game. He calls himself a fun theorist and named his website DeepFUN. When we talked to DeKoven while researching our July trend report, “Play As a Competitive Advantage,” he explained how he came […]

-The Economist takes a look at slowing growth in emerging markets. -The New York Times examines how “striking changes in family structure” are helping to drive America’s income divide. -A new study on carbon footprints finds that the average Chinese person is now almost on par with the average European, reports The Guardian. -The Wall […]

Our July trend trend report, “Play As a Competitive Advantage,” argues that in today’s tightly structured, goal-oriented world, we’ll be seeking to focus a little less on productivity and more on spontaneous play. For parents in particular, play is an inevitable part of child rearing, although it’s even harder to find the time for purposeless […]

For our July trend report, “Play As a Competitive Advantage,” we spoke with Dr. Stuart L. Brown, founder of the National Institute for Play and author of Play: How It Shapes the Brain, Opens the Imagination, and Invigorates the Soul. Brown trained in general and internal medicine, psychiatry and clinical research, and his years of […]


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Things to Watch

  • The sharing economy grows up
    March 3, 2015 | 3:30 pm

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    Hotel giant Starwood has bought in to the sharing economy. The group, which owns W Hotels, St. Regis and Sheraton, has announced a partnership with car service Uber in which every dollar spent by a guest on an Uber car earns points toward free rooms and other perks.

    Continue reading “The sharing economy grows up” »

  • Digital immersive exercise
    February 25, 2015 | 4:04 pm

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    Equinox’s new revved-up cycle class speaks to a growing exercise trend—digital immersion. This month the gym brand unveiled Pursuit, an immersive cycling concept, to limited U.S. gyms. Equinox describes the program as “an immersive studio cycling experience that uses groundbreaking gaming and data visualization to drive competition and inspire peak performance.”

    Continue reading “Digital immersive exercise” »

  • Science fare
    February 20, 2015 | 2:07 pm

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    The worlds of science, gastronomy and art are continuing to cross-pollinate—from edible conceptual art to molecular gastronomy “lab cafés” to synesthetic dining events. Café ArtScience in Cambridge, Mass., is a recent example. Opened late last year by David Edwards, a Harvard engineering professor, the café serves whiskey “fogs” through a special carafe that turns the liquor into vapor (which means consumers don’t take in any of the calories and feel none of the intoxicating effects).

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  • Aman’s authentic-luxe travel
    February 11, 2015 | 1:06 pm

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    As travelers continue to seek out authentic and unique experiences, hospitality brands keep raising the bar on hyper-localized offerings and exceptional access. Aman, for instance, is introducing a phinisi-style sailing ship in Indonesia, marrying the brand’s ultra-luxe sensibility with regional tradition. With an outdoor lounge and bar, the option to travel by motor, and air-conditioned cabins, the ship brings every modern comfort to an age-old means of navigating the Indonesian archipelago. Another Aman property, meanwhile, offers a dip into paleontology: Guests at Amangiri in southern Utah can join an official dig at the Grand Staircase-Escalante National Monument, working alongside fossil experts for a half-day. The cost of getting one’s hands dirty starts at $600. (Resulting Instagram images: priceless.) —Marian Berelowitz

    Image credit: Aman

  • Adidas’ ‘virtual line’
    February 5, 2015 | 6:55 pm

    Adidas

    Adidas’ new Confirmed app cleverly harnesses the fervor of collectors who normally line up for limited-edition shoes, moving fans onto a mobile platform. App users create an account, then get push notifications when hot new releases are on the way. Interested buyers in a given metro area—only New York City at launch—indicate their size and, if approved, receive details on where and when to pick up the shoes. An Adidas exec calls it a “virtual line.” In addition to collecting data on these super-fans, the app lets Adidas control which influencers get various styles, drives traffic to selected stores, builds additional buzz and cuts out secondary-market sellers armed with bots that secure advance orders. —Marian Berelowitz

    Image credit: Bloomberg

  • Adventurous play
    February 4, 2015 | 1:09 pm

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    Kids will slide through a “Tunnel of Terror” and get slimy on “Mount Mud” in Tough Mudder’s new obstacle course for the 7-12 set. The endurance-challenge purveyor is partnering with European soft drink brand Britvic on Fruit Shoot Mini Mudder, with events planned for the U.S., the U.K. and Ireland. The concept caters to parents looking to pry kids away from screens and get them moving—there’s now a CrossFit offshoot for kids, starting with preschoolers—in ways that are challenging and fun.

    Continue reading “Adventurous play” »

  • Rivals joining forces
    January 26, 2015 | 7:19 pm

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    Not long ago, a collaboration between two rival companies would have been seen as a counterintuitive and perhaps desperate measure. In 2015, however, BMW’s partnership with Volkswagen on fast-charging electric vehicle stations makes the automakers look self-confident, open and serious about sustainability and the common good.  Continue reading “Rivals joining forces” »

  • Virgin Hotels
    January 21, 2015 | 1:42 pm

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    Taking a cue from private clubs like Soho House—which now has outposts from Berlin to Chicago and Toronto—and cool hotel hangouts like the Ace, the first hotel under Virgin’s affordable-meets-aspirational banner houses a Commons Club. Offering “exclusivity for all,” the Commons hosts a “roundtable of ideas and indulgence” at a nightly social hour and includes a restaurant, bar and study area. Virgin marketing also taps into easyHotel lingo with the promise of no surprise fees and free wi-fi.

    Continue reading “Virgin Hotels” »

  • Google’s Ara phone
    January 16, 2015 | 11:51 am


    A new video from Google shows the latest prototype of its modular phone, which will launch this year in Puerto Rico. Project Ara emphasizes personalization—“What if you could make thoughtful choices about exactly what your phone does, and use it as a creative canvas to tell your own story?”—but the sustainability implications are also important.

    Continue reading “Google’s Ara phone” »

  • Nike taps into urban exploring
    January 5, 2015 | 1:13 pm

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    The city is the new terrain for Nike’s rebranded all-conditions gear, now named NikeLab ACG. Taking a cue from the urban exploration trend (“urbex”)—which involves venturing into unseen and generally off-limits structures and documenting the adventure—Nike says that “For today’s athletes, the city is the ultimate landscape,” complete with “modern obstacles” and many microclimates. Images show an intrepid explorer on a rooftop amid skyscrapers. The urban environment is now as challenging, intriguing and adventurous as the natural landscape.

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