posts tagged ‘Raging Against the Machine

As noted in our new mobile trends report, people are developing a love-hate relationship with our phones. We’ll see a “heads-up movement”—something we forecast in our 100 Things to Watch for 2014—as people try to become better attuned to their real-life environment. The video “Look Up” from Gary Turk, a British writer-director, dovetails perfectly with […]

I’m extremely excited to announce the 2014 version of the JWTIntelligence iPad app. With the launch, our trends research and analysis comes to life in a rich and robust package for the iPad. Features include: Access to an interactive version of JWT’s “10 Trends for 2014 and Beyond” that includes proprietary data, expert commentary, key […]

Alex Pang, a senior consultant at Strategic Business Insights in Silicon Valley, is a proponent of “contemplative computing,” which he defines as “learning to use information technologies in ways that help you be more focused and mindful, and protect you from being perpetually distracted.” Pang’s book, The Distraction Addiction, was published last year. We talked to […]

In the decade since Tan Le founded Emotiv Lifesciences, the company has become one of the leading players in the emerging market of low-cost electroencephalography (EEG) devices. One of these, the EPOC, is the brain wave-reading headset of choice for various developers of brain-controlled computer games and other applications. Emotiv recently raised $1.6 million on […]

Using ethnographic field studies, technology research, trend data and even science fiction, Brian David Johnson helps Intel develop an actionable 10- to 15-year vision for the future of technology. We talked to him last fall while researching one of our 10 Trends for 2014, Rage Against the Machine—the idea that as we move further into […]

Last week, Austin Kleon, the Texas-based “writer who draws,” helped kick off SXSWi with an opening keynote on creativity, inspiration and innovation. Kleon discussed themes from his latest book, Show Your Work!, which outlines how everyone—not just creative types—can put their work out into the world. His best-known book is Steal Like an Artist, billed […]

Canadians are on par with Americans and Brits when it comes to feeling anxious about their habits being tracked by companies (69 percent agree), and are also more likely to feel OK with the practice if it means more relevant offers (59 percent). These are among the findings of a recent study by JWT Canada […]

To bring our annual 10 Trends report to life, last week JWTIntelligence held our first Trends Salon, at JWT New York. The event brought together an array of the experts and influencers who provided input as we researched the report. This year’s trends forecast involves a lot of push and pull between consumers and technology: […]

For some, the slew of Internet-enabled products on view at the Consumer Electronics Show this week signaled new possibilities for serving and delighting consumers. For others—including U.S. Secretary of Commerce Penny Pritzker and some skeptical columnists—the flood of wearable tech and devices such as Mother, which tracks interaction with objects in the home, provoked concern. […]

One of our 10 Trends for 2011 was Eat, Pray, Tech: the idea that high-tech devices and services (and the skills to use them) are becoming as integral to people as food and clothing. Increasingly, however, we’re starting to question how readily we’ve welcomed technology into every corner of our lives. So we’re Raging Against […]


SIGN UP FOR OUR WEEKLY EMAIL NEWSLETTER:

10 Years of 10 Trends

The Future 100

Things to Watch

  • Bio-responsive spaces
    May 19, 2015 | 4:48 pm

    DynamicSanctuary

    At last week’s Sight Unseen Offsite event in New York, Ford partnered with indie design studio The Principals to create the “Dynamic Sanctuary.” The sanctuary is a sculptural space made out of plastic, Plexiglas and LED lights that connect to a heart rate monitor and fade in and out based on the wearer’s pulse. The space was meant to be a haven from the chaos of daily life and a “poetic metaphor for the design ideas behind Ford’s 2015 Edge vehicle,” said Sight Unseen.

    Continue reading “Bio-responsive spaces” »

  • Rosé’s normcore moment
    May 14, 2015 | 12:21 pm

    Rosé

    As summer nears, once again we’re on the cusp of “rosé season.” While late spring often sees attempts to elevate the red-headed stepchild of the wine world into a product worthy of connoisseurship, this year something different is afoot: a knowing celebration of rosé’s bland charm.

    For perhaps the first time, a wine label is emerging from the self-aware world of Instagram—and, no surprise, it’s a rosé. Continue reading “Rosé’s normcore moment” »

  • Snapchat TV
    May 12, 2015 | 5:25 pm

    Snapchat

    This summer, TV’s highest-paid female actress, Sofia Vergara, will star in a reality series launching exclusively on Snapchat. The series, titled Vergaraland, is co-produced by Fusion and Vergara’s production company, Latin World Entertainment. It will tell the story of her Hollywood life through the eyes of her 24-year-old son.

    Continue reading “Snapchat TV” »

  • Virtual reality theme parks
    May 11, 2015 | 4:12 pm

    TheVoid

    Some worry that the coming age of virtual reality could lead to an epidemic of digital shut-ins—why leave the house when you can “be” anywhere with the touch of a button? The Void, however, imagines a social space where virtual reality might draw people together—a 21st century take on the classic video arcade.

    Continue reading “Virtual reality theme parks” »

  • Intangibles
    May 7, 2015 | 6:37 pm

    Intangibles

    How much would you pay for a snap? A voicemail?

    Walker Art Center in Minneapolis has launched an online shop that could be considered a conceptual art piece itself. The shop sells what Walker calls “intangibles”—ephemeral, digital commodities such as personalized ringtones or custom avatars to use on social media. Prices range from $1.99 to nearly $4,000, for a virtual ocean-view property on the platform Second Life.

    Continue reading “Intangibles” »

  • WhatsApp marketing
    May 6, 2015 | 4:32 pm

    Clarks

    Clarks shoes in the UK recently launched a WhatsApp campaign to bring the brand to life for its fans. The campaign asked users to add three characters to their contact lists—“some of culture’s greatest innovators, rebels and fashion icons”—who were all fans of the shoes. The characters then sent messages, videos and Spotify playlists through the app, telling the brand’s story while interacting with Clarks enthusiasts.

    Continue reading “WhatsApp marketing” »

  • Facebook’s Anthology
    April 30, 2015 | 4:20 pm

    FacebookVideo small

    Video is king on social media—more than 4 billion are viewed per day on Facebook alone. To capitalize on that, Facebook has just introduced Anthology, a partnership with seven media companies with the aim of creating unskippable ads.

    Continue reading “Facebook’s Anthology” »

  • MyIdol
    April 27, 2015 | 4:55 pm

    MyIdol

    Social media is abuzz with tiny pole dancers. And rock stars. And pandas. All thanks to an app that takes the humble selfie to new heights of playful absurdity—and in 3D, no less.

    Continue reading “MyIdol” »

  • Tindergram
    April 17, 2015 | 11:03 am

    Tinder Instagram

    Swiping just got more interesting—with its latest update, Tinder lets users browse the Instagram feeds of their potential matches. The pairing (which, Adweek notes, seemed inevitable) offers “a sort of social diary, co-written by your friends and family” to help people better stalk their dates.

    Continue reading “Tindergram” »

  • Everlane’s Transparent City series
    April 8, 2015 | 2:33 pm

    Everlane LA

    “We call it Radical Transparency,” says e-tail startup Everlane. The company, known for its luxe basics, was built on the principle of disclosing production costs and keeping markups as low as possible. Now, Everlane has launched the Transparent City tour, a first-of-its-kind look at the inner workings of like-minded local companies. The kickoff event in LA brought guests behind the scenes with local bloggers, designers and chefs to learn about their creative inspiration. And, perhaps the culmination of the week — Everlane invited a select few on a tour of their factory, sharing the garment construction process from start to finish. The tour had a 300-person waitlist.

    Continue reading “Everlane’s Transparent City series” »

  • RSSArchive for Things to Watch »