posts tagged ‘Remixing Tradition

Americans are now largely open to seeing LGBT characters or couples in ads, as recent JWT research confirmed, and thus “advertising is coming out of the closet, with visible and innovative LGBT Pride campaigns from a diverse range of brands,” writes GLAAD’s Rich Ferraro in Brandchannel. One of the more notable campaigns this Pride month […]

I’m extremely excited to announce the 2014 version of the JWTIntelligence iPad app. With the launch, our trends research and analysis comes to life in a rich and robust package for the iPad. Features include: Access to an interactive version of JWT’s “10 Trends for 2014 and Beyond” that includes proprietary data, expert commentary, key […]

In the Name of Faith and Fun – JWT MENA Intelligence Report – April 2014 from JWT MEA JWT MEA A new report out from JWT’s Brand Intelligence MENA spotlights the growing cultural phenomenon of “Mipsterz”: young, hip and edgy Muslims who are paving the way for a new era of Muslim integration rather than […]

In February, we wrote about the trend of American brands painting a more diverse and inclusive portrait of America, from Cheerios to Coca-Cola. Then last month, Honey Maid launched a commercial featuring diverse families, including a same-sex couple and an interracial couple, giving rise to some backlash; the graham cracker brand soon issued a powerful […]

Canadians are on par with Americans and Brits when it comes to feeling anxious about their habits being tracked by companies (69 percent agree), and are also more likely to feel OK with the practice if it means more relevant offers (59 percent). These are among the findings of a recent study by JWT Canada […]

In the “everything goes” age, it may look a lot like tradition has been thrown out the window, but instead, traditions around the world are being remixed, updated and re-examined. We’ve termed this Remixing Tradition, one of our 10 Trends for 2014 and Beyond, and its effects are far-reaching. Across the Muslim world, for instance, […]

While it may look a lot like tradition has been thrown out the window in this everything-goes age, consumers are increasingly Remixing Tradition, as we report in our 10 Trends for 2014 and Beyond. Because life seems to be moving so fast, traditions old and new may be more important than ever, something to hold […]

To bring our annual 10 Trends report to life, last week JWTIntelligence held our first Trends Salon, at JWT New York. The event brought together an array of the experts and influencers who provided input as we researched the report. This year’s trends forecast involves a lot of push and pull between consumers and technology: […]

Mindfulness means being completely present in the here and now, with no distractions. The concept has been around for centuries, originating from Eastern philosophies, but today a number of factors are propelling more people toward the practice as consumers develop a quasi-Zen desire to experience everything in a more present, conscious way—a trend we termed […]

Remixing Tradition, one of our 10 Trends for 2014, is the idea that rather than discarding traditions, people are mashing up the old with the new to create their own recipes for what feels right. As part of this trend, people are coming to a new appreciation for old traditions—whether from their own or other […]


SIGN UP FOR OUR WEEKLY EMAIL NEWSLETTER:

10 Years of 10 Trends

The Future 100

Things to Watch

  • Bloom
    June 29, 2015 | 11:32 am

    Bloom

    A new service called Bloom aims to bridge the generation gap using stripped-down technology. The service includes a minimal tablet display interface that seniors can place in a chosen room to receive updates from family, as well as a smart wristband that activates the display automatically when users approach it. Other family members who’ve downloaded Bloom can share photos and videos to their loved one’s stream using their mobile devices.

    Continue reading “Bloom” »

  • SecondHands
    June 25, 2015 | 12:02 pm

    SecondHands Small

    British online supermarket Ocado has announced its SecondHands program: a five-year project aiming to create an autonomous robotic warehouse employee. An example of our “Cognitive Technology” trend in this year’s Future 100 report, the project could revolutionize the way factories handle repairs, logistics and more, but comes with its share of challenges. Continue reading “SecondHands” »

  • Offices for the young at heart
    June 23, 2015 | 5:59 pm

    LegoModern offices, especially in the tech sector, have become known as adult playgrounds that foster creativity and collaboration. The image of millennials playing ping pong at work is its own meme in the age of The Social Network. And there’s a prevailing idea that the younger the workforce, the more cutting edge and productive the company.

    Continue reading “Offices for the young at heart” »

  • Transparency ratings
    June 22, 2015 | 4:23 pm

    Data

    The fight for digital privacy continues to gain momentum two years after Edward Snowden’s dramatic disclosures. But while most technology companies have made progress in protecting consumer data, some are lagging behind, according to the latest report from the Electronic Frontier FoundationContinue reading “Transparency ratings” »

  • Taste rewind
    June 19, 2015 | 5:29 pm

    Britney_Small

    Spotify’s new Taste Rewind feature is a music lover’s time machine. It’s a tool designed to help listeners discover “what you’d be jammin’ out to if you were born during a different decade.”

    Taste Rewind asks you to choose three of your favorite contemporary artists, then creates a personalized playlist representing each decade from the ‘60s on. Targeting a younger user base, the app plays on Millennials’ tendency to be nostalgic even about eras they never experienced. Continue reading “Taste rewind” »

  • Menswear’s delicate side
    June 17, 2015 | 5:13 pm

    DelicateMenswear

    Recent years have seen a surge in gender-neutral fashion, from luxury heavyweights such as Prada to cult favorite Hood By Air. But this week at London Collections Men, designers are offering a new twist: lace, ruffles and velvet, constructed in distinctly masculine shapes. Continue reading “Menswear’s delicate side” »

  • Co-working gets domestic
    June 16, 2015 | 5:28 pm

    WeWork

    Popular co-working space WeWork will soon launch WeLive—a project that combines WeWork’s famously fun work spaces with dorm-style micro apartments. A press release for WeLive describes the buildings as “neighborhoods,” featuring 200+ apartments with shared commercial-grade kitchens and community spaces, along with several floors of office space. Continue reading “Co-working gets domestic” »

  • Native American dining
    June 11, 2015 | 1:56 pm

    native-american-food-truck-small

    Although it’s easy to sample the cuisines of Ethiopia or Vietnam in most major US cities, Native American restaurants are practically nonexistent. However, with the rise of locavore movements and interest in pre-industrial foods from the likes of the paleo crowd, the indigenous cuisines of the United States could be ready to claim their rightful place in today’s food culture. Continue reading “Native American dining” »

  • Time-travel media
    June 8, 2015 | 5:13 pm

    Future Chronicles

    The Future Chronicles, currently raising money on Kickstarter, bills itself as the “first magazine ever that travels through time.” Created by German agency Hyperraum, the magazine aims to explore both the past and the future through creative narration and design.

    Continue reading “Time-travel media” »

  • Invisible wearables
    June 2, 2015 | 4:12 pm

    Project Jacquard

    A new initiative announced at Google’s annual developers conference is making waves in the wearable tech world. Project Jacquard, launched in collaboration with Levi’s, makes touch interfaces more wearable than ever by weaving them directly into traditional textiles. This high-tech fabric is made of conductive thread that can respond to touch signals like swipes and taps, and sync up with a smartphone to execute basic functions. Digiday calls the innovation “Google Glass for your ass.”

    Continue reading “Invisible wearables” »

  • RSSArchive for Things to Watch »