posts tagged ‘Remixing Tradition

Americans are now largely open to seeing LGBT characters or couples in ads, as recent JWT research confirmed, and thus “advertising is coming out of the closet, with visible and innovative LGBT Pride campaigns from a diverse range of brands,” writes GLAAD’s Rich Ferraro in Brandchannel. One of the more notable campaigns this Pride month […]

I’m extremely excited to announce the 2014 version of the JWTIntelligence iPad app. With the launch, our trends research and analysis comes to life in a rich and robust package for the iPad. Features include: Access to an interactive version of JWT’s “10 Trends for 2014 and Beyond” that includes proprietary data, expert commentary, key […]

In the Name of Faith and Fun – JWT MENA Intelligence Report – April 2014 from JWT MEA JWT MEA A new report out from JWT’s Brand Intelligence MENA spotlights the growing cultural phenomenon of “Mipsterz”: young, hip and edgy Muslims who are paving the way for a new era of Muslim integration rather than […]

In February, we wrote about the trend of American brands painting a more diverse and inclusive portrait of America, from Cheerios to Coca-Cola. Then last month, Honey Maid launched a commercial featuring diverse families, including a same-sex couple and an interracial couple, giving rise to some backlash; the graham cracker brand soon issued a powerful […]

Canadians are on par with Americans and Brits when it comes to feeling anxious about their habits being tracked by companies (69 percent agree), and are also more likely to feel OK with the practice if it means more relevant offers (59 percent). These are among the findings of a recent study by JWT Canada […]

In the “everything goes” age, it may look a lot like tradition has been thrown out the window, but instead, traditions around the world are being remixed, updated and re-examined. We’ve termed this Remixing Tradition, one of our 10 Trends for 2014 and Beyond, and its effects are far-reaching. Across the Muslim world, for instance, […]

While it may look a lot like tradition has been thrown out the window in this everything-goes age, consumers are increasingly Remixing Tradition, as we report in our 10 Trends for 2014 and Beyond. Because life seems to be moving so fast, traditions old and new may be more important than ever, something to hold […]

To bring our annual 10 Trends report to life, last week JWTIntelligence held our first Trends Salon, at JWT New York. The event brought together an array of the experts and influencers who provided input as we researched the report. This year’s trends forecast involves a lot of push and pull between consumers and technology: […]

Mindfulness means being completely present in the here and now, with no distractions. The concept has been around for centuries, originating from Eastern philosophies, but today a number of factors are propelling more people toward the practice as consumers develop a quasi-Zen desire to experience everything in a more present, conscious way—a trend we termed […]

Remixing Tradition, one of our 10 Trends for 2014, is the idea that rather than discarding traditions, people are mashing up the old with the new to create their own recipes for what feels right. As part of this trend, people are coming to a new appreciation for old traditions—whether from their own or other […]


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