posts tagged ‘research

During research for our 2013 report “The State of Men,” which examines shifts in male roles, behavior, attitudes and mindsets, we interviewed Andy Tu, SVP of marketing at Break Media. Last week, we caught up again with Tu, now EVP of marketing for Defy Media (a merger between Break Media and Alloy Digital), to discuss […]

-This week we released our eighth annual year-end forecast of trends that will shape or significantly impact consumer mindset and behavior into the near future. Click here to watch a two-minute teaser video about our 10 Trends for 2013, here to read the Executive Summary and here to purchase the report. -BrandZ released its annual […]

Our new report on social good examines, among other things, what consumers expect of corporations when it comes to CSR. Our research, conducted in the U.S., the U.K. and Canada, shows some cynicism about these efforts and a desire for greater accountability from brands involved in cause marketing as well as nonprofits. About half of […]

Our new report on social commerce examines how retailers are overlaying the social graph on e-commerce: showing shoppers who sign in using their Facebook accounts what friends have bought or recommended and serving up more tailored experiences. One challenge here for brands will be to tread the fine line between refining the experience for consumers […]

This word cloud shows how young Brazilians today see their generation—as dreamers (“sonhadora”), but also very much as consumerists (“consumista”), as fighters (“batalhadora”), and as responsible, creative, communicative and happy. This was among the findings of the Brazilian Dream Project, an extensive study of 18- to 24-year-olds recently released by the Brazilian research company Box1824 […]

Recently, we wrote about a groundswell of interest in happiness—the focus of everything from books and nonprofits to branding—including a drive by some governments to measure a different kind of progress than what’s reflected by GDP, such as the U.K.’s National Well-being Project. Recently, the Organization for Economic Co-operation and Development (OECD) widened its mission […]

Visa’s new Memory Mapper Facebook app allows its cardholders to share pictures, videos and captions from their travels with their online social networks. “Our understanding of how consumers travel today” inspired the app, says a Visa exec in a press release, noting that “travel planning and booking is inherently an online and increasingly social experience.” […]

-Fast Company lists the 100 most creative people in business. -A report on the “Rise of the Global Middle Class” from The Christian Science Monitor looks at some of the political, economic and environmental implications of a near future when, for the first time, people living in poverty will be a minority. -With housing prices booming […]

Twentieth anniversaries tend to mark the beginning of the nostalgia phase, and a number of defining pop culture totems for Generation X (ages 34-46) are hitting that landmark this year: Lollapalooza, Nirvana’s Nevermind, Sonic the Hedgehog and Slacker. That indie movie by Richard Linklater is now getting a 23-director remake, due out in late summer. […]

While researching our May report on FOMO, we interviewed sociologist Marc A. Smith, who specializes in the social organization of online communities and computer-mediated interaction. He founded and managed the Community Technologies Group at Microsoft Research and led the development of social media reporting and analysis tools for Telligent Systems. Now Smith leads the Connected […]


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  • Crossing ‘the digital divide’
    March 19, 2015 | 4:24 pm

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    In a piece on an 82-year-old going online for the first time, The Washington Post called attention to a rising issue—the divide between those who use the Internet and those who don’t (13% in the U.S., and 41% among senior citizens).

    Continue reading “Crossing ‘the digital divide’” »

  • Incremental saving and giving
    March 11, 2015 | 1:51 pm

    Call it progress or just laziness—apps are popping up that harness our small change and put it to better use. Acorns, dubbed “the Tinder of investing,” links to a user’s debit or credit card and rounds up to the nearest dollar on every purchase. The app then takes that spare change and invests it in a portfolio of the user’s choice—portfolios range from low to high risk (and reward). Or users can opt to let Acorns choose for them based on their age, goals, income and other factors. Meanwhile, apps like Qapital and Digit facilitate regular small transfers from checking to savings, and banks themselves are getting on the incremental savings bandwagon. (See: Bank of America’s Keep the Change and Wells Fargo’s Way2Save.)

    Continue reading “Incremental saving and giving” »

  • Augmenting sleep
    March 9, 2015 | 12:02 pm

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    Digital platforms are already integrated into our every waking minute—now they’re moving into our sleep. A spate of apps and devices aim to aid and facilitate better sleep, from ambient lamps to a lucid dreaming sleep mask to an app that wakes you up with a phone call from a stranger.

    Continue reading “Augmenting sleep” »

  • The sharing economy grows up
    March 3, 2015 | 3:30 pm

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    Hotel giant Starwood has bought in to the sharing economy. The group, which owns W Hotels, St. Regis and Sheraton, has announced a partnership with car service Uber in which every dollar spent by a guest on an Uber car earns points toward free rooms and other perks.

    Continue reading “The sharing economy grows up” »

  • Digital immersive exercise
    February 25, 2015 | 4:04 pm

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    Equinox’s new revved-up cycle class speaks to a growing exercise trend—digital immersion. This month the gym brand unveiled Pursuit, an immersive cycling concept, to limited U.S. gyms. Equinox describes the program as “an immersive studio cycling experience that uses groundbreaking gaming and data visualization to drive competition and inspire peak performance.”

    Continue reading “Digital immersive exercise” »

  • Science fare
    February 20, 2015 | 2:07 pm

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    The worlds of science, gastronomy and art are continuing to cross-pollinate—from edible conceptual art to molecular gastronomy “lab cafés” to synesthetic dining events. Café ArtScience in Cambridge, Mass., is a recent example. Opened late last year by David Edwards, a Harvard engineering professor, the café serves whiskey “fogs” through a special carafe that turns the liquor into vapor (which means consumers don’t take in any of the calories and feel none of the intoxicating effects).

    Continue reading “Science fare” »

  • Aman’s authentic-luxe travel
    February 11, 2015 | 1:06 pm

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    As travelers continue to seek out authentic and unique experiences, hospitality brands keep raising the bar on hyper-localized offerings and exceptional access. Aman, for instance, is introducing a phinisi-style sailing ship in Indonesia, marrying the brand’s ultra-luxe sensibility with regional tradition. With an outdoor lounge and bar, the option to travel by motor, and air-conditioned cabins, the ship brings every modern comfort to an age-old means of navigating the Indonesian archipelago. Another Aman property, meanwhile, offers a dip into paleontology: Guests at Amangiri in southern Utah can join an official dig at the Grand Staircase-Escalante National Monument, working alongside fossil experts for a half-day. The cost of getting one’s hands dirty starts at $600. (Resulting Instagram images: priceless.) —Marian Berelowitz

    Image credit: Aman

  • Adidas’ ‘virtual line’
    February 5, 2015 | 6:55 pm

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    Adidas’ new Confirmed app cleverly harnesses the fervor of collectors who normally line up for limited-edition shoes, moving fans onto a mobile platform. App users create an account, then get push notifications when hot new releases are on the way. Interested buyers in a given metro area—only New York City at launch—indicate their size and, if approved, receive details on where and when to pick up the shoes. An Adidas exec calls it a “virtual line.” In addition to collecting data on these super-fans, the app lets Adidas control which influencers get various styles, drives traffic to selected stores, builds additional buzz and cuts out secondary-market sellers armed with bots that secure advance orders. —Marian Berelowitz

    Image credit: Bloomberg

  • Adventurous play
    February 4, 2015 | 1:09 pm

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    Kids will slide through a “Tunnel of Terror” and get slimy on “Mount Mud” in Tough Mudder’s new obstacle course for the 7-12 set. The endurance-challenge purveyor is partnering with European soft drink brand Britvic on Fruit Shoot Mini Mudder, with events planned for the U.S., the U.K. and Ireland. The concept caters to parents looking to pry kids away from screens and get them moving—there’s now a CrossFit offshoot for kids, starting with preschoolers—in ways that are challenging and fun.

    Continue reading “Adventurous play” »

  • Rivals joining forces
    January 26, 2015 | 7:19 pm

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    Not long ago, a collaboration between two rival companies would have been seen as a counterintuitive and perhaps desperate measure. In 2015, however, BMW’s partnership with Volkswagen on fast-charging electric vehicle stations makes the automakers look self-confident, open and serious about sustainability and the common good.  Continue reading “Rivals joining forces” »

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