posts tagged ‘research

During research for our 2013 report “The State of Men,” which examines shifts in male roles, behavior, attitudes and mindsets, we interviewed Andy Tu, SVP of marketing at Break Media. Last week, we caught up again with Tu, now EVP of marketing for Defy Media (a merger between Break Media and Alloy Digital), to discuss […]

-This week we released our eighth annual year-end forecast of trends that will shape or significantly impact consumer mindset and behavior into the near future. Click here to watch a two-minute teaser video about our 10 Trends for 2013, here to read the Executive Summary and here to purchase the report. -BrandZ released its annual […]

Our new report on social good examines, among other things, what consumers expect of corporations when it comes to CSR. Our research, conducted in the U.S., the U.K. and Canada, shows some cynicism about these efforts and a desire for greater accountability from brands involved in cause marketing as well as nonprofits. About half of […]

Our new report on social commerce examines how retailers are overlaying the social graph on e-commerce: showing shoppers who sign in using their Facebook accounts what friends have bought or recommended and serving up more tailored experiences. One challenge here for brands will be to tread the fine line between refining the experience for consumers […]

This word cloud shows how young Brazilians today see their generation—as dreamers (“sonhadora”), but also very much as consumerists (“consumista”), as fighters (“batalhadora”), and as responsible, creative, communicative and happy. This was among the findings of the Brazilian Dream Project, an extensive study of 18- to 24-year-olds recently released by the Brazilian research company Box1824 […]

Recently, we wrote about a groundswell of interest in happiness—the focus of everything from books and nonprofits to branding—including a drive by some governments to measure a different kind of progress than what’s reflected by GDP, such as the U.K.’s National Well-being Project. Recently, the Organization for Economic Co-operation and Development (OECD) widened its mission […]

Visa’s new Memory Mapper Facebook app allows its cardholders to share pictures, videos and captions from their travels with their online social networks. “Our understanding of how consumers travel today” inspired the app, says a Visa exec in a press release, noting that “travel planning and booking is inherently an online and increasingly social experience.” […]

-Fast Company lists the 100 most creative people in business. -A report on the “Rise of the Global Middle Class” from The Christian Science Monitor looks at some of the political, economic and environmental implications of a near future when, for the first time, people living in poverty will be a minority. -With housing prices booming […]

Twentieth anniversaries tend to mark the beginning of the nostalgia phase, and a number of defining pop culture totems for Generation X (ages 34-46) are hitting that landmark this year: Lollapalooza, Nirvana’s Nevermind, Sonic the Hedgehog and Slacker. That indie movie by Richard Linklater is now getting a 23-director remake, due out in late summer. […]

While researching our May report on FOMO, we interviewed sociologist Marc A. Smith, who specializes in the social organization of online communities and computer-mediated interaction. He founded and managed the Community Technologies Group at Microsoft Research and led the development of social media reporting and analysis tools for Telligent Systems. Now Smith leads the Connected […]


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