posts tagged ‘retail

-Business of Fashion explores nutricosmetics—digestible beauty products that are expected to become a $7.4 billion industry by 2020. -In a special report dubbed “Food and the new east,” The Calvert Journal explores the changing palate of Eastern Europe. -As YouTube celebrity proliferates, The Kernel asks, “Can Hollywood turn YouTubers into movie stars?” -A writer for Fusion looks […]

A new brand called Abstract_ aims to give people ultra-customized looks based on their emotions. Danish designers Julie Helles Eriksen, Bjorn Karmann and Kristine Boesen have developed a way to use facial recognition technology to translate emotions into textile patterns, which customers can arrange onto various looks.

-“Is velfie the new selfie?” asks StepFeed, spotlighting the video craze sweeping the Middle East. -Maxim looks at developments in the burgeoning field of VR travel. -Artificial intelligence has made huge strides in recent years, but researchers have yet to imbue machines with a sense of humor, reports MIT Technology Review. -The FT looks at […]

July 13, 2015

Cannes diary

Posted by: in Europe

This year marked the 62nd Cannes Lions International Festival of Creativity. In many ways the event has started to sprawl into SXSW Interactive territory in terms of big name celebrities, bulging fragmented schedules, and uber-networking. This year was marked by celebrity speakers including Monica Lewinsky, Pharrell Williams, Jamie Oliver, Marilyn Manson and Viola Davis. As […]

-Business of Fashion charts the “Asian-ification” of beauty as Asian brands become key global players and influencers. -In the midst of California’s drought, consumers are adapting cooking to use less water, reports The New York Times. -BuzzFeed looks at the rocky path of today’s cereal brands and how the industry plans to revive itself. -BBC spotlights […]

July 6, 2015

Kenzo Totem

Posted by: in Things To Watch

This summer, Parisian fashion label Kenzo premieres its collection of unisex fragrances, Totem. Priced lower than the brand’s other fragrances, the new collection targets younger consumers who value diversity and eschew gender stereotypes, putting the brand in an ideal position to succeed with generation Z.

-With Facebook and Apple News integrating articles seamlessly into their platforms, the Financial Times looks at the future of publishing and whether news organizations can adapt. -“Marriage equality in the US is about to create a $2.6 billion wedding boom,” predicts Quartz. -The New York Times examines how global fashion retailers are capitalizing on the […]

-2015 has been a breakthrough year in transgender visibility. Writing for Adweek, transgender advertising industry veteran Chris Edwards helps marketers navigate the gender identity conversation. -We are spending half our waking lives consuming media, according to a report outlined in Quartz. -As agencies plan biometric data visualizations for Cannes Lions, Adweek looks at how brands […]

A new wave of technology companies is finally—some would say inevitably—getting into the mobile commerce game. Instagram and Pinterest have both recently launched “buy buttons.” Even Google, which has long allowed retail rivals such as Amazon to dominate mobile commerce, recently announced that it will display shoppable links alongside mobile searches. More searches now happen […]

Today’s teenagers are the most digitally adept generation of adolescents in history. But if retailers think this means they can reach generation Z with an all-digital, all-the-time approach to purchasing, they need to think again. Our recent poll of generation Z—a survey of 12- to 19-year-olds by SONAR™, J. Walter Thompson’s proprietary research unit—revealed that […]


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