posts tagged ‘retooling for an aging world

When Marie Stafford and her Planning Foresight group at JWT London started researching consumers in their 50s and 60s last year, most of the Boomers they talked to couldn’t have been more different from the stereotypes so prevalent in media and advertising. We talked to Stafford about her findings while researching Retooling for an Aging […]

January 14, 2015

10 Years of 10 Trends

Posted by: in North America

Ten years ago, J. Walter Thompson made the pioneering move to set up what we now call JWTIntelligence, with the purpose of identifying global consumer trends and interpreting what they mean for brands. In the years since, our annual “10 Trends” report has become widely known. To celebrate a decade of “10 Trends,” our latest […]

Silicon Valley’s laser focus on ideas geared to young consumers has been a hot topic since a New Yorker essay last year (“the hottest tech start-ups are solving all the problems of being twenty years old, with cash on hand”) and a New York Times Magazine piece (“Silicon Valley’s Youth Problem”) last March. But as […]

Stephanie Coontz, a professor at The Evergreen State College in Washington state and director of research and public education at the Council on Contemporary Families, has written widely on marriage and family life. A recent New York Times column, for instance, explored “the new instability” in family life due to rising socioeconomic inequality coupled with greater […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -The Economist’s special report on advertising and technology looks at how tech is changing life for ad agencies, data tracking and privacy issues, the pros and cons of advertising on mobile devices, […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -MIT Technology Review spotlights 10 breakthrough technologies for 2014. -Time presents its annual “100 Most Influential People in the World” list. -The New York Times reports that America’s middle class is no longer the […]

Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -The Guardian spotlights media trends and predictions for 2014 from 50 media and technology professionals, including our own Ann Mack. -McKinsey takes a look at how 3D printing is evolving and what this […]

Find our roundups collected in magazine form on Flipboard, the iOS and Android app; download the app to view this week’s edition here: http://flip.it/J6Fj -A McKinsey report on “the shifting global business landscape” examines changes in where and how the world does business as emerging markets expand. -As Twitter files an IPO, an FT special report […]

Due to Labor Day office closures, this double-edition roundup covers items from the past two weeks. Find our roundups collected in magazine form on Flipboard, the iOS and Android app; download the app to view this week’s edition here: http://flip.it/J6FjO -A Salon columnist examines “dematerialization” in the digital age as physical possessions come to mean […]

Like Elvis, the Internet is everywhere, and it is quickly becoming everything. Since we identified Internet-enabled Intelligent Objects as one of our 10 Trends for 2013, the number of smart goods has exploded. (If you really want to blow your mind, check out Cisco’s real-time counter of connected devices.) With uses ranging from the practical […]


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10 Years of 10 Trends

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